The first and second industrial revolution brought us tremendous financial wealth. Now we need to address the more difficult task of bequeathing a peaceful, sustainable future to next generations. Imagine catalyzing the next revolution through community and entrepreneurship in service of the whole - jump started with a gift.

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WE ARE THE ONES
TO CREATE THE FUTURE WE WANT
June 2012
Steven Lovink

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The first and second industrial
revolution brought us tremendous
financial wealth.
Now we need to address the more
difficult task of bequeathing a
peaceful, sustainable future to next
generations.
Imagine catalyzing the next
revolution through community and
entrepreneurship in service of the
whole – jump started with a gift

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Presentation outline
① Our Future?
② True Value,True Costs,
True Profits
③ Founding Family of the
New World
④ Whole System
Entrepreneurship
⑤ New World Seed Fund
⑥ Imagining the Future

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1. Our Future?
We are the ONES to create it!

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Our Interconnected Universe
A Symphony Teaming with Life
n ….an orchestra playing in service of the whole and all that is
Interconnected,
integrated parts, visible
and invisible
The
Whole
of Life

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Yet, Humans
…are playing out of tune, for example

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Our Gift of Life…..
An Interconnected World Wide Web
n Rio + 20 themes

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A Bankrupt Human Enterprise?
Timely action is essential
“ Let’s analyze this world from a
human enterprise point of view:
Our growing population tries to
secure its well-being from
natural capital, through means
that have become evermore
complex and global.
By many measures of current
progress, this enterprise could
face bankruptcy soon, well
before 2050.”

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One Planet not Enough?
Now Serving 7+ Billion People
n Footprint Action Calculator

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Vision 2050
Serving 9 billion people
Critical levers Vision 2050
People’s Values One World - People &
Planet
Human Development Basic Needs of all are
met
Eonomy True value, true costs,
true profits
Agriculture Enough foods & biofuels
Forests Recovery & regeneration
Energy & Power Secure & sufficient low
carbon energy
Buildings Close to zero net energy
buildings
Mobility Safe & low carbon
mobility
Materials Not a particle of waste
n Green Growth Policy
Accelerator

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Global Bifurcation
2012: Moment of Truth?
“We have reached a watershed
in our societal evolution.The
sciences of systems tell us that
when complex open systems—
such as living organisms, and
also ecologies and societies of
organisms—approach a
condition of critical instability,
they face a moment of truth: they
either transform, or break down.
Humankind is approaching that
moment of truth”
GLOBAL
BIFURCATION:
THE 2012
DECISION
WINDOW
by Ervin Lazlo

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Our Future?
We are the ONES
Source: Barbara Marx Hubbard
n It is up to us!

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Guess who will lead the revolution
.. for a peaceful, sustainable way of life?

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2.True Value,True Costs,True Profits
Toward the Integration of Money, Love, and Life

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Money and Debt
Game over soon?
Natural
Social
EconomicCultural
Spiritual
Unbalanced Capital
Formation
Our money economy
expands while depleting
other forms of capital. Unless
money is invested to promote
balanced capital formation,
systemic breakdown seems
inevitable.

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Can we Fix the Money System?
Yes, if we really want to
n Money’s mystery has been
unraveled by leading thinkers
n The truth is out –we now
know why and how our money
system separates us from
peace and sustainability
n There is urgency and hope –
as our money system was
designed by people, it can
also be redesigned by people
to serve the greater purpose
and meaning of humankind.
Watch The Money Fix on Ethical
Markets Media TV

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Facing the God of Money
What is our Intention?
n Peace will only have a chance if
loving care becomes current and
currency of all our monetary
transactions.
n Money has transformative powers
– its purpose and meaning can
build or destroy depending on
humanity’s collective intention.
n Community & Entrepreneurship
holds the key to experimenting
with new business and financial
models that serve the Whole and
restore the gift of life.

