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5 Tips for Building Engaging, Data-Driven Mobile Apps

Whether you’re building a native mobile app or a mobile-friendly website, users demand an engaging, high-performance experience.

Check out our infographic 5 Tips for Building Engaging, Data-Driven Mobile Apps for a short list of considerations as you embark on your own mobile odyssey.

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5 Tips for Building Engaging, Data-Driven Mobile Apps

  1. 1. Tips for Building Engaging, Data-Driven Mobile Apps 5 Users demand engaging, high-performance mobile app experiences According to Gartner, next year... plan to increase spending on mobile development by 36% 79% of organizations surveyed and many will explore new technology and sourcing options1 1. Gartner, “Survey Analysis: Enterprise Mobile App Development Spend is Increasing, While Platform Choice Remains Tactical”, October 2014 Engage design and development experts Native mobile applications require different, hard-to-find skills internal IT organization’s capacity to deliver them through 2017.2 The market capacity for mobile application development services... 2. Gartner, “How to Choose a Mobile App Development Partner” August 2014 ...will grow at least 5X faster than... Be prepared to iterate frequently, at scale High-frequency releases require a development environment that supports continuous integration, delivery, and automated deployment 1 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 3. Forrester Research, “CIO’s: Organize for Mobile Success”, October 2014 Use mobile-friendly microservices Releasing several different mobile apps is simplified and accelerated with reusable backend components. 2 3 TASK A TASK B TASK C USER ROLE A USER ROLE B USER ROLE C Brands with highly rated consumer mobile apps release 8-12 times per year3 1 2 3 4 5 6 Capture & use data to refine the app experience The multitude of sensors produce a massive amount of data that provides an unprecedented, 360-degree view of your customer and users The latest smartphone models boast 17 or more sensors Invest in QA automation Testing quality assurance (QA) over such a proliferation of devices and software is an overwhelming task 4 Pivotal provides software and services to help you build mobile applications that perform well and support frequent releases of new, engaging capabilities. www.linkedin/com/company/pivotalsoftware @Pivotal 5 5 minutes testing 4000+ Android devices 333 hours testing