Today, Pivotal is changing the economics of Big Data forever with the launch of the Big Data Suite. Aimed squarely at defining the economics through a customer lens, delivering flexible big data computing to drive rapid adoption in the enterprise, the new offering is an annual subscription based software, support, and maintenance package that bundles Pivotal Greenplum Database, Pivotal GemFire, Pivotal SQLFire, Pivotal GemFire XD, and Pivotal HAWQ, into a flexible pool of big and fast data products. It is subscription based, and priced per core—and interestingly, is delivered with unlimited use of supported Pivotal HD, Pivotal’s commercial distribution of Hadoop. Aggressively priced, the new Big Data Suite provides simple usage based subscription terms with the variety of proven data services that enterprises need to be sure they can take full advantage of all their data needs, present and in the future.

1. WHAT IS PIVOTAL BIG DATA SUITE?
Competing today requires the ability to capture massive and
growing data sets, rapidly analyze and subsequently take
advantage of the intelligence they can provide. As enterprises
stretch their limited IT budgets to begin building out next-
generation data management solutions, they are faced with
siloed technologies that provide narrow performance benefits
for specific use cases. To mature into data driven leaders,
enterprises need a flexible foundation for leveraging Big Data.
Pivotal Big Data Suite is a unified set of leading Big Data
technologies that offers a powerful, flexible and fast approach
to building a Business Data Lake. Unlike multi-vendor and
patchwork solutions, Pivotal delivers a unified set of Big
Data capabilities that benefits from decades of expertise,
development, market-leading data management and analytical
intelligence. This enables customers to leverage any mixture of
Pivotal’s powerful capabilities, when and where they need it.
Pivotal Big Data Suite offers an unlimited subscription to today’s
leading enterprise Hadoop distribution, Pivotal HD. With
unlimited storage for explosive data growth, enterprises can have
the confidence to build next-generation data infrastructures that
focus on unlocking the value of data.
Pivotal Big Data Suite integrates all the essentials for a Business
Data Lake architecture:
• Store everything to create a rich data repository for business
needs. With unlimited, supported Pivotal HD enterprises never
have to worry about data growth constraints or runaway
license costs.
• Analyze anything with broad, deep and fast analytical solutions
to determine the integration value of multiple data sets
and types.
• Build the right thing with a flexible data infrastructure that is
designed to deliver a transformative solution to meet today’s
demanding business needs.
AT-A-GLANCE
Today’s enterprises are struggling to realize the potential
of Big Data in the face of limited budgets, complex
critical technology decisions and exponential data
growth rates. Pivotal Big Data Suite provides the world’s
most advanced set of flexible tools in a cost efficient
model. This helps create a modern Business Data Lake
architecture – focused on removing the technical and
financial constraints of data storage, movement and
analysis. The toolset enables companies to store all data,
accelerate processing, and most importantly increase the
amount of data being analyzed and operationalized within
the business.
KEY BENEFITS
• Enables varied business needs and removes IT
constraints with a hybrid set of data management
technologies
• Provides the foundation for a Business Data Lake
architecture where data is captured, analyzed and
leveraged through a seamless integrated subscription
• Delivers greater insight into enterprise data with rich,
deep and fast analytic toolsets
• Creates an easily accessible and flexible data repository
for the next generation of business applications
• Injects businesses and operations with a greater degree
of insight to outpace the competition and increase top
line revenue growth
DATA SHEET
Pivotal Big Data Suite
STORE EVERYTHING. ANALYZE ANYTHING. BUILD THE RIGHT THING.
OVERVIEW
goPivotal.com

