In support of your Business Model you need a WINNER attitude all around you. Once you’ve selected individuals with high commitment, ethics, trust & transparency, learn the steps needed to register the team online.

1. Session 6: Registering your Team
This SME webinar will start at
5:00 pm Dubai 4:00 pm Riyadh 3:00 pm Cairo
For tweeting: #ICME2013
Session by: Hasan Makansi
Guest Speaker: Zakaria Ben Hamouche

2. Registering your Team
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Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker
4. Final Thoughts

3. Registering your Team
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Your Presenter
Hasan Makansi
@makansi
E-Business
Potential.com

4. Registering your Team
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Mentoring
Focus
2-
Entrepreneurship
& Innovation
3- Business
Model (External)
•Entrepreneurship
•Innovation
•The Opportunity
Development
Streams
How will we execute
5- Starting UP
•Target Segment
•Value Proposition
•Channels & Client
Relationship
•Revenue
•Activities
•The Team & Resources
•Partnerships
•Costs
•Startup Costs
•Your Prototype
•Elevator Pitch
•Sales & Networking
Polishing the new
expansionary
business idea
Identifying
Unique Value
Proposition
Milestone
Attracting sales &
investments
Underlying
Components
Social Network and Learning
Management System to manage
each individual’s development
Blended Learning Programs
using Video Conferencing to
minimize costs
Practical and relevant
experience from regional
experts
Create an ecosystem that
links incubators, universities
etc..
6 Web
Sessions
Support to
Participants
Intel Challenge Webinar Program
Building the prototype
4- Business
Model (Internal)
1-
Introduction
6- Team
Registration

5. Registering your Team
For tweeting: #ICME2013
Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker
4. Final Thoughts

6. Registering your Team
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The Business Model Canvas

7. Registering your Team
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Know your Target Market
• Define the market - size, demographics, structure, growth
prospects, trends, and sales potential.
• How often will your product or service be purchased by your target
market?
• What is the potential annual purchase? What percentage of this
annual sum you either have or can attain?
Note: No one gets 100 percent market share, and that 25% is most
often considered a dominant share.

8. Registering your Team
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Positioning Statement
• What differentiates your product or service from that of your
competitors?
• Positioning helps establish your product or service's identity within
the eyes of the purchaser.
• A positioning statement for a business plan doesn't have to be long
or elaborate.
• A positioning statement needs to point out:
• Who your target market is.
• How you'll reach them.
• What they're really buying from you.
• Who your competitors are.
• What your USP (unique selling proposition) is.

9. Registering your Team
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Most Common Pricing Types
• Cost-plus pricing - mainly used by manufacturers to assure that all
costs, both fixed and variable, are covered and the desired profit
percentage is attained.
• Demand pricing - used by companies that sell their products
through a variety of sources at differing prices based on demand.
• Competitive pricing - used by companies that are entering a
market where there's already an established price and it's difficult
to differentiate one product from another.
• Markup pricing - used mainly by retailers and is calculated by
adding your desired profit to the cost of the product.

10. Registering your Team
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Gross Profit & Gross Margin
• Define which of your products or services generates the biggest profit
margins to determine :
• Where to focus resources for future growth.
• Where to cut costs or raise prices.
• Gross Profit = Sales - COGS
• Gross Margin = Gross Profit*100/Sales
• Gross Margin helps you measure the profitability of a product or service
• Gross Margin = (Sales Price – Direct Material and Labor Costs) / Sales
Price.
Example: If $25 pieces cost $20 to produce, your profit margin is 20%.
Note: Add overhead expenses like rent or equipment costs, or even selling
expenses

11. Registering your Team
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Breakeven Point
How many units--products or hours of service--do you have to sell to
cover your costs?
• Determine the per-unit selling price and direct costs (production,
material, labor) of your product or service.
• Calculate your contribution margin in dollars per unit (amount of
money you get over and above your direct costs for each unit you
sell).
• Calculate your overhead costs (insurance, rent, taxes, …).
• Determine your break-even point = overhead costs / contribution
margin in dollars per unit.
Note: You need to recalculate your break-even point on a regular
basis as components change.

12. Registering your Team
For tweeting: #ICME2013
Start your Business: Use the Lean Approach
Test it
out
Business
Model
Try to
sell
ReDesign
based on
feedback
Rapid
Prototype
Reintroduce

13. Registering your Team
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Your Pitch
KEEP IT SHORT AND SIMPLE

14. Registering your Team
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Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker
4. Final Thoughts

15. Registering your Team
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Team Selection
• By now you would’ve made your Team Selection
• You need a WINNER attitude all around you
• You need COMMITMENT, ETHICS, TRUST & TRANSPARENCY

16. Registering your Team
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Team Registration Page 1
• Project Name
• Project
Category
• Project
Abstract
• Number of
Team Members
Page 1
Basic Details

17. Registering your Team
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Team Registration Page 2
• Customer
Segment
• Unique Value
Proposition
• Channels
Page 2
External
Elements

18. Registering your Team
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Team Registration Page 3
• Activities
• Resources
• Partnerships
Page 3
Internal
Elements

19. Registering your Team
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Team Registration Page 4
• Target Market
• Cost Structure
• Funding
• Total Revenue
Year 1
• Total Revenue
Year 3
• Profit Margin
• Breakeven
Point
Page 4
Financials

20. Registering your Team
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Team Registration Page 5
• Competitors
Barriers to
Entry
• Prototype
• Supporting
Material
Page 5
Readiness

21. Registering your Team
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Team Registration Page 6
• Team Leader
• First Team
Member
• Second Team
Member
Page 6
Team

22. Registering your Team
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The Judging Process
Each entry will be judged on the following 5 criteria based on a
5‐point scale:
1) Attractiveness to the business and progress to date
2) Is the value proposition (solution for a pain point that a customer
would pay for) well defined?
3) Market opportunity and competitive positioning
4) Team mix, qualification, and experience
5) Would you fund this business or the team?

23. Registering your Team
For tweeting: #ICME2013
Highlights
• Video Submission Deadlines
- Arabic: 3rd June
- English: 4th June
- French: 5th June
• Upcoming Workshops
- Lebanon: 31st of May (Berytech)
- Abu Dhabi: 12th of June
- Riyadh: 14th of June

24. Registering your Team
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Highlights
• Final Events
- Abu Dhabi: Jun 21-23
If anyone wants to attend those workshops, send an email to
igc@potential.com or (the other email from Intel challenge, not sure
which one they are using)

25. Registering your Team
For tweeting: #ICME2013
Session Agenda
1. Quick Recap
2. Registering your Team
3. Guest Speaker: Zakaria Ben Hamouche
4. Final Thoughts

26. Registering your Team
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Final Thoughts
Coming together is a beginning.
Keeping together is progress.
Working together is success.
Henry Ford

27. Registering your Team
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Intel Challenge ME Facebook Page
Join and Like us on Facebook: Intel Challenge ME

28. Registering your Team
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Intel Challenge ME Twitter
Follow us on Twitter: @ICME2013

29. Registering your Team
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BEST OF LUCK TO ALL!
Thank You.