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The Way Forward?
Integration of Money, Love & Life as ONE
n Catalyzing balanced capital formation
Natural
Social
EconomicCultural
Spiritual

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Design a Money System
serving the Whole of Life
n Jumpstart it with your Gift!
Gifts – small, large,
financial or in kind
The
Whole
of Life

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Gifts, Loans, and Equity
Ways of Being and Relating
n Gifts build a relationship of
mutual gratitude, partnership,
and appreciation; gifts build
equity not debt and do not
require control.
n Loans create a relationship of
dependency on credit and
debt; loans reduce equity and
promotes separateness via
interest and control.
n Equity enables financial
partnership based on shared
risks, rewards, and control

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Why give, what gives?
The Spirit of Giving Matters
”For it is in giving that we receive.”
― St. Francis of Assisi “Money is like manure; it’s not
worth a thing unless it’s spread around encouraging young
things to grow.” ― Thornton Wilder "All you have shall
some day be given; therefore give now, that the season of
giving may be yours and not your inheritors.”
― Khalil Gibran “If everything we have received in our lives
(including our lives themselves) are gifts, then our natural
state is one of gratitude, and our natural state includes a
desire to be generous.”― Charles Eisenstein

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2. Founding Family of the New World
Transforming Self and Society with a Gift

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We are the ONES
Meet the Founding Family
n Who are the ONES?
n You, me, and all other global
citizens, irrespective of creed,
race, culture, economic status,
or nationality who know deep
down it is time to build a New
World.
n Together we have the
collective intelligence,
wisdom, and financial
resources to take on
humanity’s most daunting
challenges and create the
flourishing world our hearts
know is possible.

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Become the change
Transform the world
1 person inspiring 10
102 = 100
103 = 1,000
104 = 10,000
105 = 100,000
106 = 1,000,000
107 = 10,000,000
108 = 100,000,000
109 = 1,000,000,000
1010= 10 billion
If one person inspires 10
family members, colleagues,
and/or friends to adopt a
transformative idea, and each
is inspired to inspire 10 others
to do the same, it only takes 10
iterations to reach the world
population with that idea.
Reaching as little as 10% of a
population may tip the scales
of humanity’s destiny and
forever change the world.
Your Power of One …starts from within

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Crowd-funding the Whole
Our Emerging Future?
n What is Crowd Funding?
n Crowd funding involves an
open call, essentially thorough
the internet for the provision
of financial resources, whether
in the form of a donation or in
exchange for some form of
reward and/or voting rights in
order to support initiatives for
specific purposes.
n Nonprofits more likely to be
successful than other
organizations (because of
reduced focus on profits)

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Let’s Connect some Dots…
Concepts and Terms
n Gift
A gift or a present is the transfer of something without the
expectation of receiving something in return. Although gift-giving
might involve an expectation of reciprocity, a gift is meant to be free.
n Founding Family of the NewWorld
A movement of global citizens, donors, and sponsors making gifts
from their hearts, small or large, according to ability, to provide a
personal and collective impulse to whole system entrepreneurship
for a peaceful world that is economically viable, ecologically
flourishing, naturally sustainable, wholly fulfilling, and truly just.
n Whole System Entrepreneur
An individual who has prepared him/herself to dedicate spirit,
creativity, and drive to build an entrepreneurial venture providing
products and/or services that support the whole of life.

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…to restore the Gift of Life
Concepts and Terms (cont.)
n Entrepreneurship in Service of the Whole
Any and all activities seeking to meet the needs of the present
generation without compromising the ability of future generations to
meet their own needs by creating organizations as living systems in
alignment with nature so all life will flourish forever; and, by
generating Profits4Life™ – the Quintuple Bottom Line.
n Profits4Life™
Flows of positive natural, social, economic, cultural, and spiritual
capital generated by entrepreneurship in service of the Whole
n Life Insurance for the Globe
A pool of Co-creative Community Capital created by Founding
Family Gifts and Profits4Life to support ever more entrepreneurship
in service of the Whole and designed to bequeath a growing
inheritance to future generations.