2. DATA SHEET PIVOTAL BIG DATA SUITE
2
HOW IS PIVOTAL BIG DATA SUITE USED?
STORE EVERYTHING
The biggest challenge most organizations face today is how to
manage the explosion of data growth – everything from customer
data through social media outlets to machine-generated data,
such as network logs. Organizations often worry too much
about the expenditures of storing all their data while it grows
at an average of 60% year over year. The first step to building
a Business Data Lake architecture and becoming a data-driven
enterprise is storing and archiving all data types indefinitely.
This is especially challenging and expensive with traditional
approaches. Pivotal Big Data Suite enables organizations to store
all their data in its native format with an unlimited subscription
of Pivotal HD, the world’s most powerful enterprise supported
Hadoop distribution.
Organizations can start simply by storing and archiving data that
they are not fully utilizing today. To free up resources alongside
their existing Enterprise Data Warehouse, they can begin to move
data sets onto Pivotal HD. By storing larger volumes of data, for
free, Pivotal Big Data Suite automatically delivers additional data
patterns and insights to help turn today’s businesses into next-
generation, data-driven enterprises.
ANALYZE ANYTHING
With all that data stored, enterprises can begin to focus on
what really matters – determining the value of the information
and identifying what correlations may or may not exist between
different data sets. Today’s analytics require real-time, interactive
and batch capabilities. Pivotal Big Data Suite includes the most
advanced and flexible analytical engines and toolsets for data
scientists and analysts.
Batch Analysis
All batch needs are met with unlimited Pivotal HD, which is
based on the Apache Hadoop Distribution. Hadoop leverages
MapReduce for batch analysis and analytics. With Pivotal Big Data
Suite, this can be over any data set a business finds valuable.
Interactive Analysis
Pivotal Greenplum Database uses a shared-nothing, massively
parallel processing (MPP) database and flexible column and row
orientated storage to deliver a truly advanced Analytical Data
Warehouse (ADW). Simultaneously, HAWQ delivers the highest
performing SQL query engine over HDFS for interactive query
analysis. Both leverage fully parallel communication alongside an
organization’s existing EDW architecture.
Real-Time Analysis and In-Memory Data Grids
For real-time analytical and transactional needs, enterprises can
seamlessly extend their environment with in-memory data grid
technology from Pivotal GemFire, Pivotal SQLFire and Pivotal
GemFire XD. Fast and flexible, these real-time additions to the
Business Data Lake architecture enable processing of massive
quantities of data and scale in a single, integrated big and fast
data platform.
All the rich and flexible tools to build a Business Data Lake and achieve data-driven success.

3. GoPivotal, Pivotal, and the Pivotal logo are registered trademarks or trademarks of GoPivotal, Inc. in the United States and other countries. All other trademarks used herein are the property of their respective owners.
© Copyright 2014 Go Pivotal, Inc. All rights reserved. Published in the USA. PVTL-DS-03/14
At Pivotal our mission is to enable customers to build a new class of applications, leveraging big and fast data, and do all of this with the power of cloud independence.
Uniting selected technology, people and programs from EMC and VMware, the following products and services are now part of Pivotal: Greenplum, Cloud Foundry, Spring,
GemFire and other products from the VMware vFabric Suite, Cetas and Pivotal Labs.
DATA SHEET PIVOTAL BIG DATA SUITE
Pivotal 3495 Deer Creek Road Palo Alto, CA 94304 goPivotal.com
BUILD THE RIGHT NEXT THING
Pivotal Big Data Suite delivers a powerful new foundation
for powering business innovation. With all the results from
flexible analysis, organizations can begin to leverage insights
into their day-to-day business operations. Pivotal uniquely ties
these powerful data management technologies to developers
through Spring (the world’s most popular Java development
framework) and Pivotal CF (industry-leading Platform-as-a-Service
technology). Put into action, the flexible and modern Business
Data Lake architecture powers the next generation of rapid
(low-latency) and data-intensive applications.
KEY ADVANTAGES
PAY FOR WHAT IS ANALYZED, NOT WHAT IS STORED
Only Pivotal offers an unlimited subscription to today’s leading
enterprise Hadoop distribution, Pivotal HD. By enabling
enterprises to stretch their Business Data Lake to store
everything, Pivotal Big Data Suite ensures that data, which is
simply being stored is not taxed.
CUSTOMER-CENTRIC FLEX LICENSING SUPPORT
Pivotal Big Data Suite delivers the world’s most advanced,
flexible and friendly Big Data analytic platform subscription. It
includes flexible licensing by core processor, not by data size or
data growth. Per core processor pricing removes the worry of
runaway license support costs associated with explosive data
growth. The flex licensing subscription model allows customers to
leverage any mixture of Pivotal’s powerful analytical capabilities,
when and where they need it.
DELIVER A BUSINESS DATA LAKE AND BECOME A DATA-DRIVEN
ENTERPRISE
Unlike multi-vendor and patchwork heterogeneous solutions,
Pivotal has all the required enterprise data management
technologies available through one integrated solution. Pivotal
Big Data Suite ties leading Big Data technologies together,
delivering a unified set of capabilities that benefits from decades
of expertise, development, market-leading data management and
analytical intelligence.
LEARN MORE
To learn more about our products, services and solutions, visit us
at goPivotal.com For detailed specifications and requirements,
refer to the product documentation.