Apdf Spontaneous Invention
•
0 likes•485 views
Jon Mann and I conducted kinetic brainstorming workshop at APDF. We were asked to combine our view with five other design leaders representing four design firms; Gavin Kelly, Rob Girling, Steve Portigal and Scott MacInnes.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Apdf Spontaneous Invention
Similar to Apdf Spontaneous Invention (20)
More from Prarthana Johnson
More from Prarthana Johnson (14)
Recently uploaded
Recently uploaded (20)
Apdf Spontaneous Invention
- 1. spontaneous invention immerse | experience | reframe
- 2. Meet the panel Jon Mann Artefact Kinetic UX Prarthana Panchal Microsoft Kinetic UX Steve Portigal Portigal Consulting Gavin Kelly Artefact Scott MacInnes Teague APDF Exchange 2011 2Kinetic UX
- 3. “Design is easy. All you do is stare at the screen until drops of blood form on your forehead. – Marty Neumeier 3
- 4. Does This Look Familiar? 4Kinetic UX Photo: Juhan SoninAPDF Exchange 2011
- 5. Traditional Brainstorming… 5 This Is Your Wake Up Call Kinetic UX Photo: Svien Halvor HalvorsenAPDF Exchange 2011
- 6. Spontaneous Invention Requires A 360º View 6Kinetic UX Photo: Herr OlsenAPDF Exchange 2011
- 7. kinesthetic brainstorming Kinesthetic Brainstorming Immersion Emotional experience User perspectives Empathy building Tangibles Physical experience Object perspectives Intimacy building Reframing Collaborative experience Solution perspectives Breadth building Kinetic UX APDF Exchange 2011 7
- 8. Kinetic UX 8Kinetic UX APDF Exchange 2011
- 9. The Future Is Rapidly Advancing Reality Graphics New visualizations NUI Controls New interactions MEMS Sensors New intelligence 9Kinetic UX APDF Exchange 2011
- 10. Interaction Improv 10Kinetic UX APDF Exchange 2011
- 11. Interaction Improv v2 11Kinetic UX + APDF Exchange 2011
- 12. IxDA Touch & Beyond 12 Gestural Ideation Kinetic UX Photo: AIGA Seattle Workshop APDF Exchange 2011
- 13. kinesthetic brainstorming Kinesthetic Brainstorming Immersion Emotional experience User perspectives Empathy building Tangibles Physical experience Object perspectives Intimacy building Reframing Collaborative experience Solution perspectives Breadth building Kinetic UX APDF Exchange 2011 13
- 14. Immersion 14Kinetic UX Photo: Sean McGrathAPDF Exchange 2011
- 15. Immersion Techniques Scenarios Act out the interaction Portray the interactions in the environmental contexts they would be used. Note: if you can live it for real, do it! Role Playing Act out the roles Portray the needs and perspectives of the players in the interaction. Personification Act out the personality Give personality to the inanimate qualities of the product, service or brand. 15Kinetic UX APDF Exchange 2011
- 16. 16Photo: Mac Funamizu/PetitInvention Immersion Vignette Steve Portigal Portigal Consulting Portigal Consulting
- 17. 17Photo: Mac Funamizu/PetitInvention Challenge Portigal Consulting Understand consumer expectations around an interactive experience that hasn’t yet gone prime time
- 18. 18 Warm up Get physical Portigal Consulting § Simple improv game with a ball to throw around § No actual content collected here; just getting people in the mode § Set the tone for the experience
- 20. 20 Game 1 Act out the smart home of the future Portigal Consulting § The smart home isn’t the actual design problem – it’s a metaphor drawn from pop culture to help people make a leap into what could be § Client and participant cast as homeowners or parts of the household § The simple costumes help people get into the mode of acting as someone else and leaving behind their own expectations and perceptions
- 21. 21 Game 2 Act out the online experience of the future Portigal Consulting § Each successive game gets closer to the actual problem we are trying to understand § Foam-core printout of computer bezel with screen removed so person can play the “Internet” or the PC and can face the “user” through the computer itself § People played not themselves, but celebrities, to get away from today’s constraints and envision something possible § Celebrity surfs the web and talks-aloud as they do so; their smart computer engages in a dialog with them
- 22. Debrief 22Portigal Consulting What worked in each scene? What didn’t work? What are the principles we should be looking for? How do you do this now?
- 23. 23 Guess what? This is a lot of fun! We created a positive environment and it turned out that we cracked each other up the whole time; it was playful, but that doesn’t mean it wasn’t ridiculously insightful Portigal Consulting
- 24. Rapidly generated initial design principles for future experiences, including how to meet expectations, avoid pitfalls, and create delight 24 Results! Portigal Consulting
- 25. Immersion Pre-Activity 25Kinetic UX Photo: Sean McGrathAPDF Exchange 2011 Pick your brand + industry Brand 1. Diesel (clothing) 2. Coca-Cola (beverage) 3. Nike (fitness) Industry A. Airline B. Automotive C. Beauty Products 1 min Create groups of 3-4 and pick a brand and industry.
