Plan b is a leading international marketing and events agency operating globally, from offices in Abu Dhabi, Dubai, Delhi and London.   We specialise in the design and delivery of high quality communications, experiential environments and state of the art event activation collateral for some of the world’s leading companies.   Established in 2004, Plan b’s multi-disciplinary teams have over 100 years of combined experience. This enables us to provide a more responsive service and to make the highest standards of creativity and production available to companies across the world.  We seek to establish enduring and mutually beneficial relationships by: Taking time to understand each client’s specific needs 2. Offering informed advice coupled with the most original, appropriate creative concepts 3. Providing high quality and cost-effective technical solutions 4. Building mutual trust by communicating clearly and operating transparently

1. Plan b Credentials
Group Profile | September 2015

2. About Us

3. Established in 2004, Plan b’s multi-
disciplinary teams have over 100 years of
combined experience. This enables us to
provide a more responsive service and to
make the highest standards of creativity
and production available to companies
across the world.
Plan b is a leading international marketing
and events agency operating globally, from
offices in Abu Dhabi, Dubai, Delhi and
London.
We specialise in the design and delivery of
high quality communications, experiential
environments and state of the art event
activation collateral for some of the world’s
leading companies.
We seek to establish enduring and mutually
beneficial relationships by:
1. Taking time to understand each client’s
specific needs
2. Offering informed advice coupled with the
most original, appropriate creative concepts
3. Providing high quality and cost-effective
technical solutions
4. Building mutual trust by communicating
clearly and operating transparently
ABOUT US

4. Specialized Expertise
As a multi disciplinary solution provider, we recognise the
need to have highly specialised expertise or areas of
excellence within each of our chosen fields of
competence. To this end, we at Plan b have assembled a
team of industry professionals who have proven skill and
proficiency both in the local market and internationally.
Plan b is an ISO 9001:2008 registered company. This
standard is based on a number of quality management
principles including, a strong customer focus and the
dedication of senior management to continual
improvement.
We have a well-established reputation for quality and
reliability. This is supported by our proud record of repeat
business.
Turnkey Services
Plan b works on a turnkey basis, acting as a client’s single
point of contact throughout a project and commissioning
any subsidiary work such as design (including
photography and illustrations), public relations or content
generation. We rigorously manage and control quality at
all stages of a project, and our role is fulfilled only when
final delivery has taken place.
Privileged Information
All Plan b employees work under an agreement which protects the
confidentiality of information that clients entrust to us. Our staff handle
this information with the upmost responsibility. Should the need arise,
Plan b is happy to sign a non disclosure agreement.
Plan b Advertising ISO 9001:2008

5. Plan b Advertising

6. Plan b Events is a highly adept results driven agency offering turnkey solutions with
teams specialising in:
Event management, destination event logistics, experiential environments, visual
merchandising, creative conceptualisation, 3D design, fabrication and production and
custom Styrofoam and exhibition stand design and build.
A key area of competence for Plan b is our ability to build and execute large scale
projects from mass government events and public events. In our experience, delivering
the highest level of service on successful projects play an important role in brand
building, for both ourselves and our clients. Our senior staff are closely involved at
each key stage of a project.
Plan b Advertising

7. SiO2

8. SiO2 Events is a boutique event and brand activation agency with creativity and quality
at its heart. Operating from its base in the GCC, SiO2 Events consistently creates
unique and innovative concepts with flawless execution.
With a wealth of specialist experience, our team can fashion simple ideas into
breathtaking tangible realities. We understand that delivering extraordinary
experiences and custom brand solutions means challenging traditional, digital and
experiential boundaries.
Our success is built on our ability to work to exceptionally high operational standards.
We understand what is required to bring an engagement from memorable to truly
magnificent.
SiO2 Events

