Keynote: Software Kept Eating the World (Pivotal Cloud Platform Roadshow)

1. 1 Pivotal Confidential–Internal Use Only Software Kept Eating the World Keynote Presentation

2. 2 Pivotal Confidential–Internal Use Only Bold Vision: Pivotal is a technology company at the intersection of cloud, Big Data and agile development Proven Leadership: Paul Maritz, CEO Exceptional Talent: 1700 employees Global Customer Validation: +1200 Tier-1 Enterprise Customers Strategic Backing: $105M investment by GE Proud member of the EMC Federation of companies What is Pivotal?

3. 3 Pivotal Confidential–Internal Use Only SERVICE PROVIDER ENTERPRISE DATA CENTER BIG DATA SOLUTIONS PLATFORM-AS-A-SERVICE AGILE APPLICATION DEVELOPMENT ENTERPRISE MOBILITY SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE CONVERGED INFRASTRUCTURE PLATFORM AS A SERVICE VIRTUAL WORKSPACE BUSINESS DATA LAKE SECURITY ANALYTICS SOFTWARE DEFINED DATA CENTER Partners vCloud Hybrid Service ADVANCED SECURITY EMC Federation of Companies

4. 4 Pivotal Confidential–Internal Use Only Where we’re going today… 2 great keynotes: –“Software Kept Eating the World” –“Architecting for Continuous Delivery” 4 intensive hands-on training sessions: –The Developer Experience –Architecture and Operations –Enabling Continuous Delivery –Custom Buildpacks and Data Services

5. 5 Pivotal Confidential–Internal Use Only Software Kept Eating the World Why Cloud Foundry Is Different James Watters VP, Cloud Foundry

6. 6 Pivotal Confidential–Internal Use Only Who am I? •@wattersjames •VP, Cloud Foundry/Pivotal CF @Pivotal •Early Cloud Foundry team member •Formerly of VMware, Sun Microsystems, Level 3 •Transforming Enterprise IT with cloud native technologies then tweeting about it….

7. 7 Pivotal Confidential–Internal Use Only Software is Changing Industries $6B valuation Financial Services $12B valuation Travel & Hospitality $19B valuation Transportation $3.2B Acquisition by Google Home Automation $28B valuation Entertainment $32B Evaluation Automotive

8. 8 Pivotal Confidential–Internal Use Only Traditional IT is Being Disrupted

9. 9 Pivotal Confidential–Internal Use Only Every Company Needs to Build Great Software Francisco Gonzalez, CEO “Banks need to take on Amazon and Google or die. The shift to digital requires a complete overhaul of banks technology…it is a matter of survival.”

10. 10 Pivotal Confidential–Internal Use Only Standardization & Automation Enable Productivity, Quality, and Consistency

11. 11 Pivotal Confidential–Internal Use Only Continuous Delivery Shortens Time Between Idea and Action

12. 12 Pivotal Confidential–Internal Use Only Right Platform & Right Architecture Make a Lasting Impact

13. 13 Pivotal Confidential–Internal Use Only Why are We Here Today? No one is entitled to their business model

14. 14 Pivotal Confidential–Internal Use Only As we head into a time of stronger growth coupled with increased technological change, the message for senior executives is clear: if you aim to maintain control of your corporation and deliver value to shareholders and customers, you must embrace creative destruction rather than wait to become a victim of this unstoppable force. Richard Foster ‘Creative Destruction Whips through Corporate America’ Alt reading: Clayton Christensen “The Innovator’s Dilemma”

15. 15 Pivotal Confidential–Internal Use Only You are either building a software business… Or losing to someone who is. - @littleidea

16. 16 Pivotal Confidential–Internal Use Only “Operations is the Secret Sauce”

17. 17 Pivotal Confidential–Internal Use Only Continuously Delivered Anti-Fragile Microservices Faster & Safer

18. 18 Pivotal Confidential–Internal Use Only

19. 19 Pivotal Confidential–Internal Use Only Microservices Unleash Rapid Evolution

20. 20 Pivotal Confidential–Internal Use Only

21. 21 Pivotal Confidential–Internal Use Only Handcraft your “Secret Sauce” or Start with Platform?

