Real World October 2014
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Real World October 2014
- 1. The Real World October 2014 08/10/2014
- 3. We Live in a Changing World Formats are converging OOH Connectivity is high There is increasing global mobility… New technologies are continually emerging Businesses and markets are converging or fragmenting People expect to do anything, anywhere Media is not only bought, but earned and owned Data is the new raw material
- 4. Platforms We are Posters Content Video Screens Laptops Tablets Networked Owned OOH (e.g. buildings or jet bridges) Duty Free / Retail Media & Assets Physical Experiences (sampling) Experiential Stands / Zones Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) re-defining Out-of-Home as an ecosystem
- 6. Seasonal Stats Did you know… Source: Bath Chronicle, 26 August 2014
- 7. On The Move Did you know… Source: TfL, Sept 2014 You can now use contactless payment cards to travel on Tube, tram, DLR Overground and most National Rail services in London, including buses.
- 8. Understanding The Connected Consumer
- 9. OCS Constantly consumer-centric Constantly consumer-centric
- 10. OCS in Numbers 6,827 Total sample in UK 6th Version 100,000+ Global respondents 30 Countries OCS is run in 2.5 Number of hours saved by the OCS macro per run 41 Number of OOH formats analysed within OCS %
- 11. OCS Did you know… Londoners are 56% more likely than average to look out for live updates & info when OOH
- 12. TouchPoints
- 13. TouchPoints Did you know… 17% of all adults visit the high street daily
- 14. Connected Commuter/ Youth JCDecaux
- 17. Business Traveller 2 JCDecaux
- 21. A pioneering new travel survey
- 22. Measuring audiences whilst OOH
- 23. Revolutionising the way we plan OOH
- 24. We Live in a Convergent World
- 25. Driven by technology… 30% The percentage of Google searches containing a location component Smartphones are critical shopping tools with 95% having researched a product or service on their device 85% The percentage of smartphone users who look for local information on their phone with 81% taking action a result 125 The number of NFC transactions in the UK every minute 654m The number of people who access Facebook at least once a day on a mobile device
- 26. And consumer expectation 313,141 The number of Facebook Places check-ins at the O2 Arena-the UK’s number one place to check-in 3 The number of internet connected devices UK consumers use on average 62% The percentage of UK smartphone penetration 1.5m The number of contactless bus fare payments made in London since December
- 27. Gateway to Mobile Content: NFC
- 29. Networked OOH: Public Utility
- 30. Owned OOH
- 31. Owned OOH
- 32. Experiential
- 33. Experiential
- 34. Influencing Digital Behaviour: Driving Search
- 35. Influencing Digital Behaviour: Driving Search Influencing Digital Behaviour: Driving Search: Social Media Social Media Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR "poster" OR "billboard" OR "OOH" OR "outdoor" 400 350 300 250 200 150 100 50 0 OOH Chart Title Popularity – Total Mentions on Twitter – 3,069 over period Mentions Date
- 36. Online Controlling The Physical World
- 37. Live Video
- 40. Index of tweets vs. the norm in proximity to posters in Nottingham New Planning Data
- 42. New Planning Data 270yd
- 44. Media Revenue Growth 1999-2014 Media Revenue 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f) Source: Aegis Media & WARC Media Internet Outdoor Cinema Radio TV Magazines Newspapers Year Annual total media spend in £m
- 45. 300 250 200 150 100 50 0 Q1 Q2 Q3 Q4 £m Quarter 2012 2013 2014 Media Revenue Q2 2014 OOH Revenue Total 2013 - £989.6m (2.0% YOY) Source: OMC Revenue for 2014 estimated at +3% -2.2% 6.4%
- 46. Top 10 Categories The top OOH spending categories: August 2014 Entertainment and leisure Telecoms Drink Finance Retail Cosmetics and personal care Travel and Transport Motors Government, social & political organisations Food £86.4m -14.2% £61.6m -26.7% £39.1m -4.0% £37.4m 0.5% £36.5m 30.1% £14.0m 23.8% £17.3m 3.7% £18.5m 64.3% £29.9m -20.7% £32.1m 17.4% Note: Data up to 31st August 2014
- 47. Who’s Spending? The top OOH spending advertisers: August 2014 £19.4m -27.5% £12.5m 85.3% £10.1m -1.3% £9.3m 19.4% £7.8m -9.5% £5.7m -59.5% £6.2m 209.0% £6.5m -28.5% £6.9m 21.0% £8.0m -5.3% Note: Data up to 31st August 2014
