14. PROBLEM SOLUTION
COST / BENEFIT
You solve a problem for your CUSTOMERS so you need to
UNDERSTAND them first.
DEMAND SUPPLY
15. SO MARKETING STARTS FROM
UNDERSTANDING THE MARKET
& THE VALUE THAT YOU OFFER.
Business Model Canvas / Lean Canvas
Customer Persona / Customer Behavior / Customer Journey Map
Market Size
SWOT
24. CHANNELS
THE SOURCES THAT GENERATE YOUR
BUSINESS TRAFFIC.
SEO/SEM
CPC
EMAIL
SOCIAL MEDIA
EVENTS
DISPLAY
AFFILIATE
PRINTS
T.V
CONTENT
WORD OF MOUTH
E.T.C.