Barriers to entry are collapsing as digital startups come out of nowhere to disrupt entire industries. In this session we will discuss the capabilities you need to deliver business innovation through software to market faster than your competitors. Speaker: Faiz Parkar, Director EMEA GTM, Pivotal

1. #PivotalForum #DigitalTransformation
Digital Transformation Forum
Disrupt or Be Disrupted
1 NOVEMBER Ÿ ST. REGIS Ÿ DUBAI

2. Accelerate Time To Market with
Business Innovation in the Digital Era
Faiz Parkar
Director, Product Marketing EMEA
Pivotal
@_CloudNinja #PivotalForum #Dubai #DigitalTransformation

3. DIGITAL DISRUPTION IS
CHANGING THE WAY
BUSINESS IS DONE

4. In a world of digital interactions,
organizations will deliver business
innovation through software:
Every business will be a
software business

5. “In the past 90% of car value was in hardware, we
expect 50% of value will be in hardware and the
other 50% divided by software and experiences”
Don Butler, Executive Director, Connected Vehicles, Ford

6. SOFTWARE IS NOW A
CORE COMPETENCY
FOR EVERY GREAT
BUSINESS

7. Modern Software Methodology Modern Cloud Native Platform
MODERN SOFTWARE COMPANY
Building high-quality software—at start-up speed—
requires a modern cloud native platform and a modern
development process to continuously drive innovation

8. Modern Software Methodologies
A modern platform requires a modern approach
to software development
02
Building a strategy for
product development
Building a quality product
at startup speed
An organization optimized
to respond to disruption
1MODERN SOFTWARE
METHODOLOGY
Agile Software
Methodologies
2MODERN SOFTWARE
METHODOLOGY
Lean Startup
Techniques
3MODERN SOFTWARE
METHODOLOGY
Optimized for
Change

9. Modern Software Methodologies
Ensuring teams are supported by modern
methodologies and technical knowledge to
continuously innovate
02
Guidance & Coaching
1. Software Engineering
2. Product Management & Design
3. Data Science

10. A Day In Your Life @ Pivotal Labs
Video

11. The Innovation Gap in Traditional IT
Developer Operator

12. “The traditional model is that you take
your software to the wall that separates
development and operations, and throw
it over and then forget about it.”
“Not in Amazon.
You build it. You run it.”
-Werner Vogels, CTO
Amazon

13. Software is CHANGING
13
Spring Boot
Continuous Delivery

14. The Cloud Platform Evolution
TRADITIONAL IAAS
Virtualization Platform
Operating System
Database
Web
Server
Messaging
Your Application
Code
Physical Servers
Database
Web
Server
Messaging
Your Application
Code
IAAS
Your Application
Code
PAAS
IAAS
PAAS

15. Cloud Foundry: The Industry’s Open Cloud Standard
Gold
Silver
Platinum
T E A M

16. MODERN CLOUD PLATFORM
Great software requires a modern cloud platform
that allows enterprises to focus 100% on building
high-quality software that operate at start-up
speeds
0% Focus
Platform + Infrastructure
100% Focus
Software Development

17. MODERN CLOUD NATIVE PLATFORM
Pivotal Cloud Foundry empowers
companies with a cloud platform
engineered for start-up speed—designed
for continuous innovation, across multiple
clouds, at scale.

18. 18
Cloud Native
DevOps Continuous
Delivery
ContainersMicro services

19. Continuous Delivery
Release once every 6 months
More Bugs in production
Release early and often
Higher Quality of Code
DevOps
Not my problem
Separate tools, varied incentives,
opaque process
Shared responsibility
Common incentives, tools, process
and culture
Microservices
Tightly coupled components
Slow deployment cycles waiting on
integrated tests teams
Loosely coupled components
Automated deploy without waiting on
individual components

20. Pivotal Cloud Foundry for Open Cloud Computing

21. Removing Developer and Operator Constrains
BUILD
APPLICATION
PUSH FIRST
RELEASE
MAINTAIN
APPLICATION
UPDATE
APPLICATIONS
RETIRE
APPLICATIONS
• Auto-detect frameworks
• Link to PaaS
• Self-service deploy
• Dynamic routing
• Elastic scale
• Integrated HA
• Autoscaling and APM
• Log aggregation
• Policy and Auth
• A/B versioning
• Live upgrades
• Self-service
removal

22. Changing Model for Application Delivery
22
Development Deployment
Sparingly at
designated times
Ready for prod at
any time
Architecture Abstraction “Day 2” Ops
App Server on
Machine
App on
“disposable”
infrastructure
Monolithic App
Microservices /
Composite app
Linear / Sequential
Short cycles, test
driven, iterative
Many tools, ad hoc
automation
Manage services,
not servers
Tightly Coupled
Everything as
an API
Interfaces

23. “High performing
organizations do not trade
off agility for safety.
In fact, high performance is
characterized by consistent
improvements in levels of
both agility and safety.”

24. “You should optimise
around time to value. If
you build something but
your customers aren’t
using it, you haven’t yet
delivered any value.”
Adrian Cockroft
Technology Fellow
BATTERY VENTURES

25. IoT
Digital
Strategy
NoSQL
LOB
CIO
Dev
IT/Ops
MOBILE
BI-MODAL
IT
Agile
Enterprise MULTI-
CLOUD
DEVOPSPrivate
Cloud
MICRO-
SERVICES CONTINUOUS
DELIVERY
NoSQL
CONTAINERS
Is Pivotal Cloud Foundry for you?

26. #PivotalForum #DigitalTransformation
Digital Transformation Forum
Disrupt or Be Disrupted
1 NOVEMBER Ÿ ST. REGIS Ÿ DUBAI