- 48. Spend Trends- Roadside Spend by OOH format: August 2014 6s Misc. Digital £7.3m -16.8% £40.8m 63.1% £165.6m 2.0% 48s £58.4m -17.1% 96s £20.5m -63.1% Specials £5.9m -55.3% Note: Data up to 31st August 2014
- 49. Spend Trends- Transport Spend by OOH format: August 2014 £54.4m 1.0% £30.6m -17.7% £30.5m -7.2% £34.4m 36.2% Note: Data up to 31st August 2014
- 50. Consolidated Market Place Others Est. Market share based on revenue 31% 23% 8% 17% 21%
- 51. Media where it matters About JCDecaux Key Areas For Investment Key Formats Roadside, rail, malls, supermarkets, airports and experiential Geography Proprietary Research Nationwide across environments in all the key cities across the UK Roadside: Continued investment in digital. Key new digital locations set to launch including The M4 Tower and The Holland Park Tower Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks Retail: M-Vision will expand to further premium malls as D6 network extends and digital investment at Tesco Airport: Digital and high impact media space will be unveiled for Heathrow Terminal 2 launch Experiential: Newly launched division JCDecaux Live is set to expand the multi-environment portfolio further Connected Commuter and Connected Youth ‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture. Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide and is market-leader in the UK jcdecaux.co.uk +
- 52. About Clear Channel Key Areas For Investment Roadside, supermarkets, shopping malls, digital portfolio, Pinnacle Nationwide Special builds, digital and interactivity: Storm- Storm is designed to revolutionise premium digital out-of- home. It launched with The Chiswick Towers and Cromwell Road Tower, The A40 Power Station and Coventry House at Piccadilly Circus. The portfolio will be further strengthened with the North London Towers Mobile platform- Clear Channel UK and Metro have announced a partnership that will bring free content to commuters at mobile-enabled bus shelters with interactive tags right across the UK Ngen Part of Clear Channel Communications Inc, the American-based global media and entertainment company, CCO was bought out by venture capitalists in 2008 and in 2013 posted revenues of $2.9bn worldwide. Built on the foundations of a national network of bus stop 6 sheets, the UK business has since expanded via an extensive portfolio of iconic, digital and mobile assets Key Formats Geography Proprietary Research + clearchannel.co.uk
- 53. About Exterion Outdoor Key Areas For Investment Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital work.shop.play and London Worker Planning Tool Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media. Key Formats Geography Proprietary Research + http://www.exterionmedia.co.uk/
- 54. Results are our culture About Primesight Key Areas For Investment Key Formats Roadside, cinema, Glasgow subway Geography National coverage with sites in all major cities across the UK and Glasgow Underground HD 48s, HD 96s, backlights, illuminations and illumination enhancement project via LED, digital 6 sheets, DEPs, ongoing audit of panels across the UK, recent improvements to key sites Primemobile, Primedesign, Hitwise, EPOS, Shopwyre, Geofencing Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK-based business which posted turnover of £50.1m in 2011 primesight.co.uk Proprietary Research +
- 55. About Ocean Outdoor Key Areas For Investment Large-format digital, iconic landmark and super-premium banner locations Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds and Glasgow Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality The Grid Ocean Labs Regional site expansion The Science Behind the Art of Outdoor A relative newcomer to the OOH scene, launched in 2005 Ocean Outdoor is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m Ocean Outdoor reported revenues of £23.4 million in 2012 Key Formats Geography Proprietary Research + oceanoutdoor.com
- 57. TfLKicks off Pitch for £500m London Bus Shelter Contract
- 58. Clear Channel Kicks off Digital Sites Expansion
- 59. Posterscope Support Helmand Return OOH Exhibition
- 60. Stella Artois is the Launch Partner on JCDecaux’s Motion@LiverpoolStreet
- 61. CC Launches its First Solar-Powered Advertising Bus Shelter in London