22. 22 Pivotal Confidential–Internal Use Only An interlude on Open Source & Transformation •In the beginning… •Open vs Proprietary •Open Source is the new Open Standard •Open Source as a Strategic Asset •Purpose Motive as Competitive Differentiator

23. 23 Pivotal Confidential–Internal Use Only OPEN SOURCE IS THE NEW OPEN STANDARD

24. 24 Pivotal Confidential–Internal Use Only A Quick Recap - What we’ve learnt so far •Being Good at Software is Important •Good Ops and Dev Process is Important too •Platforms can help •OSS is where strategic enterprise technologies will come from •If I’m not good at Software I might be in some trouble

25. 25 Pivotal Confidential–Internal Use Only If You Prefer More a More Traditional Agenda… •2 great keynotes: –“Software Kept Eating the World” –“Architecting for Continuous Delivery” •4 hands-on sessions: –The Cloud Foundry Developer Experience –Cloud Foundry Architecture and Operations –Enabling Continuous Delivery with Cloud Foundry –Cloud Foundry Custom Buildpacks and Data Services

27. 27 Pivotal Confidential–Internal Use Only Cloud Foundry Is Different An Open Source, Cloud Native Approach for Enterprise IT

28. 28 Pivotal Confidential–Internal Use Only Cloud Foundry Foundation: Industry Standard Platinum $500k / year Gold $100k / year Silver $5-30K / year DataStax Fidelity Mongo Piston Cloud CloudCredo BlueBox Docker Stark & Wayne Anynines AppDirect AppDynamics CloudFlare

29. 29 Pivotal Confidential–Internal Use Only Cloud Foundry Open Source Dojo Pair programing with IBM, SAP, Swisscom, Altoros, Cloud Credo: all send developers to San Francisco HQ of Pivotal for intensive 8 week residencies Work directly on the CF OSS engineering team and innovate together with us

30. 30 Pivotal Confidential–Internal Use Only Dogfood In a Cloud Hosted Version Since Day One Pivotal Web Services. Run by the Cloud Foundry Experts.

31. 31 Pivotal Confidential–Internal Use Only Jonathan Rosenberg CTO & VP, Collaboration “PaaS is the operating system for the cloud. As the set of APIs and services for PaaS's grow, the choice of PaaS becomes more crucial as the costs of porting go up. This is one of the benefits of open source PaaS offerings like Cloud Foundry.”

32. 32 Pivotal Confidential–Internal Use Only Rapid Innovation Requires a New Approach Dramatically improve developer experience Agile teams, rapid iteration Ingest and incubate open source advancements and new data services Continuous delivery, no planned downtime Instant scaling of apps and data services Automation and deployment consistency at every step DEVELOPERS OPERATORS

33. 33 Pivotal Confidential–Internal Use Only Containers Alone Aren’t Enough Enterprises do not want app development groups each writing their own platforms Value is unlocked when standard common services are built into each managed container

34. 34 Pivotal Confidential–Internal Use Only Technology Demo: Cloud Foundry ‘Diego’ Deploy Application files, or Docker images: <20 seconds Scale 300x: <40 seconds Recovery from 20% hardware loss: <5 seconds Requests dropped during recovery: 0 Core scheduling, routing, log aggregation, health management Go code: <45MB!

35. 35 Pivotal Confidential–Internal Use Only From Data Center to Software Factory Pivotal CF: Containers surrounded with services Application Containerization & Cluster Scheduling Native and Extended Data Services Automatic App Server & OS Configuration with Buildpacks Policy, Identity and Roles Management App Health Management, Load Balancing, Rapid Scaling, Availability Zones IaaS Provisioning, Scaling & Configuration Application Network Security Groups Application to Services Binding and Access Logging as a service, Application metrics & performance, Metric based scaling

36. 36 Pivotal Confidential–Internal Use Only Reference Customers: Spoke at #CFSummit

37. 37 Pivotal Confidential–Internal Use Only Savings From IAAS and PCF PAAS DEV PAAS OPS IAAS

38. 38 Pivotal Confidential–Internal Use Only How to Get There With IAAS + PAAS PAAS DEV PAAS OPS IAAS Better SLAs Flexibility Speed Availability Faster Time To Market Mobile + Data Services Agile and Iterative Leverage OSS Continuous Delivery No Downtime Instant scaling Consistency & Automation

