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Digital Marketing - SEO - PPT

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A brief introduction of Digital Marketing and a major section of SEO

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Digital Marketing - SEO - PPT

  1. 1. Presented By- Piza Gogoi
  2. 2. CONTENTS • MARKETING • DIGITAL MARKETING • SEARCH ENGINE OPTIMIZATION • SEO - TYPES AND TECHNIQUES • SEO STATISTICS- HOW IT HELPS TO INCREASE OUR BUSINESS • GOOGLE KEYWORD PLANNER • GOOGLE ANALYTICS • SEARCH CONSOLE
  3. 3. MARKETING
  4. 4. DIGITAL MARKETING
  5. 5. OBJECTIVE OF DIGITAL MARKETING DIGITAL MARKETING HELPS IN WIDER MARKETING OF PRODUCTS/SERVICES • REACH THE RIGHT AUDIENCE • ENGAGE WITH THE AUDIENCE • MAXIMIZE RETURN ON INVESTMENT
  6. 6. SEARCH ENGINE OPTIMIZATION SEO IS AN ORGANIC WAY OF RANKING THE SERP PAGE • HOW SEARCH ENGINE WORKS? CRAWLING INDEXING RETRIEVAL
  7. 7. SEARCH ENGINE OPTIMIZATION(SEO)
  8. 8. TYPES OF SEO • WHITE HAT SEO EG: OFFERS QUALITY CONTENT AND SERVICES • GREY HAT SEO EG: FAKING REVIEWS • BLACK HAT SEO EG: COPYING CONTENTS, KEYWORD STUFFING, CLOAKING
  9. 9. TECHNIQUES OF SEO • ON-PAGE SEO MEASURES THAT ARE TAKEN DIRECTLY WITHIN THE WEBSITE
  10. 10. • OFF-PAGE SEO MEASURES THAT ARE TAKEN OUTSIDE THE WEBSITE
  11. 11. HOW SEO HELPS TO INCREASE YOUR BUSINESS? • INCREASES BUSINESS VISIBILITY AND BRANDING • PROVIDES BUSINESS CREDIBILITY • HELPS TO INCREASE WEBSITE TRAFFIC • HELPS TO ANALYZE YOUR WEBSITE
  12. 12. SEO STATISTICS • RANKING: GOOGLE ACCOUNTED FOR OVER 79% OF ALL GLOBAL DESKTOP SEARCH TRAFFIC, FOLLOWED BY BING AT 7.27%, BAIDU AT 6.55% AND YAHOO AT 5.06% GOOGLE RECEIVES OVER 63,000 SEARCHES PER SECOND ON ANY GIVEN DAY 50% OF SEARCH QUERIES ARE FOUR WORDS OR LONGER • LENGTH: THE AVERAGE FIRST-PAGE RESULT ON GOOGLE CONTAINS 1,890 WORDS
  13. 13. • LOCAL SEARCH: GOOGLE “NEAR ME” SEARCHES HAVE INCREASED BY TWO TIMES OVER THE PAST YEAR 30% OF MOBILE SEARCHES ARE RELATED TO LOCATION • TACTICS: UPDATING AND REPUBLISHING OLD BLOG POSTS WITH NEW CONTENT AND IMAGES CAN INCREASE ORGANIC TRAFFIC BY AS MUCH AS 111%
  14. 14. GOOGLE KEYWORD PLANNER
  15. 15. HOW IT HELPS? • TO DISCOVER NEW KEYWORDS • SPY AND SWIPE OUR COMPETITORS KEYWORDS • CAN USE TO FIND LOCAL KEYWORDS A LOT FASTER
  16. 16. GOOGLE ANALYTICS
  17. 17. HOW IT BENEFITS? • NUMBER OF VISITORS VISITED YOUR WEBSITE • WHICH PAGE IS VISITED MORE • BOUNCE RATE • KIND OF BROWSERS • AVERAGE TIME SPENT
  18. 18. SEARCH CONSOLE
  19. 19. HOW IT HELPS? • INDEXING ISSUES • DUPLICATE CONTENT • TRENDS AND CHANGES IN SEARCH PERFORMANCE • MONITOR AND RESOLVE MALWARE OR SPAM
  20. 20. CONCLUSION • HELPS TO INCREASE USERS TRUST • SEO IS GOOD FOR SOCIAL PROMOTION • SEO HELPS TO PUT AHEAD OF THE COMPETITION
  21. 21. THANK YOU!

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