- 62. Exterion Expands into Partnerships with the Appointment of Dan Cresta as Director
- 63. AmscreenWorks with Age UK to supply 150 Shops with Digital Signage
- 64. BlowUP Launch New Site on Talgarth Road
- 65. BlowUP Dominates M4 Wealth Corridor with Iconic Large Format Outdoor Site
- 66. Havas’s Paul Frampton on the Impact of Programmatic Advertising on OOH
- 67. New Maxx Media Site in Portsmouth
- 68. OOH is a New Point-of-Sale for Online Retail Brands
- 69. Ocean Outdoor Presents Pulse Birmingham
- 70. Ocean’s Banner Portfolio Grows to New Heights
- 71. London Fashion Week goes Underground
- 72. Morley Aims to Boost Clear Channel by Exploiting OOH’s Digital Potential
- 73. Art of Outdoor Entries Up 61% Year on Year
- 74. OOH Follows TV as ‘Most Trustworthy’ Medium
- 75. Barclaycard Unveils Payment Wristband for TfL’s Contactless Roll-Out
- 76. Find Out More
- 77. Get in touch with us... Hyperspace portfolio
Editor's Notes
- OOH is one of the only forms of media that continues to see audiences grow year after year as we spend more time out of our homes and do different things with our time.
- This section examines how we can understand the connected consumer in greater depth. It encompasses industry and proprietary insight, media owner consumer panels and Route, OOH’s revolutionary audience measurement system.
- So for example OCS can allow us to understand consumer shopping habits… Londoners are 56% more likely than average to look out for live updates & info when OOH (OCS 6) OCS 6, 2014
- work.shop.play is an online research panel consisting of people aged 16+ who work, shop and play in the UK’s urban areas. It quickly provides up to date research and insight into the urban audience’s opinions, mindsets and behaviours, which can be used by Exterion Media to generate valuable audience insight and help shape clients products, services and communications. Weekly studies are run to generate behavioural, motivational and product usage insights about our audience. To ensure panel members are kept engaged and consistently feeling part of ‘The Urban Community’ – an interactive platform has been built, hosting a programme of rewards and benefits in order to incentivise participation. The panel is nationally representative with an up-weight to account for London audiences, and a total size of 10,000+ members. Vision Critical host the panel on behalf of Exterion Media. Work.shop.play now have an interactive dashboard available here: www.exterionmedia.co.uk/insight Insight for some individual categories is also available through brochures such as The Look Book and Urban Food. The Look Book gives ideas and inspiration around Fashion & Beauty from market trends to purchase journeys for specific fashion segmentations. Urban Food delves deep into city dwellers eating behaviours for all the main meals of breakfast, lunch and dinner to snacking mid-morning, mid-afternoon and in the evening.
- The research study, undertaken by Ipsos MediaCT and MGE Data, combines several elements: - The largest ever GPS travel survey with a fieldwork sample of 28,000 people, who each carried a GPS meter for nine days revealing how people move around as they live day-to-day. In total 19 billion GPS records were read to date and will increase by 3.3 billion every year. - A mapped network of all the pathways in the country (including tube stations, retail mall precincts, and all types of roads) to which traffic flows and audience numbers have been affixed – the Traffic Intensity Model (TIM). - Also from the TIM, the realistic opportunity to see (ROTS) has been calculated - Pioneering eye-tracking studies gauge the likelihood to see (LTS) factor of the various types of display. The research accounts for scale, orientation and distance. It also calibrates properties such as movement and illumination.
- Sources: Science Omega, 12th April 2013 http://www.thinkwithgoogle.com http://www.thinkwithgoogle.com Media Week, 14th August 2013 Evening Standard, 3rd June 2013 LoveUK Google Insight Business Insider, October 2012 Evening Standard, 3rd June 2013
- Posterscope embedded interactive digital screens in 20 bus shelters around the country to show hyper-local consumer generated reviews on Yell. Users can drill down into more detail to read the full review using the on-screen interface.