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Creating the New World
Starts with an exchange of Gifts
Founding Family
of New World
From Gifts
Crowd Fund
Network
Investment
Flows
Whole
System
Enterprises
Profits4LifeTM

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Gifts
……generating Profits4LifeTM
Whole System
Enterprises
From Gifts
Co-creative
Capital Growth
Investment
Flows
Whole
System
Enterprises
Profits4LifeTM

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Natural
Social
EconomicCultural
Spiritual
Profits4LifeTM offer
A Quintuple Bottom Line
The Integration of Money – Love – Life as ONE
Co-creative Community Capital

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Gifts from
Founding
Family of New
World
Investment
Flows to
Whole System
Enterprises
Profits4LifeTM to
Entrepreneurs and
Society
Co-creative
Community
Capital
Growth
Increased
Investment
flows to
Whole System
Enterprises
Life Insurance
for the Globe
Profits4LifeTM provide
Life Insurance for the Globe

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3.Whole System Entrepreneurship
The Imperative of a New Business and Financing Model

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Imagine
A Story of Transformation
n Up to 80 percent of financial
income provided by
entrepreneurial activities
regenerate the planet and its
people with Profits4LifeTM
n 20 percent or more of financial
income generated by
entrepreneurial activities
stimulate a growing vanguard of
whole system entrepreneurs
n 100 percent of all
entrepreneurial activities
jumpstarted by the Founding
Family catalyze community and
entrepreneurship in service of
the whole

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Building a New World
Starts with entrepreneurs
n The drive and creativity of
entrepreneurs has always
provided society with
technological and social
innovations that advanced
humanity by leaps and
bounds.
n Invariably they went to family
and friends for initial moral
and financial support.
n But business as usual offers no
foundation for a whole new
world – we need a better
business and financial model

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Business as Unusual
Dare to Care and Share
n To Co-creative Business Model
n Founding family members
provide crowd funding for new
world ventures and initiatives
n Enables Profits4LifeTM and co-
creative capital accumulation
for the benefit of current and
future generations
n Increases whole system
resiliency by increasing natural,
social, economic, cultural, and
spiritual capital
n Financial rewards flow to
entrepreneurs (20%+) and next
generations of whole system
entrepreneurs (up to 80%) via a
series New World Seed Funds
n From Business as Usual
n Private sector investors and
shareholders provide financing
for new enterprises
n Enables economic capital
accumulation for the investors
and shareholders but often at
the expense of natural, social,
cultural, and spiritual capital
n Increases long term
environmental, social, and
economic insecurity with
potentially disastrous effects
n Financial rewards flow to
entrepreneurs and individual or
institutional shareholders

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I AM the Future
Whole System Enterprise example
a Whole System Enterprise
I AM
the
Future
Partner
1
Partner
2
Partner
3
Parts come together to form

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Success rewards
The Entrepreneurial Team
Profits4LifeTM Flow to
Profits4LifeTM
Agreement
Partner
1
Partner
2
Partner
3
Whole System
Entrepreneurs

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….and enables the Emergence
of ever more whole system enterprises
Profits4Life Flow to
Profits4LifeTM
Agreement
Local
Regional
Global
Whole System Enterprises

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Transforming Self & Society
….as entrepreneurs adopt the model
Profits4LifeTM
Quintuple Bottom Line
Profits4LifeTM
Agreement
Local
Regional
Global
Whole System
Enterprises

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Profits4LifeTM
Co-creative Business Model
New World
Seed Funds
Whole
System
Enterprises
LOCAL – NATIONAL – GLOBAL COMMUNITY REINVESTMENT POOL
ENTREPRENEURIAL TEAM
WHOLE SYSTEM ENTERPRISE 1-n

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Flexibility is Key
Whole System Enterprise Ratings
Heart Rating Profits4LifeTM Key
% Entrepreneur % Community Capital
20 80
40 60
60 40
80 20
100 0
Heart-centered competitive collaboration

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New World Seed Fund
Crowd Funding for People by People

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New World Seed Fund I
Mission,Vision,Values
n Mission – Find, crowd fund, and
jump start whole system
entrepreneurs to regenerate the
planet and its people with
Profits4LifeTM
n Vision – an entrepreneurial
collaborative ecosystem crowd
funded and sourced by the
Founding Family of the New
World
n Values– Advance a peaceful
world that is economically
viable, ecologically flourishing,
naturally sustainable, wholly
fulfilling, and truly just.
Strategic Focus
① Equity for Transformation
of Self & Society
② Equity for Whole System
Entrepreneurs