39. 39 Pivotal Confidential–Internal Use Only IT/Cloud Operations

40. 40 Pivotal Confidential–Internal Use Only A Multi-Cloud 3rd Platform: Pivotal CF Elastic Runtime Agile Microservices Elastic Hadoop Jenkins Service (CI) Google Redis PCF Operations Manager (CF-BOSH) HA MySQL VMware EC2 OpenStack Multi-Cloud Declarative Service Deployment, Operations Elastic managed runtime service integrated into leading data services; all scaled and managed by CF BOSH Rabbit MQ

41. 41 Pivotal Confidential–Internal Use Only 4 Levels of High Availability 1.Application Failure = Reboot in new container 2.PaaS Process Failure = Reboot component in new VM 3.Operating System Failure = VM Monitor 4.Rack Failure = Availability Zones

42. 42 Pivotal Confidential–Internal Use Only A “Simple” Case - Routing No Single Point of Failure, Enterprise Production Deployment mod_proxy 1.The platform takes care of all the steps on the left automatically 50 Configuration Touches 1.Register Hostname with DNS 2.Configure F5 Load Balancing Group 3.Configure Apache HTTPd Worker Pool 4.Configure mod_proxy Connector Routing 5.Configure Tomcat Connector Pool 1 Configuration Touch 1 2 4 4 40 1

43. 43 Pivotal Confidential–Internal Use Only PCF: Operational Benefits Instant Dynamic Routing App-centric policy Streaming Logging Aggregation ID/team/RBAC/Policy Four layers of built-in Availability and Health Management Application Performance Monitoring (APM) Auto-scaling, Scheduling

44. 44 Pivotal Confidential–Internal Use Only Application Architecture and Developers

45. 45 Pivotal Confidential–Internal Use Only Screen shot of Dev Console – pointing out simple abstraction Demo Focus on Application and Services..

46. 46 Pivotal Confidential–Internal Use Only 10x+ Increase in Speed and Agility Old World: App Deployment in Days/Hours Pivotal CF: App Deployment in Minutes/Seconds IT configures complex middleware App deployment waits for 8+ manual steps Target <my cloud> Push <my app> 1-Click to Scale

47. 47 Pivotal Confidential–Internal Use Only Application patterns are changing

48. 48 Pivotal Confidential–Internal Use Only ▪Deliver OOTB, PCF based Spring Cloud Services to support micro-services style architectures ▪Spring Boot applications will be optimized to bind to these Spring Cloud Services PCF and Spring IO: End-to-End micro-service platform Pivotal Cloud Foundry Spring Cloud Services Spring Workload Spring Workload Spring Workload Spring Workload PCF Services

49. 49 Pivotal Confidential–Internal Use Only Spring micro-service: Spring Cloud = Announced @ SpringOne

50. 50 Pivotal Confidential–Internal Use Only Mobile

51. 51 Pivotal Confidential–Internal Use Only Gartner: Mobile Middleware Transformation Report released April 14, 2014

52. 52 Pivotal Confidential–Internal Use Only PaaS is Crucial for Mobile Mobile has resulted in exponential workload increases and highly dynamic loads User expectation is no downtime for upgrades / maintenance Mobile device / OS speed iteration is faster than ever before Client / Server OS 5 year cycle Mainframe OS 10+ year cycle Mobile OS 1 year cycle

53. 53 Pivotal Confidential–Internal Use Only Pivotal CF Mobile Services Deliver for Enterprises Enterprise Backend Applications Pivotal CF Mobile Services Push Notifications API Gateway Data Sync Pivotal CF Elastic Runtime Pivotal CF Ops Manager Mobile backend services for enterprises to match the best consumer app experiences Choice of Infrastructure: Built on Pivotal CF for simplified deployment and operation in private cloud Enables businesses to apply the power of Pivotal’s Big Data Suite to mobile solutions

54. 54 Pivotal Confidential–Internal Use Only PCF 2014 -15 R&D Focus Enterprise Adoption 1.Robust multi-cloud operations manager 2.Commercial .NET support 3.Advanced networking, auth, audit, and security features 4.More production grade add-on services (mobile, MySQL, RMQ, Redis, Gemfire) 5.Application management tooling: APM/API/Metrics Advanced Technology 1.Industry leading Docker orchestration and integration with BOSH/Diego 2.Spring/Microservices integration 3.Big Data ecosystem on CF 4.Pivotal Web Services 5.Local (laptop) developer experience and component proliferation (Diego)

55. A NEW PLATFORM FOR A NEW ERA