2. COMPANY HISTORY
Subway prides itself in being a healthy fast food chain
offering a variety of sandwiches and subs
Founded in 1965 by Fred DeLuca and Dr. Buck.
As a growth strategy, and in an effort to increase
profits, they embarked on the idea of franchising their
business.
Subway locations grew exponentially.
6. PRODUCT DEVELOPMENT
STRATEGY
Creating new offering for existing market
Innovation:- new offers
Augmentation:- enhance the value to customers
of existing offers
line extantion by adding different size, forms, flavor, etc
7. MARKET STRATEGY
TARGET MARKET
YOUNG, URBAN
RETAIL FORMAT
FRANCHISE MODEL
UPSCALE AREAS PREFERABLY NEAR RESIDENTIAL
COLONIES AND OFFICES
8. CONT…..
We would go for demographic segmentation and
in that we would target age wise segmentation. As fast
food is a major preference for youngsters and
teenagers
one can target segment with age range of 16-30
9. SUPPLY CHAIN FLOW
• Bread
MUMBAI • Breads
• Souses • vegetables • Vegetables
• Meats • Warehouse for • Sauces
all others • Meats
DELHI ALL
10. CONT….
AT LOCAL LEVEL
franchisee owns vehicles to source from central warehouse and
inter outlets
Orders are placed on Tuesdays and received on Fridays
LOGISTIC
Orders are taken up by the centralized call center
From there information is passed onto the nearest Subway outlet
The delivery is done by staff members only there are no separate
delivery boys
Each store has 3 delivery bikes
11. CSR
SUBWAY can provide free sandwiches outside
the hospitals for recoverdpatients2)
They can do CSR by using eco-friendly materials for
their product(minimum usage of plastic bags or
packaging and replacing it with paper packing)
By providing quality food and indirectly giving
better health to society