Winning the game with WordPress hosting solutions powered by Plesk Onyx
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Invest less than one hour of your precious time to learn about the business potential of both managed and unmanaged WordPress hosting solutions targeted at Web Professionals and Digital Agencies. There is more than one good reason why you should care about WordPress, the fastest growing CMS in the entire world.
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Winning the game with WordPress hosting solutions powered by Plesk Onyx
- 1. Winning with 0 Why you should care about WordPress and its users
- 3. Key Messages Plesk is the leading WebOps platform to run, automate and grow applications, websites and hosting businesses. BUILD RUN SECURE By providing a ready- to-code environment in an intuitive interface for web professionals, Plesk helps developers and designers to focus on their core function: developing web applications and web sites for SMBs that scale in the cloud. Plesk let its users focus on the business, not on infrastructure management. Plesk saves tremendous time by automating all server related tasks and components to run and scale web applications and websites. By our own research among web professionals, 9 of 10 web application developers only realize the need of securing an application when it’s too late. Plesk secures applications and websites automatically. 2 We are Plesk!
- 4. What’s new Before...... Plesk Onyx Heavy core with lots of built-in features and functionalities Lightweight core Features available as extensions
- 5. More than just a control panel! From a generic control panel To integrated solutions Security WordPress Social Media AntiSpam MultiServer Docker
- 6. Talking WordPress - did you know that... 5 75m Plesk Confidential 50%27%
- 7. Talking Cloud challenges - did you know that... 6Plesk Confidential
- 8. Plesk positioning in the WordPress universe 7 Features, Restriction & Price Mass management & Flexibility Docker gitRuby Free SSL everywhere http2 50+ extensions CLI Automatic Updates 32 languages NGINX
- 9. Who are these WordPress users? Understand your customer!
- 11. The averageWordPress user 10Plesk Confidential
- 12. The top 3 challenges 11Plesk Confidential
- 13. Your business opportunity! Sell Managed Services! • Huge interest in managed services because • à they don’t know much about infrastructure and they don’t care either • à they need a consistent and agile infrastructure in order to run multiple instances of websites and applications in both test and production environments • à they spend too much valuable time on configuration/infrastructure management tasks (i.e. updates,patches) and security • à they have to deal with too many manual tasks overall • Web Pros often provide additional services on top of website design such as customer website management and administration • à a good upsell opportunity to generate more profit • They search often for complementary add-ons,like extra security,SEO,SEM tools, etc. 12
- 14. Buying behaviour How do I sell ? • Web pros are price sensitive but happily pay a premium for services that resolve most common pain points • Prefer to buy fully fledged solutions (bundles!)rather than a generic IaaS offerings (product configurators) • Simplicity is key!WYSIWYG is important to convert a sale • Word of mouth is more important to drive a buying decision than any kind of advertising • Search for vendor recommendations in blogs within theWP community 13
- 15. Extensions
- 17. Sources: Extension price list Extension Price List Includes: - Plesk Feature Packs - 3rd party Extensions - Prices for Retail / Partner - Categories / Features / Descriptions
- 19. Key Messags 18 Get automatic updates to all your WordPress installations from one central point. WordPress Management#1
- 20. Key Messags 19 Apply changes to all WordPress installations with a single click. Theme & Plug-in Management #2
- 21. Key Messags 20 Harden all of your WordPress installations using the security scanner interface. One-click Hardening#3
- 22. Key Messags 21 Scan all of your WordPress instances and secure them with just a few clicks. Optimized Security#4
- 23. TOOLKIT 2.0 (A revolutionary sneak peek)
- 24. Key Messags 23 Create aWordPress staging site for all your WordPress testingneeds. WordPress Staging & Cloning #5
- 25. Key Messags 24 Access easilyWP-CLI (Command Line Interface) for proper automation. WordPress CLI Access#6
- 26. More cool extensions for WordPress users!
