My presentation from Babel Talk on April 28, 2016 in GRID. Busting Facebook Myths.

1. Facebook Myths
Peter Podolinský, ROI Hunter

2. Myth 1
Facebook is not a performance channel

3. Conversion Attribution – Prospecting
Source: ROI Hunter internal data

4. Conversion Attribution – Transactions
Source: ROI Hunter internal data

5. Conversion Attribution - Revenues
Source: ROI Hunter internal data

6. Myth 2
Facebook advertising is for free
Source: http://investor.fb.com/

7. Myth 3
Facebook fans influence
business results
Source: ROI Hunter internal data

8. Myth 4
Tab apps influence business results

9. Myth 5
Mobile ads don’t influence performance
Source: ROI Hunter internal data

10. Myth 6
Young people are leaving Facebook

11. Summary – 6 Facebook myths busted today
• Myth 1: Facebook is not a performance channel
• Myth 2: Facebook advertising is for free
• Myth 3: Facebook fans influence business results
• Myth 4: Tab apps influence business results
• Myth 5: Mobile ads don’t influence performance
• Myth 6: Young people are leaving Facebook