This document compares the conversion rates of two versions of an online form. Version A had a 1% conversion rate over 100 days, while Version B tested higher at 4% conversion. When the versions were directly compared, Version B achieved an 11% conversion rate, significantly better than Version A.

21. email
you
complete
form
call
you
100
Day
Conversion Rate = 1%

23. version
A
B
version
4%
Conversion
Version
B
Wins
11%
Conversion