9. SiO2 Creative is an independent creative agency specialising in crafting memorable
and meaningful concepts and design. Our distinctive approach to developing
integrated campaigns is based on our highly structured methodology to concept
creation and delivery, recognising the special characteristics each individual brand
possess.
At the core of our approach is our ability to assemble a specially customised project
team dedicated to each client and their individual requirements. We have a strong mix
of international talent and homegrown communication experts with the experience and
capabilities to meet any brief.
We actively test our creative solutions to ensure they clearly communicate their
intended messages. To foster this, we encourage open and frank dialogue between
our team and our clients. This enables us to gain a first hand understanding of their
business and the project at hand.
SiO2 Creative

10. bSocial

11. bSocial is the group’s publicity solutions entity that utilises PR, events, social media and, if
need be - their own phone book to get a brand’s message across to the target audience.
While bSocial lives by the principals of PR and loves its LinkedIns, Twitters and
Facebooks…the reason it does not typecast itself as ‘A PR or social media firm’ only, is
because many times the solution to a brands objective may lie in something as simple as
harnessing word of mouth.
Being part of the Plan b, a group which has a reputable history within the event’s industry,
adds to bSocial’s capability in forming brand alliances and producing cross promotional
opportunities which are perhaps the most under-utilised strategy within the region.
bSocial

12. bMovies

13. bMovies is the youngest member of the group, offering audio visual production services
for television commercials, corporate films, web and television content production as well
as motion picture line production services.
The company made its debut with the production of a television commercial featuring one
of the world’s biggest movie stars Shah Rukh Khan. bMovies ran the assignment as a
completely turnkey project. All elements were written, produced, creative directed and co-
directed by the company’s in-house team.
bMovies has gone on to producing several corporate films, web content campaigns and is
currently involved with the production of a local television show.
The company has also undertaken the portfolio of experiential and technical solutions,
previously handled by bSocial. Additionally, bMovies offer several augmented reality,
gesture based, motion capture and custom game development solutions.
bMovies

14. Revibe Entertainment

15. Revibe Entertainment is an event production solutions provider in the UAE. We offer
production services ranging from audio, lighting and visual hire, stage and event special
effects, as well as technical support services.
Thanks to our highly qualified and experienced staff of technicians, designers and
production mangers, we are honoured to enjoy our reputation as one of the most creative,
professional and dedicated suppliers in the events industry.
Revibe Entertainment is powered by an undying passion to be the best at what we do
regardless of the scale of the production. We bring to every event the same commitment
to quality, creativity and professionalism ensuring your event leaves guests truly amazed.
Some of the services which we offer are: Videography, lighting, imaging including drone
photography and video, aerial media as well as 360 virtual reality tours and special
cryogenic and visual effects.
Revibe Entertainment

16. Plan b Group in Action

17. Heritage

18. Dubai World Trade Centre
Ramadan Majlis
Our Scope of Work:
Creative concept, customized furniture,
structural build, layout and production

19. Marmoom Camel
Racing Festival
Our Scope of Work:
Creative concept, entertainment supply,
event management augmented reality and production
Nominated for the Middle East
Award Events

20. Retail Displays

21. Sadia Foods Our Scope of Work:
Creative concept, Stand Production, Graphics

22. Diabetes Care Center -
Cube Element Decor
Our Scope of Work:
Creative Concept, Stand Production, Graphics

23. Diabetes Care Center Our Scope of Work:
Concept, Shelf Production, Graphics

24. Shukran Activation
(Launch)
Our Scope of Work:
Concept Design, Counter Décor,
Graphics

25. Sun & Sands Sports – Mirdiff City Centre Our Scope of Work:
Concept Design, Photo Opportunity, Graphics

26. Sun & Sands Sports - Mirdiff City Centre Our Scope of Work:
Concept Design, Photo Opportunity, Graphics

27. Sun & Sands Sports –
Interactive Campaign 2015
Our Scope of Work:
Concept Design, Photo Opportunity, Graphics
www.vimeo.com/sunandsands/videos

