This document discusses real-time streaming of data to Greenplum using Kafka. It defines real-time, near real-time, and batch data. It provides examples of using real-time analytics for tasks like fraud detection and machine failure monitoring. The document outlines an analytics pipeline using Kafka for data generation, processing, and persistence, with Greenplum for analytics and visualization. It describes using the Greenplum-Kafka connector to provide parallel, reliable transfer of data between Kafka and Greenplum in mini-batches. Configuration details and a demo architecture are also presented.