Ping Identity’s 2019 survey reveals that consumers of different ages have different responses to the rampant data misuse and data breaches that have become increasingly regular in today’s world. Check out the infographic to see how the generations differ in their security practices and trusting tendencies.

1. SECURE
SIGN-ON
HACKED
SERVICES
COMPANY
TRUST
PASSWORD
SHARING
THE GENERATIONAL GAP
IN THE ERA OF DATA MISUSE
MORE
35%
trust in companies, especially
social media
are confident in social media
companies’ ability to protect
their data, and they are more
likely to report confidence in
companies across the board.
LESS
19%
trust in companies across
all sectors
are confident in social media
companies’ ability to protect their
data, and they are less likely to
report confidence in companies
across most industries.
When faced with rampant data misuse and increasingly regular data breaches,
people in different generations tend to react differently. Our recent consumer
survey revealed distinctions between the security practices and trusting
tendencies of the under 40/over 40 age brackets.
MORE
90%
likely to use biometrics
and single sign-on
report using third-party services
like Google or Facebook to sign
into online services.
44%
of Gen Z report using
biometrics, the highest of all
the generations.
of Boomers (and 59% of Gen X)
choose to maintain a unique
and strong password for
each account.
MORE
76%
likely to use strong and
unique passwords
MORElikely to still use services
that have been hacked
17.5% 9.5%
say they would sign up for and
use an online service/application
after a data breach.
LESSlikely to still use services
that have been hacked
say they would sign up for and
use an online service/application
after a data breach.
MORE
71%
likely to share passwords
of Gen Z (and 58% of
Millennials) report having shared
passwords for an entertainment
or e-commerce site.
of Boomers (and 38% of Gen X)
report having shared passwords
for an entertainment or
e-commerce site.
LESS
20%
likely to share passwords
Data based on a Market Cube survey commissioned by Ping Identity. 4,017 consumers in the United States, the United Kingdom, Australia, France and Germany were
surveyed in July and August 2019.
Copyright ©2019 Ping Identity Corporation. All rights reserved. Ping Identity, PingFederate, PingOne, PingAccess, PingID, their respective product marks, the Ping Identity
trademark logo, and IDENTIFY are trademarks, or servicemarks of Ping Identity Corporation. All other product and service names mentioned are the trademarks of their
respective companies.
OVER 40
Boomers & Gen X
UNDER 40
Millennials & Gen Z