Learning how to get real estate leads easily and inexpensively requires adoption of the inbound marketing methodology. No more are the days in which cold-calling is the primary (or even secondary or tertiary) means of generating home buyer and seller leads. Rather, to find modern real estate leads who are interested in purchasing or offloading homes in your market, you need to enter the online race to secure them.
Whether you choose the marathon method of earn new leads (consistent publication of search-optimized content on your website and elsewhere online to grow your digital presence), the full-speed-ahead approach (creation of pay per click ads to be posted on search engines and social media channels to get immediate traction back to your site), or a combination of the two (the most popular — and fruitful — real estate marketing strategy to implement), what’s important is designating the bulk of your marketing time, energy, and money to winning this digital race.
You’ll find proof that the internet is now the ultimate real estate lead generation source in the detailed infographic below, which includes the latest online lead data from Inman News, the National Association of Realtors, the Content Marketing Institute, and other esteemed organizations.
The Race Is On(line)! How to Create a Winning Real Estate Lead Generation Strategy
Placester is a real estate marketing platform which fuses technology and design to
dramatically improve the home buying process for consumers, brokers, and agents. Our
solutions provide real estate professionals with MLS integration, high-resolution visuals,
responsive design, and mobile optimization, as well as marketing tools for Facebook
advertising, Google AdWords, and other channels.
Inman News' The Bottom Line on Online Leads Special Report:
http://inmannews.wpengine.netdna-cdn.com/wp-content/uploads/2015/03/SpecialReport-OnlineLeads.pdf National Association of Realtors' 2014
Proﬁle of Home Buyers and Sellers: http://www.realtor.org/sites/default/ﬁles/reports/2014/2014-proﬁle-of-home-buyers-and-sellers-highlights.pdf
Content Marketing Institute’s B2C Content Marketing 2015 Benchmarks, Budgets, and Trends:
http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2C_Research.pdf Regalix’s State of Search Marketing 2014:
http://www.regalix.com/wp-content/uploads/2014/05/State-of-Search-Marketing-2014.pdf Kenshoo’s Search and Social Snapshot Q4 2014:
Don’t be intimidated by online
marketing. Enlist others to help
you learn, improve and win.
Don’t go it alone
Getting leads is one thing — making the
most of them is another, so keep nurturing
the leads you generate.
Don’t quit before the ﬁnish line
Mistakes are inevitable, so allot time and
money to testing and don’t get
discouraged by stumbles. Find the
methods and channels that work for you.
If you fall, get back up
All you need is a dedication to putting one foot in
front of the other, so take the ﬁrst step today.
READY TO RUN?
7 out of 10agents pay for online leads
but only 4 out of 10pay to
drive traffic to their websites
1 out of 10 agents attribute 46% or more
of their deals to online leads,and close those leads at triple the average rate.
Ads on search engines and
Facebook get best ROI, but
agents still spend more on
real estate portals
Stack the odds in your favor with a good strategy
because the top ﬁnishers get all the glory.
A SMART STRATEGY WINS, AND WINS BIG
57 33 8
57% of businesses marketing
to consumers ﬁnd search
engine marketing effective
for generating leads
2/3 of marketers
use paid advertising
in addition to organic
Spending on online real
estate ads grew 33%
between 2012 and 2015
Paid search clicks
increased 8% in Q4 of
2014 over the same
period in 2013
The competition is ﬁerce. Expect to invest time and
money if you want to be a contender.
THERE ARE NO SHORTCUTS
More than 55% of
78% of agents and
brokers say online leads
The race to win over prospective clients is now run on
the information superhighway—the internet.
TIME TO LACE UP YOUR SHOES
Lagging behind the pack online? Here’s why—and how—you
should get off the sofa and get serious about competing for
customers on the web.
THE RACE IS ON(LINE)!