Disrupt or be disrupted. Faiz Parkar, Director Product Marketing, Pivotal EMEA

1. Accelerate Time To Market with
Business Innovation in the Digital Era
Faiz Parkar
Director, Product Marketing EMEA
Pivotal

2. DIGITAL DISRUPTION IS
CHANGING THE WAY
BUSINESS IS DONE

3. EXPERIENCES ARE BEING REIMAGINED
See a Doctor in minutes at
a time and location that
suits you
Get offers for stuff you like
when you’re where you
can buy
Get meals from the best
local restaurants in under
10 minutes

4. In a world of digital interactions,
organizations will deliver business
innovation through software:
Every business will be a
software business

5. Software is a Core Differentiator
Ÿ In-sourcing software development
Ÿ Shift from off the shelf to custom
purpose-built
Ÿ Building internal expertise
“In the past 90% of car value was in hardware, we
expect 50% of value will be in hardware and the
other 50% divided by software and experiences”
Don Butler
Executive Director,
Connected Vehicles

6. Business Expectations Exceed IT Capabilities
Cloud
IT Technology Eras
Mainframe Client-Server
The exponential
increase in business
expectations is
unsustainable for IT
MILLIONS OF
APPS BILLIONS
OF USERS
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
$ $ $ $ $ $
ABILITY OF IT TO
DELIVER S/W
STEADY IT
BUDGETS*
BUSINESS
EXPECTATIONS

7. 0! 3.25! 6.5! 9.75! 13! 16.25!
Sources: “Electric Cloud LinkedIn Survey to software developers”
Administrative tasks
Design and Coding
Brainstorming
Waiting for Test/Build
Managing Environments
Average Hours/Week
Software developers spend too
much time NOT writing software
7

8. What if you could …
… accelerate
time to market
for new cloud-
native
applications?
… deliver
updates to your
cloud
applications
continuously?
… focus
developers on
innovation
instead of
infrastructure
operations?
… dynamically
scale cloud
applications
without code
changes?
… avoid being
locked in to any
particular cloud
vendor?

9. Software is CHANGING
9
Spring Boot
Continuous Delivery

10. 10
Cloud Native
DevOps Continuous
Delivery
ContainersMicro services

11. Becoming Cloud Native

12. 12
Then Now
assume fragile infrastructureassume reliable infrastructure
release code every 3 months release code early and often
works in my environment shared Dev & Ops responsibility
tightly coupled loosely coupled

13. Assume FRAGILE infrastructure
13
Applications
Infrastructure Infrastructure
Cloud Native Platform
Applications
?
?
?
?
?
?
?
✔
✔
✔
tight coupling

14. Continuous Delivery
Release once every 6 months
More Bugs in production
Release early and often
Higher Quality of Code
DevOps
Not my problem
Separate tools, varied incentives,
opaque process
Shared responsibility
Common incentives, tools, process
and culture
Microservices
Tightly coupled components
Slow deployment cycles waiting on
integrated tests teams
Loosely coupled components
Automated deploy without waiting on
individual components

15. 15
IAAS
PAAS
Cloud Platform Evolution
BEFORE
Virtualization Platform
Operating System
Database
Web
Server
Messaging
Your Application
Code
Physical Servers
App
AFTER
Infrastructure
concerns
Technology
silos
Matrix of
specialization
Business
focus
All about the
applications
Line-of-sight
to customers
App App

16. Cloud Foundry: The Industry’s Open Cloud Standard
PLATINUM
GOLD
SILVER

17. Pivotal Cloud Foundry for Open Cloud Computing

18. Removing Developer and Operator Constrains
BUILD
APPLICATION
PUSH FIRST
RELEASE
MAINTAIN
APPLICATION
UPDATE
APPLICATIONS
RETIRE
APPLICATIONS
• Auto-detect frameworks
• Link to PaaS
• Self-service deploy
• Dynamic routing
• Elastic scale
• Integrated HA
• Autoscaling and APM
• Log aggregation
• Policy and Auth
• A/B versioning
• Live upgrades
• Self-service
removal

19. Flexibility without getting locked in
“It’s definitely around speed to market, but it’s also
about getting it right faster”
“Should the bank elect to use public cloud services…
we don’t have to touch the apps to do it”
“Bank provisioned 2 transaction processing apps
onto Cloud Foundry in half a day”
George Sherman
CIO Global Technology
Infrastructure

20. Faster Time to Market
People have taken notice of the rapid rate in which we’re able to deliver applications.
With Cloud Foundry we’ve transitioned to a situation where those same people who were
moving files before may be managing Cloud Foundry Ops manager in a role of being a
partner instead of being a barrier.
MyHealth By Humana
Delivered:
2.5 months
Cue by Humana
Delivered:
5 weeks
“
”

21. “Think of a product on a Monday and deliver on Friday.”

22. “It wasn’t a natural journey […] to go and change everything we know about
software. Cloud Foundry was paramount in our ability to lift the focus of what
we’re doing to a completely different level.”

23. “We felt like there was a 360-degree view that Pivotal brought to bear. This was more than just
a technology transformation. It was a business transformation. It was about how we could
deliver products faster. Cloud Foundry was a huge part of that.”
Originally Allocated
12 Software Engineers
Entire QA Team
14 months
Actually Required
6 Software Engineers
1 UX & Product Manager
6 months

24. Platform to Transform your Enterprise
BUSINESS
• Align IT with business goals
• Respond to changes in
marketplace quickly
• Capture new business
opportunities
DEVELOPMENT
• Self-service with automated
provisioning
• Rapidly iterate, deploy to
production faster
• Framework with integrated
tools
OPERATIONS
• Operational agility
• Deploy consistent platforms
with application visibility
• High availability with instant
scaling

25. IoT
Digital
Strategy
NoSQL
LOB
CIO
Dev
IT/Ops
MOBILE
BI-MODAL
IT
Agile
Enterprise MULTI-
CLOUD
DEVOPSPrivate
Cloud
MICRO-
SERVICES CONTINUOUS
DELIVERY
NoSQL
CONTAINERS
Is Pivotal Cloud Foundry for you?

26. Digital Transformation Forum
Disrupt or Be Disrupted
19 OCTOBER · BMW WELT EVENT CENTRE · MUNICH