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MARKETING
AN INTRODUCTION TO
HELLO!I’M POOYAN VAHIDI
FIND ME @PVAHIDI
Marketing manager at AVATECH

WHAT IS MARKET?
DEMAND
SUPPLY
MARKET IS A PLACE THAT
MEET EACHOTHER
&
HOW MARKET
WORKS?
?
PRICEDEMAND
SUPPLY
QUANTITY
PRICE
DEMAND
DEMAND
SUPPLY
QUANTITY
PRICE
SUPPLY
DEMAND
SUPPLY
QUANTITY
PRICE
SUPPLYDEMAND
DEMAND
SUPPLY
QUANTITY
PROBLEM
PROBLEM SOLUTION
PROBLEM SOLUTION
DEMAND SUPPLY
PROBLEM SOLUTION
COST / BENEFITDEMAND SUPPLY
PROBLEM SOLUTION
COST / BENEFIT
You solve a problem for your CUSTOMERS so you need to
UNDERSTAND them first.
DEMAND SUPPLY
SO MARKETING STARTS FROM
UNDERSTANDING THE MARKET
& THE VALUE THAT YOU OFFER.
Business Model Canvas / Lean Canvas
Customer Persona / Customer Behavior / Customer Journey Map
Market Size
SWOT
MARKETING?
WHAT IS
MARKETING IS SHOWING
CUSTOMERS THAT
YOU HAVE, WHAT THEY WANT.
OR NOT TO
BLINK THE GIRL
IN DARKNESS
OK! LETS TALK BUSINESS!
HOW TO DO MARKETING?
PLAN
PURCHASE
MARKETING
EXECUTION
MARKETING
PERFORMANCE
MANAGMENT
THIS IS HOW WE EXPLAIN THE PLATFORM
ATTRACT
ATTRACTAFTER UNDESRTANDING YOUR CUSTOMER, YOU COULD
DESIGN A COPY AND VISUAL BASED ON HOW THEY ARE.
AND
OPEN THE CHANNELS FOR THEM.
GOALS
SET THE
FOR STRATEGY
DEFINE THE VALUE
CHANNELS
THE SOURCES THAT GENERATE YOUR
BUSINESS TRAFFIC.
SEO/SEM
CPC
EMAIL
SOCIAL MEDIA
EVENTS
DISPLAY
AFFILIATE
PRINTS
T.V
CONTENT
WORD OF MOUTH
E.T.C.
DEFINE THE
MESSAGE.
BASED ON WHAT’S YOUR VALUE;
AND WHAT’S YOUR CUSTOMERS NEED.
DESIGN THE
LANDING PAGE
& CALL TO ACTION
Why we need a landing page at all?
No UTM? Are you too rich??
ANALYSIS
THE RESULTS
ALL POTENTIAL
CUSTOMERS
USERS
CUSTOMER
FUNNELCONVERSION
RATE&
THANK YOUANY QUESTION?

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An Introduction to Marketing.