22. A FLY ON THE WALL
OBSERVED THE
CHANGING
CONVERSATION
BETWEEN TWO
BRAND MANAGERS
OVER THE YEARS
23. NICE WEBSITE. WHO DID IT?
CAN I GET THE CONTACT OF
THE GUYS WHO DID THAT
VIRAL VIDEO FOR YOU?
I HAVE 200,000 FANS, HOW
MANY DO YOU HAVE?
YAAR, YEH TWITTER KYA HAI?
INSTAGRAM!
PINTEREST!!
VINE!!!
MY TVC GOT 1 MN VIEWS ON
YOUTUBE! YOURS?
KOLAVERI!!
LET’S CREATE A KOLVAVERI
TYPE VIRAL VIDEO HIT!
BLOG HAI KYA?
ACHCHA WOH INFLUENCER
KITNA LETA HAI?
I AM USING THIS ANALYTICS
TOOL. PRETTY GOOD STUFF!
I AM MAKING 50 VIDEOS FOR
30 LAKHS. CHEAPER THAN A
TVC NO?
24. CLIENTS ARE NO LONGER HAPPY WITH
ENGAGEMENT, THEY WANT BUSINESS RESULTS!
26. YES OVERALL BUDGETS HAVE GONE UP
BUT AGENCY FEE IS GOING DOWN
MORE MONEY BEING SPENT ON MEDIA
BECAUSE MEDIA IS GETTING MORE FRAGMENTED
AND MORE EXPENSIVE
48. PROJECT / CAMPAIGN / SOLUTIONS DELIVERY TEAM
ART
COPY
CODE
INSIGHTS&STRATEGY
MEDIASOLUTIONS
CRM/ANALYTICS
CREATIVE
CONSUMER
ENGAGEMENT
DIRECT
PRODUCTION
DESIGN
PRINT
MOBILE
DIGITAL
SOCIAL