Facebook Changes Shake Things Up With Graph Search and Marketing Tools
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Facebook is making changes to how user data is used and presented. The new Graph Search feature allows any user to search for and access information about other users, regardless of whether they are friends. This includes data on interests, locations, friends, and activities that Facebook has collected over time. Facebook is positioning itself as an ultimate marketing tool by allowing targeted searches of user data for purposes like finding employees, customers, or stalking others. The company is also redesigning the Newsfeed and Timeline interfaces to display more visual content and allow customized sorting of information to encourage users to spend more time on the site.
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Facebook Changes Shake Things Up With Graph Search and Marketing Tools
- 1. Facebook Changes Shaking Things Up http://polkadotimpressions.com
- 2. Graph Search “Facebook has been collecting data on us for years. With 1.6 billion people logging in every month and more than 600 million users connecting to Facebook daily, Facebook knows where we go, what we eat, who we’re friends with and what we like. Now, with Graph Search, that information is available to ANY user, whether they’re a Facebook friend or not.” –Joe Stubblebine, Beyond.com http://polkadotimpressions.com
- 3. Pages Liked By My Friends http://polkadotimpressions.com
- 5. Facebook becomes the “Ultimate” Marketing Tool! Just some of the Search Categories: People who work at… People who eat at… People who concentrate in… (Interests) People who visit… People who live… Restaurants – Photos – Games – Music – Location… Want to network a bit? Search Friends of Friends! Want to steal away talent? Find People by Interests, then Employer Want to Stalk Someone? Search by Gender, Marital Status, etc. You do NOT have to be a Friend or Subscriber first – Clean-up CHECKLIST http://polkadotimpressions.com
- 6. 20% Rule Facebook’s Policy: Ads and Sponsored Stories in Newsfeed may NOT include images with more than 20% Text. Cover Photos are included in this! Imagine/Overlay a 5x5 Grid on Ad images or Cover Photos http://polkadotimpressions.com
- 8. Newsfeed / Timeline Redesign More Visuals – Personalized Newspaper – Multiple Feeds Users will be able to sort their Feeds by Likes, Books, Music, Movies, TV, Photos, etc. The goal is to get Facebook users to like what they see even more so that they spend MORE time on Facebook – thus making Advertisers happy! http://polkadotimpressions.com
- 10. Social Media Marketing & Management http://polkadotimpressions.com Camille Rodriquez Social Media Impressionist 281-762-1120