Let’s face it – delivering modern, mobile applications for your customers and employees isn’t a matter of when, but a matter of how fast. How can IT build apps faster? How do you scale if the app is a huge success? How do you update if it’s a dud? Legacy platforms may be fine for systems of record, but they aren’t built for mobile. Join Pivotal and VMware to find out how enterprise Platform as a Service (PaaS) and an enterprise hybrid cloud give you the power and agility to deliver mobile apps faster.

1. The Mobile-First World: Deliver
Mobile Apps Faster
With Pivotal and VMware
Rosie Pongracz – Pivotal Senior Director, PaaS Product Marketing
Jay Marshall – VMware vCloud Air, Principal Cloud Development Strategist
© Copyright 2014 Pivotal. All rights reserved. 1

2. Agenda
Ÿ Enterprise Platform as a Service is critical for modern,
mobile, cloud apps
Ÿ Enterprise-grade mobile services are critical for
performance, security, agility
Ÿ Hybrid cloud solutions are critical for flexibility, redundancy,
and seamlessly scaling out mobile applications
© Copyright 2014 Pivotal. All rights reserved. 2

3. 90% Of All Enterprise Apps Will Be Mobile By 2017
20%
of enterprise apps
are mobile
Source: Gartner
2013 2017
90% of enterprise apps
will be desktop and mobile
© Copyright 2014 Pivotal. All rights reserved. 3

4. Enterprises Are Racing to Deliver Consumer-like App Experiences
Ÿ The mobile bar has risen
dramatically
Ÿ Clean UI and high performance
Ÿ Rich user experience
© Copyright 2014 Pivotal. All rights reserved. 4

5. Software (Mobile) is a Core Differentiator
Ÿ Software has become an economic
weapon (again)
Ÿ In-sourcing software development
Ÿ Shift from off the shelf to custom
purpose-built
http://mobile.blogs.wsj.com/cio/2014/05/22/the-morning-download-delta-
latest-company-to-bring-more-software-in-house/
© Copyright 2014 Pivotal. All rights reserved. 5

6. Mobile Brings New Requirements and Challenges
New Engagement Model
• Multiple apps
• Push notifications
New Experiences
• Context Aware
• Data: 17+ Sensors
Scale
• 1.5B Devices
• Multiple O/S
• 10-24 release/year
© Copyright 2014 Pivotal. All rights reserved. 6

7. Enterprise PaaS is Crucial for Mobile
Ÿ Mobile apps require a modern cloud
architecture and platform
Ÿ Mobile has resulted in exponential workload
increases and highly dynamic loads
Ÿ User expectation is no downtime for upgrades
Ÿ Mobile device / OS iteration is faster than ever
before
First-class mobile
Agile development
Continuous delivery
Enterprise-grade
Consumer-scale
Big data
Micro-services
© Copyright 2014 Pivotal. All rights reserved. 7

8. Pivotal CF Mobile Services Deliver for Enterprises
Mobile SDK
Pivotal CF Mobile Services Enterprise Backend Applications
Push
Notifications
API Gateway
Data Sync
vSphere vCloud Air
© Copyright 2014 Pivotal. All rights reserved. 8

9. Push Notifications for Pivotal CF
• Full ownership and control of
data
• Enterprise integration
• Dedicated, comprehensive
solution built to scale
• Comprehensive logging and
tracing
APNS,
GCM,
WNS, BB
Pivotal CF
Enterprise Backend Applications
PAusPhI GNoattiefiwcaatyio ns
© Copyright 2014 Pivotal. All rights reserved. 9

10. Data Sync for Pivotal CF
• Private-cloud storage for
mobile data
• Sync data across a user’s
devices
• Mobile-optimized APIs
Pivotal CF
Enterprise Backend Applications
APDI aGtaa tSewynacy Redis
© Copyright 2014 Pivotal. All rights reserved. 10

11. API Gateway for Pivotal CF
Ÿ Expose a device-optimized API
from enterprise apps and data-stores
Ÿ Transform and aggregate data
from multiple sources
Ÿ Lower latency, better user
experience
Pivotal CF
Enterprise Backend Applications
AAPPI IG Gaatetewwaayy
© Copyright 2014 Pivotal. All rights reserved. 11

12. Major sports brand creates immersive fan experience
• Elastically scalable to peak traffic of >20 million notifications per minute
• In app, beacons, and legacy system data revealed new business insights
• Combination of Pivotal platform + mobile services + data science demonstrated compelling value
© Copyright 2014 Pivotal. All rights reserved. 12

13. An Enterprise Hybrid Cloud Provides More Flexibility
Retain people, process, tooling, automation
Mobilize applications and data
Extend compute, storage, networking infrastructure
© Copyright 2014 Pivotal. All rights reserved. 13

14. vCloud Air is Ideal for Enterprise Mobile
Customer Data Center vCloud Air
Direct Connect
Internet
© Copyright 2014 Pivotal. All rights reserved. 14

15. Run All Your Apps Across Your Enterprise Hybrid Cloud
App
A(prunptim e)
Ap(runtpime )
Pivotal CF
vSphere
App
A(prunptim e)
Ap(runtpime )
App
A(prunptim e)
Ap(runtpime )
App
A(prunptim e)
A(pruntpime)
Pivotal CF
vCloud Air
App
A(prunptim e)
Ap(runtpime )
App
A(prunptim e)
Ap(runtpime )
© Copyright 2014 Pivotal. All rights reserved. 15

16. Distribute Mobile Apps & Services How You Want
Dev / Test
Prod
vCloud Air vPSrpohde. re
Based on application
life cycle stage
Tier 2
Apps
Tier 1
Apps
vSphere vCloud Air
Based on enterprise
requirements
Burst
Predictable Scale
Scale
vSphere vCloud Air
Based on scale
requirements
© Copyright 2014 Pivotal. All rights reserved. 16

17. Enterprise PaaS is Key for Enterprise Mobile
Ÿ Mobile apps require a next gen cloud platform - an
Enterprise PaaS
Ÿ Enterprise PaaS offers agility and speed
• Pivotal CF + vCloud Air are the leading enterprise mobile
solutions
© Copyright 2014 Pivotal. All rights reserved. 17

18. More Information
• Register for the Pivotal Cloud Platform webinar series
http://www.pivotal.io/platform-as-a-service/cloud-platform-
webinar-series
• Learn about VMware vCloud Air
vcloud.vmware.com/
https://blogs.pivotal.io
www.pivotal.io
info@pivotal.io
@Pivotal
https://www.facebook.com/
pivotalsoftware
www.linkedin/com/
company/pivotalsoftware
http://www.pivotal.io/podcasts
© Copyright 2014 Pivotal. All rights reserved. 18

19. A NEW PLATFORM FOR A NEW ERA