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Portfolio I
Equity for Transformation of Self & Society
n Capacity Building, Education & Training
Growing the
Founding
Family
New World
Innovation
Contest
New World
Dialogues
Propose an
Initiative

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Portfolio II
Equity for Whole System Entrepreneurs
n Enterprise Development
Creating
the New
World
I AM the
Future
Operation
2025
Propose an
Initiative

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A Collaborative Ecosystem
Regenerating our Planet and its People
Creating
the New
World
I AM the
Future
Operation
2025
Propose
an
Initiative
Growing
the
Founding
Family
New
World
Innovatio
n Contest
New
World
Dialogues
Propose
an
Initiative
+
Natural
Social
EconomicCultural
Spiritual
Profits4Life
The Quintuple Bottom Line
The Integration of Money – Love – Life as ONE

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Entrepreneurs receive
Comprehensive family support

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Offering start-up services
to whole system entrepreneurs
n Venture Development
Services
n Strategic Advise
n Business Development
n Legal and Financial
Structuring
n Fiscal Sponsoring
n Peer to Peer Coaching
n Focus 80% of your time on
your initiative
n Be on call to help your peers
20% of your time
n Access peer coaching support
and expertise from the
network anytime
n Time banking
n Crowd-sourced Equity
n Prepare your Pitch to the
Founding Family using our
guidelines
n Share your dream
n Mobilize the funds
n Share progress, build trust

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Profits4Life Agreement
In service of the Whole
n Key provisions
n Venture’s mission in service
of the Whole
n Financial, peer-to-peer, and
venture development
services provided
n Local founding family
financing requirements
n 80/20 Profits4Life sharing
agreement
n Ethical code of conduct,
principles, and guidelines

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For-profit or Non-profit?
Everyone can Serve the Whole
n Any Existing or New
Organization
n Non-profit
n For-profit
n Cooperative
n L3C
n Social Benefit Corporation
n Key is that initiative operates
in service of the Whole and
seeks to generate
Profits4LifeTM

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Venture Screening Criteria
Do you have what it takes?
5. Po1 venture team starts review process
4. Submit your proposal using our Submission
Guidelines
3. Self test & score strategic fit online
2. Is your proposed initiative truly in service
of the Whole?
1. Are you really ready to be a Whole System
Entrepreneur?

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Venture Selection Process
Employing wisdom of the crowd
5. Selected proposal presented to founding
family for crowd funding
4. International board reviews
recommendations and makes final selection
3.Venture team makes recommendations to
international board
2. Scheduling of Interviews and performance
of background checks
1. Reviews, rating, and shortlisting of best
proposals

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Enabling Whole System Transformation
Concrete Policy Options and Initiatives

54. +
We know what can be done!
Some Concrete Policy Options
n Enabling Conditions
n Establish Sound Regulatory
Frameworks
n Prioritize and Promote
Government Investment and
Spending
n Limit Government Spending
in Areas that Deplete Natural
Capital
n Incentivize a Green Economy
with Taxes and Market-based
Instruments
n Invest in Capacity Building,
Training & Education
n Strengthen International
Governance

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Unleash
Whole System Enterprise Development
n Use Smart Policies and
Incentives
n Individual and corporate
income tax holiday until
2025 for income from whole
system enterprises
n Investment Tax Credits for
whole system enterprises
n Federal Matching Grants for
Crowd funded whole system
enterprises
n Zero capital gains tax for
whole system enterprises
until 2025

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Whole System Transformation
The Next Constitutional Amendment?
Congress shall have the power
and responsibility to ensure
all economic activity is designed
to be life-sustaining, meets the
needs of the present generation
without compromising the ability
of future generations to meet
their own needs; enables people
and organizations as living
systems in alignment with nature
so all life will flourish forever,
and stimulates growth of
economic, natural, social,
cultural, and spiritual capital in
service of the whole community
of life.