The mobile industry is evolving. Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing. So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!

1. Mobile
Marketing
Statistics, Trends
& Insights

2. The mobile industry is

3. The mobile industry is
EVOLVING

4. Marketers are realizing
that the recent explosion
of mobile is

5. Marketers are realizing
that the recent explosion
of mobile is
NOT

6. Marketers are realizing
that the recent explosion
of mobile is
NOTjust a trend

7. That’s why we wanted to
share these aboutstats

8. That’s why we wanted to
share these aboutstats
Mobile Industry
The

9. That’s why we wanted to
share these aboutstats
Mobile Usage

10. That’s why we wanted to
share these aboutstats
Mobile Advertising

11. That’s why we wanted to
share these aboutstats
Mobile Commerce

12. That’s why we wanted to
share these aboutstats
Mobile Search

13. That’s why we wanted to
share these aboutstats
Mobile Hospitality

14. That’s why we wanted to
share these aboutstats
Mobile Web

15. That’s why we wanted to
share these aboutstats
Mobile Apps

16. That’s why we wanted to
share these aboutstats
Mobile Social Media

17. That’s why we wanted to
share these about
and
stats
Mobile Email,

18. to show you the effect that
mobile

19. to show you the effect that
mobile
is having on modern
marketing

20. So we wanted to share these…

21. Mobile Marketing
Statistics, Trends, & Insights
So we wanted to share these…

22. The Mobile Industry
01
SECTION

23. 91%of adults have their mobile
phone within arms reach
24/7

24. 81%U.S. cell users will
have smartphones by
2015

25. 271 Million
Adults in the U.S. own at
least one mobile device

26. The global mobile market will grow from
in 2010 to in 2016
$3.4 Billion $22 Billion

27. 75%
Apple and
of the
smartphone
Android
represent
more than
market

28. QR code scans
increased
300%
In 2011,

29. Mobile Usage
02
SECTION

30. use a mobile device
while watching TV
86%
of mobile internet users

31. OVERTAKE
desktop internet usage
2014,
mobile internet usage will
By

32. mobile media
than newspapers and magazines
COMBINED
Adults spend more time on

33. Mobile Advertising
03
SECTION

34. $22 Billion
more than
2012
was spent on
In
mobile
advertising

35. for mobile, only
2012,
of marketers ran campaigns
In
exclusively
11%did in 2011
52%

36. 52%
of smartphone
users prefer
receiving offers
on their
mobile device

37. 30%
of marketers are using
mobile
coupons

38. Mobile Search
04
SECTION

39. 52%of all
are
done
from a
mobile
device
local searches

40. purchase
mobile phone
9 of 10
searches
result in a
visit
or

41. 95%
of mobile users
use their
local search
devices for

42. 3 of 5
searches are conducted
on a
mobile
device

43. 52%
Mobile to win
of
online retail sales
this year

44. Mobile Hospitality
05
SECTION

45. 17%of travelers
mobile app
research their
trip on a
or website

46. 12%
of smartphone
users have
related
downloaded
an app
to travel

47. explore
travelers use
3 in 4
their mobile device to
destination
their

48. purchase
of travel or restaurant
50%
mobile queries
result in a

49. App Store
of apps in Apple’s
5%
are categorized for
travel

50. Mobile Commerce
06
SECTION

51. mobile devices
of adults use
52%
while in store
to get help with
purchasing decisions

52. mobile device
use their
75%
for
shopping

53. 1 in 5scan product
barcodes
1 in 8compare prices
in store

54. of instances where
39%
a consumer walks
out of a store
without buying were
influenced by
smartphones

55. of U.S. retailers
19%
have an
M-Commerce
Only
App

56. Mobile Web
07
SECTION

57. 99%
use their
mobile browser
once a day
at least

58. will NOT return to
a mobile site
46%of consumers
that is not
working
properly

59. 39%of
website
to make their
mobile ready
businesses
DO NOTHING

60. as quickly
expect web
71%
pages to load
faster
or
than on
a desktop

61. 18%
Of all web
traffic in
the U.S. is
mobile
30%that number skyrockets to
in Africa
25%
in Asia

62. 74%
of consumers will
wait only 5 seconds
for a web page to
load on their mobile
device before
abandoning the site

63. Mobile Apps
08
SECTION

64. 300 thousand
apps have been developed
50 billion
apps have been downloaded

65. 82%
of mobile media time
is from apps &
18%
is from
mobile browsers

66. mobile app
of marketers are
40%
planning for
developing a
in the next year

67. of business apps use
73%
like product research
pre-buying features
price comparisons,
inventory checks,
and customer reviews,
opposed to strictly purchasing

68. of marketers
35%
are working with
mobile apps

69. Mobile Social Media
09
SECTION

70. 200 Million
are seen on
YouTube videos
mobile devices
everyday

71. 30%
of all time
spent on
mobile devices
is using social
media

72. of mobile internet access
is for
social activities
91%

73. 30%
of Facebook users
access from their
mobile app
50%of tweets come
from the Twitter
mobile app
Over
Over

74. 13%of marketers
are using
location-based
services
Only

75. Mobile Email
10
SECTION

76. 6 months, mobile email
In
opens increased
34%while webmail
and PC opens
decreased by
11% & 9.5%
respectively

77. email
of mobile users
from their
74%
check their
smartphone
everyday

78. 1 hour,If all U.S. internet time
was condensed into
would be spent
on email
25 minutes

79. There has been a 73%
increase
in emails opened from iPads

80. 58%
email marketers
Despite the growth
NOT
of
are
designing for it
of mobile email

81. Now you see why
mobile
is increasingly becoming a

82. Now you see why
mobile
necessity
is increasingly becoming a
in every business’s

83. Now you see why
mobile
necessity
is increasingly becoming a
in every business’s
marketing
strategy

84. find,
so you can begin to

85. find,
convert,
so you can begin to

86. find,
convert, and
keep
so you can begin to

87. find,
convert, and
keep
mobile customers
so you can begin to

88. Thank you!

89. Engage
Customers
Build
Loyalty
Social &
Mobile
Content
Anywhere
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