This presentation covers some great tips and techniques about how to create compelling content for your digital channels such as Facebook, Pinterest and website. Digital content creation is getting more and more important nowadays as it's one of the ways to keep the conversation going with your target audience and also an important element of pull marketing. If you want to know more about content creation, just send an email to sanne@pixelfarm.nl

1. How to create compelling
digital content
by Pixelfarm
We are a digital creative agency
Sanne van den Barselaar
Marketing & Communication

2. About this presentation
Because we have experience with content creation for our clients we
decided to share some great tips for creating compelling content.
If you’re interested in Bijdorp-Oost 42
finding out the type of 2992 LA Barendrecht
content creation we do, 0180 642 060
www.pixelfarm.nl
get in touch.
We are a digital creative agency

3. Digital Content
Before we discuss the topic ‘How to create compelling digital content’,
let’s start with the definition of digital content.
Digital content is online information being shared like:
When producing or
repackaging content, we
Images Video Audio Social media talk about content crea-
tion. As a matter of fact,
you’re currently looking
at a piece of digital
content yourself.
Blog Editorials Animations Infographics

4. Content Creation
Digital content creation is a great way if you want to build a
successful online presence.
We distinguish two types of content creation:
Curated content Non-curated content
Content gathered from one or more sources Content you produce or own
and repackaged for your own purpose.

5. Why is digital content
creation so important?
It allows you to utilize knowledge you It strengthens the relationship with
already have or is interesting to gather your target audience
It makes your expertise accessible for It enhances your visibility which is a
your target audience key factor in attracting people to your
digital channels
When posted regularly and on various
platforms it allows your online pres- It creates an organic growth of your
ence (like your website, blogs, etc.) to fanbase
be better indexed on Google and other
search engines (SEO)

6. ‘So how do we create compelling content?’

7. STEP 1 Who do I want to reach?
Identifying your target audience is the first step in creating successful content.
What demographic are you targeting? Where are they in the digital space?
(blogs, websites, social media) and what do they find interesting?
Maybe you already have a fanbase which shares a similar interest or talks about
specific topics. Also identify if there’s more than one target audience.
The better you map your target audience,
the easier it is to reach them.

8. STEP 2
Why do I want to create
content for this audience?
S M A R T
SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIME-ORIENTED
Set your target goals before you start creating content. Maybe you’d like to have more
fans on Facebook or engage the ones you already have? Or perhaps you want to share
your knowledge and expertise with your target audience to get yourself noticed?
Make sure your target goals are SMART and ask yourself what
you want your target audience to do as a result.

9. STEP 3 What kind of content do I create?
When you know who to reach and why you’re reaching out to this target audience,
you’re ready for the next step:
What kind of content do I create?
What kind of content you create
depends on where you want to
post it. If you mapped your target
audience well you also know where
your audience is located. For
Facebook you create other content
than for a blog platform. The kind
of content you create also depends
on your available budget and
resources.

10. Important
Usually content creation is something which evolves from your social media strategy
or (digital) communication strategy. It’s important to stay close to your brand identity
and use a tone of voice that fits your brand. Also find out what your expertise is.
Aka don’t talk about things you don’t know a lot about.

11. Different ways to get inspired...

12. 1
Talk to your customer!
Social media is all about getting the conversation
started. Interacting with your customers stimulates
the customer intimacy. The better you get to know
your customer, the better you will be able to provide
content they’re interested in.
TIP
You can interview an expert about his learning. What did he do
right and what did he do wrong? This will help you to obtain
relevant information that you can use for your own content.

13. 2
Hold a brainstorm session with your colleagues,
online peers or friends. It’s a great way to generate ideas!
How to organize a good brainstorm session? There are different techniques for
organizing an efficient brainstorm session. One of them is the ‘idea storm’.
Write down your question Take 2 key words from Now write down at Connect words from row 1
on a piece of paper. the question you just least 10 associations with words from row 2. They
wrote down. below each word. will stimulate idea generation.

14. 3
Follow competitors or role model(s)
12
Collect favorite blog posts written by the competitor or role model.
Use it as an example or inspiration for your own content.

15. 4
Follow the latest trends,
developments and hot topics
Attend a workshop or organize
one. There are also different
online tools you can use to
stay up-to-date. One of those
tools is Feedly; a fast and
stylish way to read and share
the content of your favorite
sites.

16. What’s next?

17. How do I (cross) promote my content
and get people talk about it?
Unofficial Marktplaats redesign
The most important thing is to
talk about the content yourself.
Comment on blogs that are rele-
vant to your topic, promote your
content through your newsletters,
website and even through press
releases. Spread it through your
social media profiles, ask your
friends and network to share it
and don’t stop promoting it until
you feel like you used all possible
tools.
NOTE GOLDEN RULE
Don’t spam! If you create content that is
worth talking about, people are
more likely to share it.

18. Analysis & learnings
Don’t forget to monitor the traffic to your content. It gives you useful insights in your
customers’ behavior. You can use learnings to communicate these findings.
Examples of learning:
Do’s and don’ts Best and worst cases
Tips and tricks Sharing your own successes and failures
or those of others

19. Content creation is an ongoing process.
Learn, adjust and share.

20. Questions or feedback?
sanne@pixelfarm.nl
We are a digital creative agency
Pixelfarm is a digital creative agency specialized in web, mobile and social media.
Besides crafting brilliant digital solutions for companies, we also create visual
content for Facebook pages, Pinterest and other social media.