When designing your landing page... You listened to all the #ExpertAdvice. You followed all the tried-and-tested tips. ✍ You read all the improvement eBooks. And completed all the best courses. . When you finally started your paid campaign, you got a lot of traffic. But hardly any conversion. ‼️ . You’re wondering if the Gods are upset with you. 梁 Or maybe, digital marketing just ain’t for you? 路♂️ . STOP. . There’s no fault in your stars. ☄️ You’re just missing a very simple but crucial trick. 臘♂️ . The secret to creating successful landing pages is - testing, testing and more testing. ✅ . If you make one landing page, send all your paid traffic to it, keep tweaking your ads, but never tweak your landing page, you’re only burning money. . For every landing page you make, test what works better. 1. Long copy? Or short? 2. Longer forms? Or shorter? 3. A headline that solves a problem? Or one that states a benefit? . The fun part is, what works for one landing page might not work for the next one, at all. 勞 . Which is why all the tips you learnt from experts don’t always work. The only tip that will work, is TESTING. ♀️ . . . Need help testing and optimising your landing page for quality results quickly? That’s what our clients trust ThriveFinity the most for. Leave a message to hire us. Or tell us what you’re looking for at om@thrivefinity.uk.