- 27. Key Messags 26 Manage multiple Plesk servers from a single place. Plesk Multi Server#7
- 28. Bundle it up! Create powerful bundles meeting your customer’s needs
- 29. Extensions – Bundle ideas Plesk & 3rd party extensions ◦ Create powerful bundles according to your customers needs ◦ Security: every website needs to be secure and available Plesk security bundle (idea) Retail Partner Plesk Security advisor free free CloudFlare CDN solution for maximum availability $ 18.90 $ 10.00 Datagrid reliability and vulnerability scanner $ 9.99 $ 7.49 Plesk Email Security Pack I (Dr.Web AV / Magicspam) $ 16.62 $ 12.00 Plesk Email Security Pack II (Kaspersky AV / Magicspam) $ 16.62 $ 12.00 KernelCare - Kernel security updates without reboot $ 3.95 $ 2.60
- 30. Extensions – Bundle ideas Plesk & 3rd party extensions ◦ Create powerful bundles according to your customers needs ◦ Marketing: make your customers websites successful Plesk marketing bundle (idea) Retail Partner starting from Soshlr – social media management solution $ 4.99 $ 3.99 (4 editions available)
- 31. Bundle it up – Managed Services 30Plesk Confidential Support • WordPress • Woo Commerce • Dedicated support manager • 24x7 Support Management • CDN • Performance • Scalability • Back-up & Recovery • Flexible deployment • Instrusion detection and prevention • Migration services • Launch readiness assessment WordPress training sessions or guided welcome tours
- 32. For high traffic sites with access to enhanced security features and shared view Features: All from “Power” - Unlimited Websites & Accounts plus: • Reseller Management • Plesk Multi Server ( 2 nodes) • System Limits (cgroups) • Datagrid Vulnerability & Reliability Scanner Pro • ApacheTomcat • Postgre SQL • MSSQL For larger sites that require better performance & security Features: All from “Starter” - Manage up to 30 Websites, plus: • Atomicorp • MagicSpam • Kaspersky AV (all mailboxes) • KernelCare • CloudFlare • eCommerce add-on (WooCommerce) For Newbies Features: Manage up to 30 websites • Plesk WordPressToolKit • Ready to code environment • Infrastructure & server security • Automatic Plesk Updates • Docker Manager & Remote Support, Git Manager • DNSSEC, NobeJS Support • Kaspersky AV (5 mailboxes) • Firewall Protection RRP EUR 12/mth RRP EUR 50/mth RRP EUR 90/mth Bundle #1- Starter Power Pack Bundle #2 - Power Bundle #3 – Professional Hosting & Developer PackSecurity & Performance Unmanaged WordPress Hosting example Pricing & Plans (Example VPS)
- 33. For high traffic sites with access to enhanced security features and shared view Features: All from “Power” – Unlimited Websites & Accounts plus: • Dedicated Support Manager • Reseller Management • Hourly backups • Plesk Multi Server ( 10 nodes) • ExpertWP support • WooCommerce support • Soshlr social media management For larger sites that require better performance & security Features: All from “Starter” - Manage up to 30 Websites,plus: • Daily / Weekly backups • Migration Service • Scalability Management • Top High Security Management • Speed optimization via caching and CDN networks (CloudFlare) • MagicSpam For Newbie Features: Manage up to 30 websites • Plesk WordPressToolKit • Ready to code environment • Infrastructure & server security • Automatic Plesk Updates • Docker Manager & Remote Support, Git Manager • DNSSEC, NobeJS Support • Kaspersky AV • Firewall Protection RRP EUR 29/mth RRP EUR 99/mth RRP EUR 249/mth Bundle #1- Starter Power Pack Bundle #2 - Power Bundle #3 – Professional Hosting & Developer PackSecurity & Performance Managed WordPress Hosting example Pricing & Plans (Example VPS)
- 34. The ideal look and feel A few tips how to accelerate sales conversion
- 35. An ideal landing page 34 Starter Ideal for freelancers managing up to 30 sites Core Features: - WordPress Toolkit - Extra security - Outbound anti-spam control Additional Features: - 24x7 Support - 99.99% uptime guarantee - Weekly back-up Hardware specs SSD/Bandwidth/RAM/CPUs Price / Buy Pro Ideal for a small team of web pros or small agencies managing up to 30 sites Price / Buy Ultimate Ideal for larger digital agencies managing unlimites sites Price / Buy Select resonating imagery, avoid hardware pictures! Sliders are considered sales inhibitors. Highlight a specific bundle and update the offer every 4-6 weeks. Promote via social media List your key differentiators here – why should I buy WordPress hosting from you? Support is important but what else do you have on offer? Core Features: - WordPress Toolkit - Rock solid server-to-site-security - Outbound anti-spam control - Managed Server updates Additional Features: - 24x7 Support - 99.99% uptime guarantee - Daily back-up Hardware specs SSD/Bandwidth/RAM/CPUs Core Features: - Reseller management - WordPress Toolkit - Rock solid server-to-site-security - Outbound anti-spam control - Managed Server updates Additional Features: - 24x7 Support - 99.99% uptime guarantee - Hourly back-up Hardware specs SSD/Bandwidth/RAM/CPUs What customer say about you and your services (testimonials, facts and figures) Anything else your customers need to know (service, support, data centre, commitment, etc. • Consider to play with prominent logos and give each bundle a compelling plan name • Describe the ideal customer per offer • Use colour schemes and stay consistent • Focus on the pain points and speak the web professional’s language ü Rock-solid server-to-site security ü Integrated WordPressToolkit allows mass management of multiple WP instances on a single server ü Harden-up multiple sites with one click ü Free SSL by Let’s Encrypt ü Self-repair functionality ü Built-in back-up functionality • Hardware comes last!
- 36. Checkout – WYSIWYG !!! 35 http://www.netsonic.net/wordpress-hosting.php
- 38. T h a n k y o u v e r y m u c h ! Felix Hentzen – fhentzen@plesk.com Patricia Hillebrand – phillebrand@plesk.com facebook.com/Plesk @PleskOfficial linkedin.com/company/plesk
- 39. BACKUP
- 40. With Plesk, Service Providers can deliver many levels of services that step developers up from shared hosting, and provide a toolkit to improve secure and managed Wordpress hosting to make it more profitable. Source: W3Techs, Technology Market Report, WordPress, June 2016 “WordPress is used by 27% of all the websites, that is a content management system market share of 60%.”55.6% of the websites monitored byW3Techs don’t use any content management system. 39 Talking CMS usage…
- 41. Core Themes
- 42. Plesk Editions stay the same with Plesk Onyx! Editions - Web App Edition is removed as focus shifted to Web Pro Edition to target Web Professionals and Developers - An automatic and smooth upgrade from Plesk 12.x to Onyx is available
- 44. Architecture