- 26. Immersion Activity WHAT YOU WILL NEED: § Blue Immersion Cards § Concept Sheets § Markers 26Kinetic UX Photo: Sean McGrathAPDF Exchange 2011 Understand your brand through personification and gain the knowledge of the emotional experience of your consumers. Start with one person in your group to act as the brand. Have them personify the brand by “acting the brand” or “manifesting the brand”. While one person documents, have the others in your group have a conversation with your brand. Now take a few turns “acting the brand” and playing the role of consumers. 7 min Ideate, Act and Capture 2 min Share Out 7 min Ideate, Act and Capture 2 min Share Out When you make the switch what are the qualities of that brand? What is the consumer and brand relationship with the new business? What is your brand’s aspiration? the vibe? the feeling? Personification Technique (20 mins)
- 27. Tangibles 27Kinetic UX APDF Exchange 2011
- 28. Tangibles Techniques Props Acting with the object Use props to investigate our physical and emotional interactions to the problem context. Rapid Prototyping Interacting with the object Build interactive props to experience the product/service/brand in use. Sensory Deprivation Expand beyond the object Introduce physical constraints (sight, hearing, dexterity) to promote more holistic solutions that cater to all the senses. 28Kinetic UX APDF Exchange 2011
- 30. 30 Observe how people interact with robots
- 31. 31 Private facility Staged as a living room
- 32. 32 One on the robot One wide angle 2 cameras
- 34. 34Photo: xbettyx Slides Removed for Confidentiality
- 35. Tangibles Pre-Activity * Swap one person from each group. Using the same company from the last activity, design a mobile phone that represents the manifestation of the brand. Make sure to include a unique physical characteristic/interaction that is the defining feature of the phone. Bring it to shape using the clay (it does not have to be perfect). 8 min Ideate and Craft 35 WHAT YOU WILL NEED: § Brand Insights § Modeling Clay Kinetic UX APDF Exchange 2011 Make a Prop (8 mins)
- 36. Tangibles Activity WHAT YOU WILL NEED: § Orange Tangibles Cards § Props § Concept Sheets § Markers 36 Test & Tweak your prop by getting intimate with your ideas. Come up with many ideas on how would you use your unique physical characteristic/interaction while (consider these): 1. Running around the lake 2. Walking through the airport carrying a bag in one hand 3. Driving in the car 4. Interacting with the phone discretely One person perform the idea, the other person scribe the idea. Take turns. Refine your artifact physically by improving on the design. 8 min Test, Ideate and Tweak 5 min Share Out Kinetic UX APDF Exchange 2011 Props Technique (8 mins)
- 37. Reframing 37Kinetic UX Photo: SchtumpleAPDF Exchange 2011
- 38. Reframing Techniques Perspectives Look to other disciplines Add perspectives from adjacent or tangential design disciplines (ID, IxD, Motion, Architecture, Graphic, Sociology, etc) Biomimicry Look to nature Restate the problem and look to nature for analogous solutions around form/process/ecosystem Invert Look at it another way Flip the problem around and look at it from a different direction. Up is down...turn it inside out. 38Kinetic UX APDF Exchange 2011
- 39. 39 Reframing Vignette Scott MacInnes Teague Photo: M.C. Escher
- 44. 44 Rule 1 There Are Bad Ideas Encourage critical debate: challenge others, defend your thinking. It’s okay to disagree with an idea and suggest alternatives. Wild ideas are welcome, but be prepared to back them up.
- 45. 45 Rule 2 One Idea to Rule Them All Focus on one idea at a time. Keep building on a solid idea that progresses to be the most actionable of the lot. Ideas can fork and merge, but don’t lose sight of the goal for the session.
- 46. 46 Rule 3 Time is short Sessions should be kept as short as possible, so be on your toes and be concise. Interrupt long-winded digressions to keep things on track. Think fast, talk faster
- 47. Creationstorming is about making concrete decisions that move a project toward a specific goal. Ideas are critically debated in the moment and the team walks out with something closer to being real. We asked: “What can we achieve in a day?” 1. Best results with small groups (2-3) 2. Have a project goal for the session 3. Create and display a list of key constraints 4. Have background information/ inspiration at hand 47 Preparing to Creationstorm
- 48. Results APDF Exchange 2011 48
- 49. * Swap one person from each group. Based on the earlier tangible activity, pick one of the ideas and generate as many ideas on how you would invert this concept. Take the key characteristic you generated in the concept for tangibles and invert it. Consider: • Change the order of tasks • Turn the artifact upside-down Example: You have two screens for a phone that closes in on itself, but inverted they can be on the outside for one handed use. 5 min Invert, Ideate and Refine 2 min Share Out WHAT YOU WILL NEED: § Green Reframing Cards § Previous Concepts § Concept Sheets § Markers Reframing Activity 49Kinetic UX Photo: SchtumpleAPDF Exchange 2011 Invert technique (7 mins)
- 50. • Take anyone of your ideas from our previous activities. • Refine your previous concept by bringing in additional perspectives. Concentrate on creating one idea. • Generate ONE refined concept based on different perspectives. 10 min Refine one concept 2 min Share Out WHAT YOU WILL NEED: § Green Reframing Cards § Previous Concepts § Concept Sheets § Markers Another Activity 50 Reframing Kinetic UX Photo: SchtumpleAPDF Exchange 2011 Perspectives technique (12 mins)
- 51. Let’s Recap Immersion Emotional experience User perspectives Empathy building Tangibles Physical experience Object perspectives Intimacy building Reframing Collaborative experience Solution perspectives Breadth building 51APDF Exchange 2011Kinetic UX
- 52. Thank You 52APDF Exchange 2011 Kinetic UX Portigal Consulting Jon Mann Kinetic UX | Artefact jon@KineticUX.com Prarthana Panchal Kinetic UX | Microsoft prar@KineticUX.com Steve Portigal Portigal Consulting steve@portigal.com Gavin Kelly Artefact gavin@artefactgroup.com Scott MacInnes Teague smacinnes@teague.com