- John Lewis, the official department store of London 2012, wrapped its Oxford Street and Westfield Stratford City stores in spectacular fashion, with branded banners as part of its support for the Games. The Oxford Street store was wrapped with an asymmetric British flag, whilst a banner displaying medals made from items shoppers could buy in store went up at Stratford. The campaign, executed by Posterscope, formed part of a wider campaign targeting both domestic and international tourists while they are around the Olympic venues and travelling across the capital
- Online fashion retailer, Very.co.uk, launched a digital ‘window shop’ for the Christmas party season using an empty shop window in Liverpool’s shopping and leisure complex, Liverpool One. The ‘window shop’ incorporated both NFC and QR code functionality which allowed passers-by with smartphones or tablets to scan and shop the collections on the Very.co.uk website. Purchases ordered before 9pm were delivered for free the following day. The windows featured three of Very.co.uk’s key festive trends, Glitz and Glam’, ‘Rock Chic’, and ‘Snow Princess’, which were specially created to appeal to the tastes of Liverpool’s shoppers, based on their typical browsing and purchasing habits with the e-tailer. The campaign was planned and bought by Posterscope and Carat.
- Mr Peabody and Sherman – Interactive Digital 6Sheet with Augmented Reality For the launch of new film Mr. Peabody and Sherman, an interactive 6-sheet campaign featuring augmented reality was placed in 5 malls across the UK. The public could choose from 3 different eras from history and overlay the corresponding accessories on their head. They could also overlay Mr. Peabody’s iconic glasses and bow-tie onto themselves before having their picture taken. The public were encouraged to enter their e-mail address for their photos to be sent to them. They could then choose to share their pictures with friends and family.
- Strava is website and mobile application used by runners and cyclists to track runs and rides through GPS. Combining stat tracking with social networking, it provides route rankings, reward badges and timed challenges to its users. The Strava map above shows cycling activity during the night of the Dunwich Dynamo, 20-21 July 2013, when a thousand or so people cycled from London to the Norfolk coast. A snake of light shows the riders gliding through the night, while the bright lights appearing all over the UK and Europe are regular users of the app. This data source provides fascinating location based data trails and helps us identify which roads index highest to target cyclists in the UK, helping us make a more data driven approach to selecting roadside locations to place OOH posters. http://lcc.org.uk/articles/strava-map-shows-hundreds-of-dunwich-dynamo-cycling-trips-from-london-to-the-norfolk-coast
- The internet has seen a huge uplift in the past decade- from almost no revenue in 1999, to becoming the largest advertising media today. This rise has been at the expense of press, with newspapers and magazines seeing dwindling revenue. Those papers which have adapted to online formats have survived whilst local newspapers have suffered. Outdoor, TV and Radio have maintained a similar share of voice across the period.
