Storytelling to umiejętność budowania prawdziwych historii. Takich, które możesz wykorzystać w personal brandingu, marketingu i budowaniu opowieści o marce i produkcie. Historii opartych na prawdzie i takich, w których bohater ma motywacje, pomocników i mierzy się z prawdziwymi dramatami. O tych i innych elementach dowiesz się z tej prezentacji.
21. Happy families are all alike; every unhappy family is unhappy in its own way.
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22. "It was the best of times, it was the worst of times, it was the age of wisdom, it was
the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it
was the season of Light, it was the season of Darkness, it was the spring of hope, it
was the winter of despair, we had everything before us, we had nothing before us,
we were all going direct to Heaven, we were all going direct the other way."
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23. "If you really want to hear about it, the first thing you'll probably want to know
is where I was born, and what my lousy childhood was like, and how my parents
were occupied and all before they had me, and all that David Copperfield kind of
crap, but I don't feel like going into it, if you want to know the truth."
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35. “Design creates stories, and stories create
memorable experiences, and great
experiences have this innate ability to change
the way in which we view our world.”
58. 58
Biznes nie ma emocji. Ludzie je mają.
Ludzie chcą być częścią czegoś “dużego”.
Ludzie chcą coś czuć.
Ludzie nie chcą być wykluczeni.
Ludzie chcą rozumieć.
A co więcej ludzie popełniają błędy.
59. 59
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