1. Staffing and organizing product management Steve Johnson, Pragmatic Marketing sjohnson@pragmaticmarketing.com Follow me on twitter @ sjohnson717 Read my blog at www.productmarketing.com

3. 1582 responses overall 1044 respondents have product management titles Product management survey 116 169 1233 169

4. Profile of a product manager (including product marketing and product management) Product management activities Organizational alignment Compensation Survey focus

5. Profile of a product manager

6. Total compensation range

7. Impact of experience on total compensation

8. Technical impact on base salary

9. Activities of product management

10. product marketing product management

11. product marketing product management

12. Strategy Marketing Technical

13. Strategy Marketing Technical

14. Strategy Marketing Technical

16. Reporting structure

17. Reporting structure

19. Product management is becoming more strategic More report directly to CEO or product management Fewer report to marketing or sales Being organizationally separated from development Actual focus of task orientation is impacted by organizational alignment Experience and technical skills have the most impact on salary Conclusions

21. Steve Johnsonsjohnson@pragmaticmarketing.comSlides available at www.slideshare.net/sjohnson717 Read my blog at www.productmarketing.com