This session will showcase some of the key ingredients needed to drive customer acquisition, satisfaction and loyalty. We will examine Smart Apps that Pivotal has developed for organizations looking to deliver superior digital experiences for their customers. Speaker: Malik Bilal, Enterprise Architect, Pivotal

2. Case Study:
Delivering Compelling Digital
Experiences with Smart Apps
Malik Bilal
Pivotal
#PivotalForum #DataScience #BigData #Analytics

3. Sending a parcel from
How difficult can it be?

4. Answer is ….....

5. Not at all difficult!

7. After a high-tech journey

8. Now imagine this…

9. You have to deliver a parcel but
don’t know the exact address?

10. An easy task has now
become a difficult problem.

11. What a basic error!

12. It is common place, in
countries with no
postcodes.

13. Saudia Arabia
population of 28.9 million

14. India
population of 1.25 billion

15. Shahzia Holtom,
Behind Pine Mount School,
Shillong, India.

16. Largest logistics company
in middle east and India

17. Adding to the problem, in
Saudia Arabia, is it’s
culture

18. A Saudi Arabian women is not
allowed to interact with the delivery
guy without a male guardian

20. Rated the most useful comments

21. Growing
competition
Rated the most useful comments

22. Growing
competition
Rated the most useful comments

23. Growing
competition
Digital real estate is
precious
Rated the most useful comments

25. “I want to know when my
parcel is arriving”

26. The ability to plan is very
important

27. What did Aramex and Pivotal
do next?

28. We built an app

29. Not just any app, but a smart
app

30. Using data science, build real time
predictions of time to delivery

31. Based on each individual
customer’s parcel delivery history

32. So, how was this achieved?

33. Data Science
Product Management
Product Design
Engineering
Continuous Improvement
Balanced Team

34. Data Science
Product Management
Product Design
Engineering
Continuous Improvement
• User
research
• Design
features
Product Design

35. Data Science
Product Management
Product Design
Engineering
Continuous Improvement
Engineering
• Data
migration
• App.
creation

36. Data Science
Product Management
Product Design
Engineering
Continuous Improvement
Data Science
• Data science
model
• Operationalisation

37. Right tools for the right job

38. Data Science Toolkit
Data science platform

39. Data Science Toolkit
Key Languages
Data science platform

40. Data Science Toolkit
Key Languages Key Tools
Data science platform

41. The big reveal!

43. Improved data
collection
• No free text entry
• Map based
location

44. Real-time predictions
• Data science
algorithms
• Learn patterns, for
each individual
customer, based on
their history

45. Build, Measure, Learn

46. Build, Measure, Learn
• Build your idea

47. Build, Measure, Learn
• Build your idea
• Measure your
customer’s
reaction

48. Build, Measure, Learn
• Build your idea
• Measure your
customer’s
reaction
• Learn future
improvements

49. Build, Measure, Learn
• Build your idea
• Measure your
customer’s
reaction
• Learn future
improvements

52. It’s the details that make you fall
in love!