Learn how innovative retailers are using social media to engage with their fans in new ways. In this slideshare, we take a look at Kenneth Cole, Nine West, and Rebecca Minkoff and their individual efforts to go beyond simple social strategies and do innovative campaigns that empower their fans to become brand advocates. Postano is a social media aggregation and display platform. We work with brands to curate and display the very best fan content. www.Postano.com

1. Brought to you by

2. Why is social media important
for retail success?

4. The following brands did
social right.

5. #1

6. #1
To celebrate it’s 30th anniversary, Kenneth
Cole created a dynamic social hub with a
group of #30yrsbold hashtags to represent
the brand’s cultural and social boldness.

7. They aggregated social
content from Twitter,
Instagram, and Vine and
used it drive engagement
and encourage fans to
participate and share their
own brand experiences.

8. They sweetened the pot
with a hashtag sweepstakes
where fans could win a
$500 gift card as well as a
customized prize like a
street-style photoshoot or a
night out in NYC with a
special gallery tour.

9. #2

10. #2
Nine West displayed curated social content
from influencers to drive purchases in their
flagship store in NYC.

11. Nine West is a leader in affordable, chic fashion
offering must-have trends for the season. Their
flagship store, located at the historic Lexington
Avenue, NY, lures in hundreds of visitors everyday.
Nine West saw this particular store as the perfect
place to inspire their customers with real-time fan
posts and brand posts, inspiring them with outfit
ideas along with official promotional posts as part
of their retail display.

12. #3

13. #3
Rebecca Minkoff let her fans participate in
her runway show by displaying an
aggregated feed of her New York Fashion
Week hashtag as her runway’s backdrop.

14. In addition to livestreaming her fashion show at
Fashion Week last spring, designer Rebecca
Minkoff also display a live wall of tweets and social
content (powered by Postano Events) before her
runway show – allowing people in the audience to
connect with the online audience and vice versa.

15. Celebrate Fan Participation
Learn how to creatively use
social on your next
campaign at postano.com