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The Race Is On(line)! How to Create a Winning Real Estate Lead Generation Strategy


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Learning how to get real estate leads easily and inexpensively requires adoption of the inbound marketing methodology. No more are the days in which cold-calling is the primary (or even secondary or tertiary) means of generating home buyer and seller leads. Rather, to find modern real estate leads who are interested in purchasing or offloading homes in your market, you need to enter the online race to secure them.

Whether you choose the marathon method of earn new leads (consistent publication of search-optimized content on your website and elsewhere online to grow your digital presence), the full-speed-ahead approach (creation of pay per click ads to be posted on search engines and social media channels to get immediate traction back to your site), or a combination of the two (the most popular — and fruitful — real estate marketing strategy to implement), what’s important is designating the bulk of your marketing time, energy, and money to winning this digital race.

You’ll find proof that the internet is now the ultimate real estate lead generation source in the detailed infographic below, which includes the latest online lead data from Inman News, the National Association of Realtors, the Content Marketing Institute, and other esteemed organizations.

Published in: Marketing
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The Race Is On(line)! How to Create a Winning Real Estate Lead Generation Strategy

  1. 1. Placester is a real estate marketing platform which fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Our solutions provide real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels. Inman News' The Bottom Line on Online Leads Special Report: National Association of Realtors' 2014 Profile of Home Buyers and Sellers: Content Marketing Institute’s B2C Content Marketing 2015 Benchmarks, Budgets, and Trends: Regalix’s State of Search Marketing 2014: Kenshoo’s Search and Social Snapshot Q4 2014: Don’t be intimidated by online marketing. Enlist others to help you learn, improve and win. Don’t go it alone Getting leads is one thing — making the most of them is another, so keep nurturing the leads you generate. Don’t quit before the finish line Mistakes are inevitable, so allot time and money to testing and don’t get discouraged by stumbles. Find the methods and channels that work for you. If you fall, get back up All you need is a dedication to putting one foot in front of the other, so take the first step today. READY TO RUN? 7 out of 10agents pay for online leads but only 4 out of 10pay to drive traffic to their websites 1 out of 10 agents attribute 46% or more of their deals to online leads,and close those leads at triple the average rate. Ads on search engines and Facebook get best ROI, but agents still spend more on real estate portals Stack the odds in your favor with a good strategy because the top finishers get all the glory. A SMART STRATEGY WINS, AND WINS BIG 57 33 8 57% of businesses marketing to consumers find search engine marketing effective for generating leads 2/3 of marketers use paid advertising in addition to organic marketing efforts Spending on online real estate ads grew 33% between 2012 and 2015 Paid search clicks increased 8% in Q4 of 2014 over the same period in 2013 The competition is fierce. Expect to invest time and money if you want to be a contender. THERE ARE NO SHORTCUTS More than 55% of homebuyers start online 55% 78% of agents and brokers say online leads are useful 78% The race to win over prospective clients is now run on the information superhighway—the internet. TIME TO LACE UP YOUR SHOES Lagging behind the pack online? Here’s why—and how—you should get off the sofa and get serious about competing for customers on the web. THE RACE IS ON(LINE)!