Who are the leading digital disruptors, and what if you were able to identify the secret of their success and apply it to your business? In this session we will do exactly that: review which digital businesses are successful and why, identifying the capabilities you need to be a successful digital business. Speaker: Rached Dabboussi, Regional Director, Middle East, Pivotal

2. Why Digital Disruptors Are Successful
(And How You Can Become One)
Rached Dabboussi
Regional Director, Middle East & Turkey
Pivotal
@RachedDabboussi #PivotalForum #Istanbul #DigitalTransformation

3. 1990
Discover
An agile, rapid iteration, test-
driven approach to software
development
2000
Implement
New methodologies to influence
software development culture of
Silicon Valley’s most influential
internet companies
2013
Accelerate
The transformation of the world’s
largest companies with modern
software development methods
and cloud platform
2016
Transform
The world’s largest companies
into cloud native software
companies
Rob Mee Paul Maritz
Scott Yara Bill Cook

4. Pivotal
Investors

5. Our mission is to transform
how the world builds software

6. Fear of Disruption
The drivers of transformation
are fear and hope
Hope of Transformation

7. Fear of being disrupted
“Silicon Valley is coming...”
Jamie Dimon
CEO, JPMorgan Chase
Source: JPMorgan Chase Annual Shareholder Letter (2015)

9. Lightening fast and agile
These software companies are
capable of releasing new features:
• In minutes
• Multiple times a day
• Across multiple clouds
• Around the world

10. Hope of transformation
“If you went to bed last night as an
industrial company, you’re going to wake
up a software and analytics company.”
Jeff Immelt
CEO, General Electric
Source: User Summit (2014)

12. TRANSFORMING INTO A
MODERN SOFTWARE COMPANY
Building high-quality software at start-up speed
requires modern software methodologies, cloud
platform, and data tools
Modern
Cloud Native Platform
0101
Modern
Software Methodology
0202
Modern
Data Tools
0303

13. Partnering with Pivotal to
level the playing field

14. Modern Cloud-Native Platform
Building high-quality software at start-up speed
requires modern software methodologies, cloud
platform, and data tools
0101

15. Modern Software Methodologies
A modern platform requires a modern approach
to software development
0202
Building a strategy for
product development
Building a strategy for
product development
Building a quality product
at startup speed
Building a quality product
at startup speed
An organization optimized
to respond to disruption
An organization optimized
to respond to disruption
1MODERN SOFTWARE
METHODOLOGY
Agile Software
Methodologies
2MODERN SOFTWARE
METHODOLOGY
Lean Startup
Techniques
3MODERN SOFTWARE
METHODOLOGY
Optimized for
Change

16. Modern Software Methodologies
Ensuring teams are supported by modern
methodologies and technical knowledge to
continuously innovate
0202
Guidance & Coaching
1. Software Engineering
2. Product Management & Design
3. Data Science

17. Modern Data Tools
Data manifests as features in an app
0303
“We’ve found that when a host
selects a price that’s within 5% of
their tip, they’re nearly 4 times
more likely to get booked”
“The importance of accuracy and
efficiency…will continue to rise as
we expand and improve products
like uberPOOL and beyond.”
“Over 75% of what people
watch come from our
recommendations”

18. Modern Cloud-Native Enterprise
Building high-quality software at start-up speed
requires modern software methodologies, cloud
platform, and data tools

19. Pivotal — Confidential
Silicon Valley is not a place.
It’s state of mind.

20. Palo Alto Berlin Boston Boulder Chicago Denver
Dublin London
Pivotal is Global
Silicon Valley is not a place, it’s a state of mind
LosAngeles New York San Francisco Seattle
Sydney Tokyo Toronto Washington D.C.Singapore

21. Let’s help you become a disruptor
TOGETHER