VMware TAS played a critical role for Albertsons during the COVID-19 pandemic by helping them scale their e-commerce systems to meet a 700% increase in online orders without any downtime. Albertsons projected e-commerce load increased by 75% during shelter-in-place but actual load increased by over 700% and orders grew to over 100,000 per day. The VMware and Albertsons teams worked closely together to ensure systems had adequate monitoring and auto-scaling to handle the exponential growth in demand without issues. This case study highlights how VMware technologies helped a major retailer adapt and succeed during an unprecedented time.

1. Delivering Essentials
for Albertsons
VMware TAS’s Critical Role during the COVID19 Pandemic
Dr. Gautham Pallapa, Global CTO, VMware
Bhuvan Padakanti, Sr. Mgr – DevOps, Albertsons

2. Safe Harbor Statement
2
The following is intended to outline the general direction of VMware's offerings. It is intended for
information purposes only and may not be incorporated into any contract. Any information
regarding pre-release of VMware offerings, future updates or other planned modifications is
subject to ongoing evaluation by VMware and is subject to change. This information is provided
without warranty or any kind, express or implied, and is not a commitment to deliver any material,
code, or functionality, and should not be relied upon in making purchasing decisions regarding
VMware's offerings. These purchasing decisions should only be based on features currently
available. The development, release, and timing of any features or functionality described for
VMware's offerings in this presentation remain at the sole discretion of VMware. VMware has no
obligation to update forward looking information in this presentation.

4. The global pandemic has impacted us all
Source: Mazlov’s Hierarchy of Needs - https://tinyurl.com/c4y67hb

6. Pre-Covid19
Not Stressed
Comfort Zone

7. Slightly Stressed
Discomfort Zone
March 2020
Not Stressed
Comfort Zone

8. Completely Stressed
Panic Zone
Slightly Stressed
Discomfort Zone
Not Stressed
Comfort Zone
Shelter-in-Place

10. 10
D
Dopamine
(IncentiveforProgress)
Givesussurgeofpleasurewhen
achievinggoals,desires,needs
O
Oxytocin
(LoveChemical)
Createsintimacy, trust,and
buildshealthyrelationships
S
Serotonin
(LeadershipChemical)
Feelingofprideandimportance
E
Endorphins
(RunnersHigh)
Helpalleviatestressandanxiety,
diminishesperceptionofpain.
Helpsusfeelgood
Stress increases Cortisol
Also increases
Adrenaline (Fight or
Flight)
Paranoia, Fear, Erodes
Trust and Empathy
Makes team
environments unhappy

11. Remote De-stressing
30
Seconds

12. Energized?
Created by Gautham Pallapa

13. Agenda
Business transformation complexity
Overview of VMware Tanzu
Albertsons and their experience during COVID19
Walkthrough and showcase amazing wins
How VMware is helping organizations transform
Q & A

14. Business Transformation Complexity

15. Vision of a Business Transformation

16. Transformation Journey
Technology

17. Created on ImgFlip

18. What does
“good”
look like?
2019 Accelerate
State of DevOps
Report

19. What does
“good”
look like?
2019 Accelerate
State of DevOps
Report

20. Created on ImgFlip

21. Transformation Journey
People
Process
Technology
Yay!

22. 22
Improve the Past
Change
Create a new and better future
Transformation

23. Business Transformation Post-COVID19

24. 24
Why are Enterprises Modernizing?
Build new revenue-
generating customer
experiences
Manage growing
volume of software
and vulnerabilities
Take advantage of
innovations offered
by the cloud

25. 25
78% 48%
Improving application
portfolio is a TOP
priority
Have NOT made
improvements in
the last year
A commissioned study conducted by Forrester Consulting on behalf of VMware.
How Transformative CIOs Use Customer Experience to Differentiate & Deliver Results. February 2020.

26. 26
Why?
78%
Improving application
portfolio is a TOP
priority
48%
Have NOT made
improvements in
the last year
Matching best platform to each
app is extremely challenging
1
Too difficult to scale
IT infrastructure
Too invested in legacy
apps to change
2 3
A commissioned study conducted by Forrester Consulting on behalf of VMware. How
Transformative CIOs Use Customer Experience to Differentiate & Deliver Results. February 2020.

27. 27
“How do we move toward
modern apps
with greater velocity?”
“How do we operate
modern infrastructure
with more stability at scale?”
Confidential │ ©2020 VMware, Inc. 27

28. Success: Outcomes-based Approach

29. 1
Murphy’s Law
Anything that can go
wrong will go wrong
2
Moore’s Law
Computing power
doubles every 18 – 24
months
3
Conway’s Law
Organizations design
systems which copy the
organization
4
Brook’s Law
Adding more people to
a late project makes it
later
5
Goodhart’s Law
When a measure
becomes a target, it
ceases to become a
good measure
6
Metcalf’s Law
The more devices
connected to a
network, the more
useful it becomes
Six unspoken laws that govern technology

30. Transformation Drivers: Lean, Agile, DevOps
Build–Measure–Learn,
FeedbackLoops
LeanExperimentation
PairProgramming,
TDD,CloudNative
AgileSoftwareDev
Operational Efficiency,
CI/CD, Automation
Dev Ops

