Smartphones, wearables and IoT are driving an increase in app messaging and push notifications. Even SMS messaging has been overtaken by Over-the-Top (OTT) messaging. These trends are signaling a change in the experience paradigm, as mobile push replaces web-based pull interaction models. In this rapidly-changing, mobile-centric app world, how will you leverage the new “tap on the shoulder” to drive greater user and customer engagement?
Join Mark D’Cunha, an expert in building mobile apps, platforms, products and services for media and telecom providers. This webinar explores how to design for the apps of the future. Topics covered include:
- The role of push
- Giving control to the user
- Optimizing location and personalization
- Selecting a platform for push services
Watch the video here: https://www.youtube.com/watch?v=Gtf0bTlYGzg
Learn more here: http://pivotal.io/platform-as-a-service/pivotal-cloud-foundry
Additional information here: http://pivotal.io/platform-as-a-service/webinar/five-steps-to-developing-push-based-apps-in-the-age-of-connected-devices
The growth and popularity of Push notifications is changing the design of Apps.
As we seek higher engagement and broader use of our apps, messaging is a critical component of a great App design.
Let’s examine the trends in messaging.
Traditional messaging has been moving from the Operator’s SMS to messaging apps provided by third-parties (called Over-the-top or OTT messaging).
OTT messaging typically has more features than SMS, enables chat, group and picture messaging and is free or much cheaper than traditional SMS.
Operators have started to provide IP messaging, but the take-up by consumers has been very slow. It is unlikely that consumers will adopt operator-specific messaging apps on a large scale.
Consumers want to message all their friends, not just the ones on a specific operator’s network.
SMS use has been dropping globally since 2012.
Depending on the region, it is falling 5%-20% per year.
Carriers need to find new sources of messaging revenue.
Over-the-top (OTT) Messaging is growing rapidly, replacing some SMS and email use.
App messaging (push notifications) is also replacing SMS use.
Enterprise use of messaging is increasing.
Businesses are starting to transition traditional email/voice communication to messaging apps like Slack.
The change in using messaging over email is increasing.
App messaging is also increasing and Push Notifications are the most popular App messaging system.
Volume has been rapidly increasing as users gain experience and recognize the efficiency of push versus pull.
Mobile and Wearable users are less likely to hunt and search;
More likely to react to notifications
“The Notification is the App”
Apps that use notifications have higher engagement, more app usage and increased revenue.
Unsolicited updates of useful information (news, alerts, offers) can be very valuable to your users.
Push notifications can increase productivity of users (versus them having to search or pull)
Your app can be made to “come alive” through Push Notifications and Proximity-based services (geo-fencing, beacons)
Push Notifications (App messaging) have a respectable opt-in rate and significantly increase app engagement.
Major league sports apps enable you to select favorite teams, favorite players to target notifications.
Media apps enable selection of favorite shows or genres.
A Weather app that allows you to customize the reminder time, notifies you to “Take an umbrella, it will rain today” before you leave home.
Selecting this “Moment of Interaction” is critically important.
There is a large variation among push service provider quality and performance
Decide what information/analytics you need to know
Decide what you need to own
Analytics is crucial – these are your most engaged users
Carriers are not yet offering push messaging services