Sports Marketing - Marketing of sports/ Marketing through sports.

1.  MARKETING
Process of planning and
executing the conception,
pricing, promotion and
distribution of ideas, goods,
and services to create
exchanges that satisfy
individual and organizational
objectives.

2.  SPORTS MARKETING
Sports marketing is marketing products through the sponsorship of sporting
events or the sponsorship of teams or equipment for sporting events
Marketing of sports Marketing through sports

3.  TRADITIONAL AND SPORTS
MARKETING
Traditional marketing
 Newspaper advertisement
 Flyers
 Billboards
 TV and Radio
Sports marketing
 Puma
 Coco-cola
 Mauka mauka
 Nike- Women world cup

4.  SPORTS
ENTERTINMENT
PRODUCTS
 Video games
 Theme park
 Publication:-Newspaper
Books
Magazines
 Television
 Radio

5.  SPORTS
PRODUCT MIX
NIKE :-
Footwear – Boots for strikers,
Midfielders, Defenders, Sneakers
Apparels – Headwear, Tops/Polos,
Jersey, Jackets, Shorts, Shocks
Equipment – Ball, Bags, Watches

6.  SPORTS MARKETING STRATEGIES
 Understand your target audience.
 Create a unique angel.
 Create engaging content that suits your
target audience.
 Identify the best channel to reach them.
 Build up Partnerships.
 Sponsorships.

7. THANK YOU