- 2014 2013 YOY Tube £54.4m £53.9m 1.0% Airport £30.5m £32.9m -7.2% Bus £30.6m £37.2m -17.7% Rail £34.4m £25.2m 36.2% Taxi £0.00 £0.00 - Total £149.9m £149.1m 0.5% (data up to 31st August 2014)
- Strapline: Media where it matters About: JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture. Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide and is market-leader in the UK Key Formats: Roadside: Large and small-format locations nationwide including The Platinum Collection of premium sites such as the M4 Torch and Old Street Roundabout, national 6-sheets and national StreetTalk phone kiosks. Rail: National networks of large and small format digital and poster sites, key locations such as Euston Motion and immersion zones that deploy wraps and digital screens. Malls: National digital networks across premium malls including the high-profile M-Vision portrait screens and a national digital 6-sheet network. Supermarkets: National 6-sheet networks at ASDA, Tesco, Morrisons and Waitrose. JCDecaux Airport: Digital and high impact media space at Heathrow, Heathrow Express, Aberdeen, Edinburgh, Glasgow, Eurostar at St. Pancras International, London Luton and Eurotunnel. Experiential: JCDecaux Live reaches audiences at multiple locations including Covent Garden and Canary Wharf, London Underground, UK airports, premium malls, national rail stations, student unions and leading venues from ExCel London and the LG Arena to the NEC. Geography: Nationwide across environments in all the key cities across the UK Areas for Investment: Roadside: Continued investment in digital following the digitisation of The Cromwell Road Digital Gateway. Key new digital locations set to launch including The M4 Tower and The Holland Park Tower. Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks. Retail: M-Vision will expand to further premium malls as D6 network extends. Digital investment at Tesco. Airport: JCDecaux Airport will unveil digital and high impact media space for Heathrow Terminal 2 launch. Experiential: Newly launched division JCDecaux Live links experiential to screens in malls and rail stations and is set to expand the multi-environment portfolio further. Research: Exclusive and bespoke insight from JCDecaux’s Connected Commuter and Connected Youth communities. ‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport. http://www.jcdecaux.co.uk/
- Strapline: Results are our culture About: Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK-based business which posted turnover of £50.1m in 2011. Key formats: 6 sheets Roadside- 9517 Cinema- 967 Cinema digital- 131 48 sheets Roadside- 5674 HD- 197 BL- 373 69 sheets Roadside- 416 HD- 110 BL-63 Glasgow subway DEP- 48 6 sheets- 152 Digital 6 sheets- 20 Geography: National coverage with sites in all major cities across the UK and Glasgow Underground Investment: Primesight has spent millions in recent years investing in our estate and portfolio including: HD 48’s, HD 96’s Backlights Illuminations- i.e. 6 sheets outside key convenience stores Illumination enhancement project via LED Digital, 6 sheets DEPs x48 Ongoing audit of panels across the UK is continuous Recent improvements have been made to key sites such as Waterloo/ Elephant and Castle Proprietary insight: Primemobile Primedesign Hitwise EPOS Shopwyre Geofencing http://www.primesight.co.uk/
- TfL Kicks off Pitch for £500m London Bus Shelter Contract Transport for London has kicked off the £500 million contest to install and operate its street furniture across London in the first of three major tenders. Clear Channel UK has held the contract since 2005 and maintains more than 30,000 bus shelters and bus stops in the capital. As part of the contract, Clear Channel sells advertising on 5,000 sites. JCDecaux, which already operates street furniture for a number of London boroughs including Camden, as well as in Manchester and Glasgow, is expected to pitch for the business. According to a tender document seen by Campaign, the contract is worth £200-500 million, excluding VAT, over an initial five years, with an option to extend the arrangement for an additional three. The tender is divided into eight lots and companies can bid for as many as they wish. The reduction in the length of the contract from ten years and the division of the tender into lots follow guidelines set out by the Office of Fair Trading in 2012 after a competition investigation into the sector. After this review, TfL will call a pitch for the £1 billion ten-year ad contract for the London Underground, held by Exterion Media. TfL is then expected to review its contract to sell ads on the side of buses, which is also handled by Exterion. Via: Media Week
- Exterion Media Expands into Partnerships with the Appointment of Dan Cresta as Director Exterion Media UK has today announced the promotion of Dan Cresta, Head of Client Strategy, to the newly created role of Partnerships Director. Cresta will remain based in London and will report into Jason Cotterrell, Managing Director UK. The new post underpins Exterion Media’s vision for the future of driving collaboration in the industry and meeting demand for ever more integrated media solutions. Cresta will be tasked with creating and developing strategic partnerships to accelerate asset development, drive revenue growth and support the company’s Engaging Urban Audiences positioning. Cresta will look to build on Exterion Media’s existing partnerships with the likes of TimeOut & Proxama, and generate a community of partners that can meet and develop the market’s thirst for integrated solutions. He will concentrate on fostering new relationships in the mobile, content, data, payment, infrastructure and social arenas. Cresta has over eighteen years’ experience in the media industry. Prior to joining Exterion Media, he held the position of Strategy Director at Naked Communications, and also worked at Universal McCann, Mindshare, PHD and WCRS.
