Facebook - The Path to Growth - Babelcamp 2014
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How Facebook helps businesses grow. See slides from my Babelcamp 2014 presentation.
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Facebook - The Path to Growth - Babelcamp 2014
- 1. Facebook – the path to growth Babelcamp 2014 September 6, 2014
- 2. Peter Podolinsky, Client Partner Czech / Slovak
- 7. Marketplace Social Network Inspiration / Discovery $ 10 M GMV per month 700 k transactions per month ~1hr spent per day per DAU 1.5m MAU / 600k DAU discovery photo feed 150 k listings per day
- 8. Vinted History first engineer hired, 7 FTEs 5m visits Angel invest. 1m visits DE becomes market #1 LT: website of the year award 100 FTEs app-first product 25 FTEs / 10m visits 2008-09 2009-03 2009-09 2010-03 2010-09 2011-03 2011-09 2012-03 2012-09 2013-03 2013-09 2014-03
- 9. Vinted is looking for: - scalability - super precise targeting - extra accurate tracking
- 10. KPIs: sellers & buyers Platform: Mobile
- 11. Vinted have already tried:
- 12. Vinted went for Facebook Why?
- 13. Scalability / Targeting / Tracking Targeting: Precise Interests Targeting: Device & O S Tracking: SDK Youth are on Facebook Targeting: Lookalike s Targeting: CA from Mobile Apps
- 15. Meet Como A cloud-based DIY platform for the instant creation of custom mobile apps for all leading mobile devices – no coding, no fuss.
- 16. Fast facts publishers users user interactions apps generated daily Como founded 1,000,000 22 million 1.8 billion 4500 2010
- 17. It’s all about business Business Restaurants Music Bloggers Photography Education
- 18. Success story `
- 19. Business model
- 20. Ad spend - Q1 2014 google search google GDN FB Gmail Bing Adroll Outbrain Google Search 15% Gmail 9% FB 73%
- 21. Start here, grow everywhere
- 22. Go mobile
- 23. Track performance across devices
- 24. Implement tracking pixels Custom Audiences from your Website Custom Audiences from your Mobile App * *
- 25. Connect with customers By remarketing to website and mobile app visitors Your website or mobile app Exit Ads served in News Feed Drive back to your website or mobile app How to get started: 1. Implement the Facebook pixel or SDK on all pages 2. Set audience rules to build Custom Audiences from your website or mobile app Custom Audiences from your website or mobile app