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Which Factors Prioritize What You Build?

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Pragmatic Marketing
Pragmatic Marketing

Which factors do you use to prioritize what you build?

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6 pragmaticmarketing.com SPRING 2013 Which factors do you use to prioritize what to build? Pervasiveness of market problems 86% Impact on personas if solution is provided 70% Size of customer requesting 70% Engineering work effort 68% Engineering familiarity with effort 31% Executive pressures 67% Personal preferences 20% Source: Pragmatic Marketing’s 2013 State of Product Management and Marketing SurveyShare >

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Which Factors Prioritize What You Build?

  • 1. 6 pragmaticmarketing.com SPRING 2013 Which factors do you use to prioritize what to build? Pervasiveness of market problems 86% Impact on personas if solution is provided 70% Size of customer requesting 70% Engineering work effort 68% Engineering familiarity with effort 31% Executive pressures 67% Personal preferences 20% Source: Pragmatic Marketing’s 2013 State of Product Management and Marketing SurveyShare >