32. VMware Tanzu Overview

33. Address Developer Velocity and Infrastructure Stability
STABILITY
VELOCITY
Applications
Infrastructure
Multi-cloud

34. VMware Tanzu Family of Products
APPLY
cloud native
application dev
framework
Spring
Runtime
ASSEMBLE
and containerize
applications
Tanzu
Application
Catalog
DELIVER
software to a
secured and
automated
platform
Tanzu
Application
Service
OPERATE
Kubernetes
across clouds
Tanzu
Kubernetes
Grid
UNIFY
AND OPTIMIZE
multi-cluster
operation
Tanzu
Mission
Control
OBSERVE
enterprise
observability from
application to
infrastructure
Tanzu
Observability
by
Wavefront

35. Comprehensive stack to modernize your applications
PivotalLabsservices
Dev
Framework
Spring
Tanzu Application
Service
Tanzu Build
Service
Tanzu Application
Catalog
powered by Bitnami
BUILD
VCF VMC
Public
Cloud
Edge
Tanzu Kubernetes Grid | PKS
RUN
Application
Runtime
Modern
Infrastructure
TanzuMissionControl
TanzuObservability
MANAGE

36. 36
Tanzu Application Service
cf push
Best runtime for Spring and Spring
Boot
Optimized for developer
productivity and organizational
velocity
Turnkey microservices operations
and security
A native Windows and .NET
experience
Built for apps
Container-ready
Increase speed and deploy code to production thousands of times per month.
HybridPrivate Public
Orchestration, Registry, Multi-cluster, Management, Conformance, Tenancy, API Based
Encrypt, Isolation Segments, Orgs/Spaces, Audit, RBAC
Logging, Metrics, Trace, Self Healing, Auto Scaling
Day 2 Microservice (Blue/Green, Discover, Break, Config)
Buildpacks, API Gateway, Routing/Load Balancing, Service Mesh, C2C
Embedded OS
(Windows & Linux)
Network as API
(Micro
Segments)
VMs & Storage
as API (Cloud
Provider Interface)
Continuously
Secured (Rotate,
Repair, Repave)
Platform-as-a-
Product
(Pipelines,
Healthwatch)

37. ©2020 VMware, Inc. 37
Experience during COVID19
Albertsons Companies

38. Overview of Albertsons
Second largest grocery chain in the US with 2252 stores and 270,000 employees
Started building platform
in 2018
Started onboarding
applications 6 months in
VMware TAS
Interesting journey
Lots of learnings and
challenges to navigate
On Microsoft Azure
Entire eCommerce retail
site runs on TAS
Surpassed projected
load by 75% during
Shelter-in-place
eCommerce and
Digital

39. COVID19
Leadership support
Seamless communication
with all teams
DevOps team played vital
role
VMware and Microsoft
teams in lockstep with
Albertsons teams
Support
Scale services running on
TAS and Azure without
any downtime to
customer site
Autoscaling and sizing set
to 3X
But load almost 7X
Coordinated effort
amongst all teams
Scalability
SIP – second week of
March
Make sure systems were
running
Ensure monitoring was in
place
Orders per day grew
exponentially
Stability and
Observability

40. Walkthrough

41. Wins and Accomplishments

42. By the numbers
Projected Load
Broke all records
within org
700%
Due to COVID19 and
Shelter-in-place
Increase in Sales
39%
10X eCommerce traffic
with Zero downtime
Digital and eCommerce
450%
Surpassed 100,000 orders per day

43. 43
Analytics

44. Observability

45. Summary

46. Summary
Why the global pandemic is so stressful
How it has impacted every aspect of life
Complexity of Business Transformations post-COVID19
Overview of Tanzu
Introduced Albertsons Companies
Walkthrough by Bhuvan
Amazing wins and extraordinary accomplishments
Case Study of Albertsons TAS platform during COVID19

47. Transform your businesses
with VMware

48. VMware delivers the Digital Foundation
Any Application Traditional Cloud Native SaaS
Any Device
IntrinsicSecurity
Any Cloud
HybridPrivate
Telco
Edge
Public
Hybrid

49. IT
INITIATIVES
Data Center
Modernization
Hybrid Cloud
Cloud Migration
Multi-Cloud Operations
Telco Cloud
Edge
Data Center Networking
Edge Networking
Telco/5G
Employee Experience
Modern Management
Hybrid VDI
Workspace Security
Workload Security
Network Security
Cloud Security
STRATEGIC
PRIORITIES
Digital Transformation
Build, Run, Manage, Connect and Protect Any App on Any Cloud on Any Device
BUSINESS
PRIORITIES
Multi-
Cloud
Cloud Native Apps
Multi-Cloud Kubernetes
Enterprise Observability
App
Modernization
Virtual Cloud
Network
Digital
Workspace
Intrinsic
Security
Simplify the Digital Landscape

50. VMware Tanzu Family of Products and Services
APPLY
cloud native
application dev
framework
Spring Runtime
ASSEMBLE
and containerize
applications
Tanzu
Application
Catalog
DELIVER
software to a
secured and
automated platform
Tanzu
Application
Service
OPERATE
Kubernetes across
clouds
Tanzu
Kubernetes Grid
UNIFY AND
OPTIMIZE
multi-cluster
operation
Tanzu Mission
Control
OBSERVE
enterprise observability
from application to
infrastructure
Tanzu
Observability by
Wavefront

51. Thank you
#springone@s1p
gpallapa@vmware.com
https://www.linkedin.com/in/gpallapa/
@gpallapa
Bhuvan.Padakanti@albertsons.com
https://tinyurl.com/bpadakanti