28. MONT BLANC – The Dubai Mall Our Scope of Work:
Concept Design, Stand Production, Graphics

29. Kellogg’s– The Dubai Mall Our Scope of Work:
Concept Design, Stand Production, Graphics

30. Sports

31. Dubai World Cup 2015
Dubai Equestrian Club Stage
Our Scope of Work:
Production and stage build for MBC Group

32. Fazza Cultural Championships
Our Scope of Work:
Creative concept, entertainment supply, event management
interactive gaming development and production

33. Standard Chartered
Dubai Marathon
Our Scope of Work:
Creative concept, kids village conceptualization,
management and production

34. Red Bull X Fighters
Our Scope of Work:
Production of ramps, scaffolding, branding and
mall stands production

35. Automotive

36. Mercedes S-Class Coupe Launch Scope of work: Concept, Organization,
Management, Designing, Production

37. Hyundai Genesis Launch Scope of work: Concept, Organization, Event
Management, Designing, Production,

38. Bentley Flying Spur Launch Scope of work: Logistics, Event Management,
Designing, Production, Road Mapping
Nominated for the Middle
East Award Events

39. Bentley GT3 Track Experience Scope of work: Logistics, Event Management,
Designing, Production, Road Mapping
Nominated for the Middle East
Award Events

40. Festivals

41. Auto Art at JBR Scope of work: Concept, Organization,
Management, Designing, Production

42. Tiger Translate
Zero Gravity
Our Scope of Work:
Creative concept, production, entertainment and
artists supply and event management

43. NYE Street Party
JBR
Our Scope of Work:
Creative concept, production, entertainment and
artists supply and event management

44. Oye Punjabi
Sangeet Mela
Our Scope of Work:
Creative concept, production, entertainment and international
artists supply, event management and A/V set-up

45. Eid in Dubai
Kite Beach
Our Scope of Work:
Creative concept, production, entertainment,
event management and AV set-up

46. Flash
Summer in Abu Dhabi
Our Scope of Work:
Production, entertainment, activation
creation and management

47. Flash
Science Festival
Our Scope of Work:
Production, entertainment and activation management

48. DSF
Karama Night Market
Our Scope of Work:
Production, creative concept,
entertainment, retailers organization and artist activations

49. Gala Dinners & Corporate Events

50. Hamdan Heritage Centre
Gala Dinner
Our Scope of Work:
Creative concept, production and
set-up

51. Actemra
Conference & Gala Dinner
Our Scope of Work:
Creative concept, event management,
production and set-up

52. Lafarge – Emirates Cement
Gala Dinner
Our Scope of Work:
Creative concept, 3D Styrofoam creations,
event management, production and set-up

53. Malls

54. Abu Dhabi Mall
Valentines, Weekend Activations,
Ramadan, National Day & Winter
Our Scope of Work:
Creative concept, production, entertainment supply, event
management creative for interactive gaming content and
production

55. Marina Mall
Weekend Activations
Our Scope of Work:
Creative concept, production, entertainment
supply and event management

56. The Dubai Mall Our Scope of Work:
Branding and mall decor

57. Etihad Towers
Ramadan Decor
Our Scope of Work:
Creative concept and production

58. Exhibitions

59. INDEX 2015
Italian Pavilion
Our Scope of Work:
Creative concept and production

60. Gulf Food 2015 Our Scope of Work:
Creative concept and production

61. Properties

62. Emaar International Road Show
15 Global Destinations
Our Scope of Work:
Management, logistical solutions with
production locally and overseas

63. King Khan Royal Estates Launch Our Scope of Work:
Creative concept, artist sourcing and management, event
management, AV supply and production

64. Marina Gate Launch
Select Group
Our Scope of Work:
Design, marketing, event management and production

65. Marina Gate Launch
Select Group
Our Scope of Work:
Design, marketing, event management and production

66. Shukran
For further enquiries feel free to contact ua:
Plan b Group
info@planbadv.com
04 3390031