This document contains information about the Digital Transformation Forum hosted by Pivotal on October 19th at the BMW Welt Event Centre in Munich. The forum will discuss how 75% of today's S&P 500 companies may be replaced in the next 15 years and whether companies should disrupt or be disrupted by digital transformation. Speakers from Pivotal, Mercedes-Benz, and BMW will discuss their experiences with digital transformation and how they have overcome threats and opportunities. The agenda includes sessions on digital disruption trends, how to become a digital disruptor, and technical approaches for faster business innovation. Attendees can provide feedback and enter a prize drawing for a chance to win an Airwheel X3 electric scooter.

1. Digital Transformation Forum
Disrupt or Be Disrupted
19 OCTOBER · BMW WELT EVENT CENTRE · MUNICH

2. Welcome
Michael Ramsperger
Senior Director, Central Europe
Pivotal

3. 75% OF TODAYS S&P WILL BE REPLACED IN NEXT 15 YEARS
DISRUPT OR BEING DISRUPTED
?

4. 75% OF TODAYS S&P WILL BE REPLACED IN NEXT 15 YEARS
DISRUPT OR BEING DISRUPTED
?

5. 75% OF TODAYS S&P WILL BE REPLACED IN NEXT 15 YEARS
DISRUPT OR BEING DISRUPTED
?YOUR CHOICE...
INNOVATE OR DIE

6. TRANSFORMING BY DOING
DELIVERING TRANSFORMATIONAL
RESULTS IN 4 MONTHS WITH DAIMLER
“With Pivotal we reduced our
innovation cycles and are able to
respond much faster than ever before to
changes in the market. In addition, the
collaboration with Pivotal enables us to
establish a deep software culture on our
way to becoming a digital company.…”
Christoph Hartung,
Head of Connected Cars, Mercedes Benz
October 2015

7. AGENDA08:30
Registration
CONFERENCE ROOM 1
09:00
Welcome
Michael Ramsperger – Sr. Director, Central Europe, Pivotal
09:10
Digital Disruption: The Outlook
Professor Stefan Stoll – Professor of IT Management and Head of Business Engineering and Digital
Thinking at the Baden-Wuertemberg State University
09:35
Why Are Digital Disruptors Successful And How Can You Become One?
Leo Spiegel – SVP Strategy & Corporate Development, Pivotal
10:00
Mercedes-Benz: How we overcame the threats and opportunities of Digital Transformation
Steffen Haug – Head of Digital Experiences, Mercedes-Benz
10:20
BMW: How we overcame the threats and opportunities of Digital Transformation
Hans-Peter Fischer – IT Innovations and Build Services, BMW Digital Business
10:40
Break
STRATEGY TRACK: CONFERENCE ROOM 1
How to Achieve and Sustain Faster Time to
TECHNICAL TRACK: CONFERENCE ROOM 2
Modern IT Approaches to Deliver Business

8. VENUE MAP
FOYER
REFRESHMENTS
CONFERENCE
ROOM 1
CONFERENCE
ROOM 2
Plenary and
Strategy Track
Technical Track
1:1 Meetings
BMW WELT CENTRE
Finding your way around

9. TWEETING ABOUT THE DIGITAL TRANSFORMATION FORUM?
Use These Hashtags!
#PivotalDTF
+
#DigitalTransformation #DigitalDisruption
#CloudNative #PaaS #Agile
#BigData #DataScience
#ConnectedCar #IoT #InternetOfThings

10. FEEDBACK FORM
Thank you for attending the Pivotal Digital Transformation Forum. Please take a few
minutes to share some feedback about the event so we can continue to improve the
experience you have with Pivotal and for your chance to win an Airwheel X3!
Only fully completed feedback forms will be eligible for entry into the prize draw which will take
place in Conference Room 1 at 16:50. Should the winner not be present, we will draw again.
Name: Email:
Title: Phone:
Company: Country:
Please rate the following aspects: Very Satisfied (5) Very Unsatisfied (1)
A. Overall Content Satisfaction 5 4 3 2 1
B. Overall Speakers Satisfaction 5 4 3 2 1
C. Overall Customer Service and Registration 5 4 3 2 1
D. Venue 5 4 3 2 1
Do you or your company have a digital transformation strategy? Yes No
Briefly describe:
Do you believe that your software business has become, or will become your main differentiator
amongst your competitors?
Yes No
Briefly describe:
Digital Transformation Forum
Disrupt or Be Disrupted
COMPLETE FEEDBACK FORM
Get Cloud Native Book and Enter Prize Draw to Win Airwheel x3!

11. THANK YOU TO OUR SPONSORS

12. Digital Transformation Forum
Disrupt or Be Disrupted
19 OCTOBER · BMW WELT EVENT CENTRE · MUNICH