Observation lab

Observation Lab
If I have ever made any valuable discoveries, it has been owing more to patient attention, than
any other talent. Isaac Newton: (1642-1727)

Store #1:

After I went into the shopping center my eyes were drawn immediately towards the
shop front. I think because there is sparse clothes and mannequins there is sense of
„white space‟, that helps
eyes rest or not be
overwhelmed. That much
I knew already, because I
was in the store
numerous times, as it‟s
my favorite one.

The thing I didn‟t see till
the observation lab is that
putting only few
mannequins makes me
think that there are only
few items to sale and thus
they have to be somehow
carefully selected. So the
first conclusion that hops
into mind is “the clothes
there must be unique and
top quality”. Brown colors,
good lighting and few
vintage and decorative
items add to the sense of the shop being for rich people.

Most probably it might be only carefully planned illusion. We will only know when we
enter into the store itself to check it out.

The store font is almost unnoticeable – firstly because there is white lettering on the
white background and all this lit up very brightly. I can see it only after I careful look at
photo. I don‟t have time for that in real circumstance because the mannequins draw
my attention immediately and then the sneak peak of shop‟s interior.

Nonetheless seeing the open door seems inviting. Added that I can partly see what‟s
inside gives me a small sneak peek of what to expect inside.

Feeling invited by the open door and having calmness
thanks to the sneak peak I enter thru the open glass door
and …

Observation Lab

Into the world of clothing wonders

Shop interior continues sense of exclusivity and richness. Actually writing this
assignment now makes me almost compelled to go there again and buy something!
Aww what a very well engineered trap , but oh so very pleasant one. I feel like I
could spend several hours there if only they served coffee or tea inside 

Anyways where was I?
Ah, the interior! First thing
I put my eyes at are
dressed up mannequins.
Very manly and
fashionable blazers and
pants with brown and
beige colors suiting fall
and winter well. I feel like
those colors belong
perfectly to the season.
Then beyond the
mannequins there is a table
with more sweaters,
trousers ect. After looking
upon the pictures now I can
see that the floor is also very
well planned out. In majority
it‟s made of white stone plate that is
polished and reflecting light from the ceiling. But the thing I see now after observing
pictures is that shop itself is divided into these square sections. That is done by using
contrasting black square „ribbon‟ that houses the mannequins and tables with clothes.
It also makes me think that these clothes are somehow unique and propably from the
newest collection. Damn I want to go there again…

When the bald salesman turns to me and sees me, he greets me nicely and leaves
me be, so I can get used to the surroundings. This is actually nice as I don‟t feel
attacked with typical “can I help you” right off the bat, when I enter other stores.

Seeing more of the store on the right I turn there and I
venture deeper into the rabbit hole…

Observation Lab

Immersing myself even further into the store I notice that there is calm and quiet but
quite noticeable retro like music with little bit of modern touch. That is nice and it feels
like it fits the things that I have already build in my head about the store‟s atmosphere.

Observing the pictures
I now see that the
square pattern
dominates in even
more places and
things. Square tables,
square pictures close
to ceiling. The same
square pattern is seen
in the built into the
walls set of shelves,
that at the same time
make walls of the box.
So now the square
pattern have gone 3D 

This square pattern
makes me feel
protected. Added that
there are only few more customers beyond
myself makes me feel even more unique.

All the clothes are very well laid out and clean. There are clear and distinctive sections
for everything. Actually now that I think of it, it feels like im in a giant wardrobe!

I always wanted to have my own giant wardrobe!
After viewing few clothes and touching them bald salesman comes to me. He is very well
dressed, and I can even distinguish a suit from the store itself. It looks very nice on him.
He asks with a nice voice: “Do you need any help, sir?” I tell him that I‟m looking
for a suit and what other clothes I got so we can match something. We spend few minutes
and finally choose trousers and a blazer. I go to the changing room. When changing I can
smell this distinctive smell on the clothe that I loooove so much. Now I know it‟s called
„sultans ambra‟ (don‟t know if its good translation from my native language). When I buy
clothes from them I try to not wash them so soon so I can keep the original smell for as
long as possible  Yeah I know I‟m crazy, right?

Observation Lab

Store #2:

Since I‟m just before renovating my home I have decided to mix pleasure and
business and go to decoration and furniture store. From the first sight I could see
through the front glass the insides of the shop. There were all some furniture standing
right behind the glass. Like the previous store this kind of made me feel
safe because I knew what I
could expect going further in.
This time the company logo
and name was a little more
visible. It even had a two big
first letters of the company
name: big A and big D. Upon
entering the store I could see
the counter on the left with
smiling and greeting me
staff. They all wore black
uniforms with the company
name and logo.