- This summer’s appointment of Andrew Morley as the chief executive of Clear Channel appears to confirm that out-of-home is moving ever closer to the mobile sector. Morley, who made a name for himself as the vice-president of marketing at Moto-rola for seven years, has spent the past three working for Google. His arrival at Clear Channel’s Golden Square came just weeks after Telefónica’s Shaun Gregory took the helm at Exterion across town in Camden. Neither has worked in outdoor before, but both wax lyrical about the digital opportunities they see unfolding. Of the £1 billion advertising revenues generated by the sector last year, 25 per cent are now related to new digital sites. “When I look at the media landscape, I see outdoor as having huge opportunities,” Morley says. “There’s some macro-social dynamics – people are spending more time outdoors. And, in terms of consumer habits, you can see how people indoors might use mobile alongside TV; outdoors, the natural connection with mobile is with outdoor advertising.” Clear Channel has announced plans to add 75,000 QR codes to sites in areas that feature heavy footfall and long dwell-times in an initiative called Connect. Universal Pictures used Clear Channel’s shopping malls network this summer to promote the movieDespicable Me 2. Children and parents were given the opportunity to personalise the on-screen creative of the film character Gru’s minions via their mobile phone. “It’s about interacting with audiences in a different way,” Morley says. “People love it and clients love it, particularly in the entertainment space.” In his new role, Morley leads 700 people and takes charge of 60,000 sites. Yet, for all the talk of reinvention, critics will note that less than 10 per cent of the industry’s sites are currently connected digital networks. Clear Channel enjoyed a boost after British Airways’ “magic of flying” campaign swept the boards at Cannes. The ads demonstrate how dynamic outdoor can be, with creative controlled by GPS technology on the bottom of planes. It is the ideal showcase for the company’s premium Storm operation. While Morley’s claim that the phones have not stopped ringing since Cannes must be taken with a pinch of salt, it’s a welcome boost to a part of the business that has yet to get into its stride. The departure in July of Storm’s managing director, Errol Baran, indicates that the flexible digital business within a business has failed to gain traction. Some suggest that the market is not yet big enough to sustain its premium rates. Morley calls it “early days”, but insists: “We’re happy with how the first year’s gone and with the difference it’s bringing to the market.” In terms of personal KPIs, it is surprising to hear that the new chief executive’s focus is on the wider industry as much as Clear Channel. He talks of being an ambassador for a medium that he believes should be twice as big and command 20 per cent of media spend. He says: “My role is not to compete with the outdoor competitors, it’s to compete with the other media owners that have over their fair share.I want to grow the industry for everyone and, if we can keep our share [around 22 per cent], then I’m happy.” Morley comes across as an incredibly smart and amiable operator; he sits well with Clear Channel’s reputation for housing a friendly and intelligent workforce, but is there a risk of being too nice? Transport for London’s 10 year contract for London’s bus shelters, valued at more than £250 million, is now in play. The business has secured Clear Channel’s dominance of the six-sheet market in the capital. Morley should expect a tough fight if he wants to retain it, but be assured it will be against hungry rival outdoor players, not other media owners. Via: Media Week
- Barclaycard Unveils Payment Wristband for TfL’s Contactless Roll-Out Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid ‘card clash’, as TfL today rolls out contactless across its entire network. The bPay band allows users to make contactless payments across the London transport network using just a wave of their wrist. Any UK Visa or MasterCard debit holder can link up to the service and Barclaycard is today inviting Londoners to sign up for one of 10,000 free wearable bands. The band contains a contactless payment chip that enables consumers to ‘touch and pay’ for transactions of up to £20 where contactless payments are accepted – including across the TfL network and selected retail outlets. The band, which has been launched to tap into the rapid growth of the contactless payment market, was trialled at the Pride in London LGBT celebration in June and the Barclaycard British Summer Time music festival in Hyde Park in July. It is set to be made publicly available next year, Barclaycard said. Via: Brand Republic