The most popular and used apps are chats and messengers. Get to know how to develop them and why it is a perfect business idea.

1. POWERCODE
O N L I N E C H AT S A N D M E S S E N G E R S D E V E L O P M E N T
S O F T W A R E T H AT C O N N E C T S P E O P L E

2. Chats and messengers save time significantly and
prevent invasion of someone’s personal space.
Chats help avoid calls and allow replying
messages whenever is convenient for a user.
Messengers are an irreplaceable part of building
communication within a company or community.
A modern messenger is more than a text chat. In
addition, it gives a user an opportunity to call, pay, send
voice and video messages, and many more. It’s a
multifunctional tool that can be easily redefined with
various chat bots and bring extra benefit to business.
WHY
CHATS
POWERCODE

3. PROVEN MONETIZATION
OPTIONS WE OFFER
POWERCODE

4. SafeUM
APPLIED BY:
Easy
IMPLEMENTATION
DIFFICULTY:
Premium ad-free subscription with
limitless filters and stickers. Only
premium subscription may be paid.
Forget about paid access to general
membership — it won’t work for startups.
INSIGHT:
PREMIUM
SUBSCRIPTION
POWERCODE

5. Viber
APPLIED BY:
Medium
IMPLEMENTATION
DIFFICULTY:
Cute, funny, sarcastic —
users love them all.
INSIGHT:
PREMIUM
STICKERS
POWERCODE

6. LINE
APPLIED BY:
Medium
IMPLEMENTATION
DIFFICULTY:
Creating and licencing your
own characters is a nice option
for monetizing your messenger.
INSIGHT:
MERCHANDISING
POWERCODE

7. KakaoTalk, Line
APPLIED BY:
Medium
IMPLEMENTATION
DIFFICULTY:
You will get revenue from in-app
purchases of various games items.
You can produce games in-house
or outsource it to partners.
INSIGHT:
GAMES
PLATFORM SDK
POWERCODE

8. ENTERPRISE
MESSENGERS
A completely different type of messengers. Here monetization comes
from actually selling the access to a company so that their staff can
use it for their specific purposes. Almost all organizations tend to use
secure chat apps that they purchase access to. Due to security
reasons, they won’t use the same app that has been developed for
personal use. The main point businesses seek in corporate messengers
is strong data protection. Company-wide compliance and high security
are number one priority.
POWERCODE

9. STATS
TO FOLLOW
POWERCODE

10. KAKAOTALK
ANNUAL
REVENUE
Revenue in billion South Korean won
0
500
1 000
1 500
2 000
2 500
3 000
2013 2014 2015 2016 2017 2018
2 416,70
1 972,35
1 464,24
932,16898,36
741,64
POWERCODE

11. NUMBER OF
UNIQUE
VIBER USERS
Number of registrations in millions
0
250
500
750
1 000
1 250
Jun'11
Dec'11
Jun'12
Dec'12
Jun'13
Dec'13
Jun'14
Oct'14
Dec'14
Apr'15
Jun'15
Sep'15
Dec'15
M
ar'16
Jun'16
Oct'16
Dec'16
M
ar'17
Jun'17
Sep'17
Dec'17
M
ar'18
Jun'18
Sep'18
Dec'18
M
ar'19
1 095
1 074
1 053
1 030
1 007
980
950
920
891
858
823
784
754
711
664
606
573
495
449
375
280
194
125
74
4019
POWERCODE

12. NUMBER OF
WHATSAPP
DAILY ACTIVE
USERS
Number of DAU in millions
0
100
200
300
400
500
600
Q1 '17 Q2 '17 Q3 '17 Q2 '18 Q1 '19
500,00
450,00
300,00
250,00
175,00
POWERCODE

13. FUNCTIONALITY
POWERCODE

14. • Private chats
• Group chats
• Sticker packs
• Saved messages
• In-app calls
• Multiple accounts
• Voice message
• Video message
• Themes
• Invite friends
• Send documents
• Send images
• Share messages
CHATS FOR
PERSONAL USE
*You can either implement all of them or choose those
you find the most suitable for your messenger*
POWERCODE

15. • Private chats
• Group chats
• Saved messages
• In-app calls
• Voice message
• Video message
• Video conferences
• Push notifications
• Send documents
• Send images
• Share messages
ENTERPRISE
MESSENGERS
LIGHT VERSION
*You can either implement all of them or choose those
you find the most suitable for your messenger*
POWERCODE

16. • Private chats
• Group chats
• Saved messages
• In-app calls
• Voice message
• Video message
• Themes
• Video conferences
• Push notifications
• News section
• Careers section
• KPI tracking
• Shout-out section
• Send documents
• Send images/video
• Create profile
• Share messages
ENTERPRISE
MESSENGERS
CUSTOM VERSION
*You can either implement all of them or choose those
you find the most suitable for your messenger*
POWERCODE

17. Initial interview
and rough estimation
BA and planning Designs loop Development
and QA loop
Product release Support and
maintenance
1 2 3 4 5 6
CHAT DEVELOPMENT STAGES
POWERCODE

18. MESSENGERS
THAT GIVE PROFIT
POWERCODE

19. WORK WITH
POWERCODE
Since 2015 Powercode has developed chat apps for personal use and
dozens of corporate messengers.
We processed and implemented many different requests and
requirements on chat apps from our clients, and we know which
solutions to apply to get the desired result.
We won’t take experiments on you. Our experts are sure in what they
do and have successful experience in it.
POWERCODE

20. POWERCODE

21. POWERCODE

22. OUR
CONTACTS
POWERCODE.CO.UK
contact@powercode.co.uk
POWERCODE