PPT On Search Engine Optimization, Basic SEO Presentation Search Engine Marketing. Presentation This post is meant to be helpful for those with an intermediate level understanding of SEO, On Search Engine Optimization For the past few years, I've given numerous presentations introducing SEO to new audiences of marketers, engineers and executives, Search Engine Optimization (SEO) Seminar and PPT with pdf report

1. Search engine optimization and positioning is challenging at best. It’s not a simple
matter of
adding a few tags that contain your important keywords. It is an art and a science,
because it is
applying creative techniques to an in-depth study of the search engines and
directories.
We are committed to meeting SEO needs of your website and proposes a campaign
plan.
Our goal will be to meet your SEO outsourcing needs thoroughly and professionally.
Included within this proposal is a detailed Scope of Work outlining specific proposed
and fees for your review. The Scope of Work will include site optimization and allied
web
promotion & development activities, SE-friendly content writing and submission and
tracking to
over all major and support Search Engines and Directories.
Introduction

2. STAGE 1 Evaluation & Planning Phase:
Process Deliverables
Current site stats recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization Search Engine rank recording Report
Content writing recommendations Report
Selection of WebPages for optimization Report
Note:
Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor
analysis

3. STAGE 2- Off page optimization
Process Deliverables
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Article Submission Report
Blog Post Creation Report
Blog Post Ping to Search Engines Report
Blog RSS Feed Submission Report
Link building Report

4. ● On-Page SEO ● Off-Page SEO
● Title SEO ● Social Bookmarking
● Meta Tags SEO ● Blog Commenting
● Header Tag SEO ● Forum Postings
● Anchor Text SEO ● Article Submisions
● Image Tag SEO ● Press Release Submissions
● HTML Code Optimization ● Local Business Listings
● Keyword Denstiy, Proximity &
Prominence
● Search Engine Submissions
Domain name SEO ● Social Networking
● Directory Submissions

6. Review Posting
Our team experts work on posting reviews for our clients which portrays a positive image of our
client in customer’s point of view. As discussed reviews are of great importance for a company,
our
team has expertise in posting genuine reviews which are marked as genuine and improves overall
ratings in sites like asklaila, justdial etc.
Every month we will be posting 10-12 reviews monthly in each website using different profiles and
IP addresses.
Top SEO optimized Review posting sites are:
Asklaila
Justdial
Yellowpages
Mouthshut
Indianrealestateforum
99acres

7. Blogs
We will create and maintained Search Engine optimized blogs.
We will be posting 10 - 15 contents on all top ranking sites to bring up the
Content.
Blogger
Tumblr
Wordpress
Weebly
Sett.com
Kinja.com

8. Articles
Top SEO optimized articles sites are:
http:// seekingalpha.com
http:// examiner.com
http:// ezinearticles.com
http:// articlesbase.com
http://articles.mercola.com
http://www.amazines.com
http://www.artipot.com
http://www.articlesnatch.com

9. Press-Releases
We will publish news/events on different well known websites mentioning the latest news or
updates
about the client.
Some selected Press Releases Sites:
http://www.24-7pressrelease.com
http://www.impactwire.com
http://www.briefingwire.com
http://www.forpressrelease.com
http://www.pressreleaseping.com
http://www.exactrelease.com

10. INCREASING REVENUE THROUGH
SOCIAL MEDIA MARKETING
• Marketing on social & professional
networking sites such as Facebook , YouTube
and Twitter
• Increasing likes, followers and views over
these social networking channels.
• User Engagement
• Content Posting in form of
images, videos and text
• Polling and Contests
• Facebook Ads

11. Commenting and adding public reviews in these
social networks thus creating a positive image .
•Video Marketing in other popular video channels like
metacafe , vimeo, Dailymotion etc.
•Working on LinkedIn
• Target Segment
• Target Age Group
•Corporate Tie ups

13. When can you see Rankings?
Organic or Natural Search Engine rankings are achieved due to a combination of
both
On-Page optimization (SEO) and Off-Page Optimization (Link Building).
Realistically,
you can expect to see results for some keywords starting 4-6 weeks after the final
submission. Rankings usually stabilize after about three months after the
implementation
phase. However, your traffic rises continuously since more and more search
engines
index more and more optimized pages of your website.
Guarantees
Website will be submitted to the major free search engines and directories, including a few
industry
-specific free directories.
All our suggested keywords will have searches as determined by our tools
We will include all keywords give by the client in the optimization if client wants post
keyword research analysis also.
Unethical SEO techniques will not be used in our SEO.
None of the SEO techniques used by us will get our clients website banned.

14. Project Duration
The total SEO process from initial “Evaluation & Planning” to the
“SEO Execution” phase will roughly take around 10 weeks for
optimization of up to 25 web pages. However this duration is
subject to change based on variables like the time taken to get a
response from the client, discussions, whether any additional
content needs to be created on the site etc.