After going further inside there is a long corridor that goes thru whole store regularly
splitting to right and left leading into different themed rooms. There is old English office like
room with lots of things like hourglasses, stylish desk lamps. There is also
colonial style, Provencal style room, far east/oriental room. The main
corridor houses all kind of long dining tables with different dining set and
different decorative things like picture frames on the
shelves on the both sides of the corridor.

Free to explore
Generally shop is very well lit, as it also displays
different styles of lamps and such. Going thru corridor I
could hear gentle music seeping thru hidden
somewhere speaker making me much more eager to
explore each place. Upon careful observation I now can
tell that all different rooms were all hiding all those smaller and larger
decorative items like old stylized globes, magnifying glasses, vintage clocks and so on –

Observation Lab
and all those things were set there so that customer could enjoy uncovering them and have
fun in the process of slow exploration. Slowly seeping the art and craftsmanship that those
items were created with I have grown to appreciate the value of the items.

And the price was truly staggering for me. Most of the
items I can afford only if I go In debt. But all the
atmosphere created there made me want to go in debt 
I will propably buy few items from there – although not the expensive ones.

There were few customers besides me but the store compared to other one is few times
bigger so I might not see everyone. But now upon thinking it through I think that it‟s kind of
good. Me being for the most time alone in every of the themed rooms made me feel free to
explore everything in detail not fearing that I will be look upon with strange stares.

I didn‟t have opportunity to speak with the staff. But I don‟t think it‟s bad on their side. I had
a feeling that they know I won‟t buy anything yet. I also think that this is the kind of store
that not many people come into, so the staff might even recognize that I‟m 1st time there
and they automatically thought I‟m just exploring.

Observation Lab

Store #3, #4, #5

Since my phone went dead from the heavy usage I went to next 3 stores on the next
day. The renovation had started so I have chosen to go to the nearest ones.

#3 Grocery Store #4 Supermarket #5 BP Gas station store

All those places were pretty the same, so I‟ll spare you the pictures. Actually I dint do
them. I was afraid I will look strange, and it was hard to not get people into the camera
view, so I also wanted to avoid any problems with using people image anywhere
without their consent. The stores had long shelves that were splitting big hall into
corridors. Shop was operated by mostly tired and sometimes uncanny to make any
contact employees, shelves had lots of products mashed together with only slight
management of putting the most expensive at the height of sight. Of couse there were
products like chewing gums and other smaller items that based on human instincts to
buy more and collect more.

The BP store was a little different for my sanity‟s sake. It was better lit, much tidier ect.
Problem was I didn‟t want to spend more time there as its typically place where
someone comes just for a quick petrol buy and maybe a snack. And honestly gas
station security looked a little odd at me when I was cruising between the shelves. I
bought a can of beer and went outside. I had mixed feelings being there and although
the place itself is not bad I would not spend there more than those few minutes than
needed.

And number 6 …. tada a surprise

My own house. (sorry no logo here ;)

Since its Halloween I have decided to scare you with terrible state it‟s in.

At its current state the house completely pushes me off, its dark, scary and messy.
Since I have inherited it from my wives mother I didn‟t have influence on what the
place looks like. The only few places that are livable is those places I have somehow
managed to clean up a little.

Observation Lab

This is place where I work and
worship my free time activity –
playing game “League of Legends”
 Feel free to join me on EU East
if u want. My nickname is Pepenix


As u can see it has no style and
only slight sign of being
managed. Actually I‟m sitting
right there and writing this
assignment. Yes that‟s me in my
ugly Halloween mask ;) J.k I
really look like this ;)

Two more rooms. First one is the antechamber givng the
look at the kitchen. And believe me you don‟t want to
see the kitchen itself as I think u had enough scare
either from Halloween or hurricane Sandy. Actually
speaking of hurricane, for the most time the kitchen
looks like Sandy was there itself 

Second picture is the living room. This one looks pretty
decent actually except old furniture. Everything else is at
least newly renovated about year ago and at least makes
staying there tolerable 

I hope you enjoyed my
journey. See you next time
when my home is renovated
hopefully.
And if u live in Poland Wroclaw you can come drop by some
day for a cup of excellent coffee. 

Observation lab

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Observation lab