Beyond Guest Blogging - Prepare for Guest Blogging's Death

P R A T I K D H O L A K I Y A
Beyond Guest
Blogging
Prepare for
Guest Blogging's Death
www.e2msolutions.com @DholakiyaPratik

Once Upon A Time…..

Enter..
February 23, 2011

Enter..
April 24, 2012

PratikDholakiya.com/blog

Then.

Do you think SEO and Link
Building are dead?

They have
‘EVOLVED’.

Enter..
2013

Content Marketing
is NEW SEO

When You Say –
Guest Blogging =
Content Marketing

The rest is History

Must Follow
SEO Expert
C o n t r i b u t i n g T o

Fast Forward To 2018.

“Focus on creating content that is
informative, educational,
backed by data,
and with strong visuals.”

Not For Search Engines, Not For
Users – But for BOTH

Let’s call them – Linkable Assets

Source: Hubspot
 How-to's
 Content Curation
 Case Studies
 Charts/Graphs
 Ebooks
 Email Newsletters/Autoresponders
 Cartoons/Illustrations
 Book Summaries
 Tool Reviews
 Giveaways
 FAQs
List of Content Formats
 Helpful Application/Tool
 Opinion Post
 White Papers
 Vlog
 Videos
 Templates
 Surveys
 Slideshares
 Resources
 Quotes
 Quizzes
 Webinar
 Guides
 Dictionary
 "Day in the Life of" Post
 Infographics
 Interview
 Lists
 Mind Maps
 Meme
 Online Game
 Podcasts
 Pinboards
 Photo Collage
 Original Research
 Press releases
 Photos
 Predictions
 User Generated Content
 Company News
 Timelines

Types of content your Users and
Search Engines doesn’t like

1. Promotional Articles
2. Generic Blogs
3. Created only for Search Engines
In General -
Ignore creating content that you would not want to read.
4. Misleading/False Information
5. Content Full of Errors
6. Repetitive Information

Instead, create content that your
Customers and Search Engines love

1. Long-Form Articles
2. How-to Guides
3. Research-backed
4. List-based Posts
5. Opinion Based
Most of all – content that answers questions.
6. Videos
7. Data-Driven
8. Resource Pages
9. Case Studies
10. Interactive Tools/Content/Graphics

Let’s take a look at the statistics..

“The larger the search volume, the
longer the content. Write long reads
if you want to rank for popular
keywords.”
- SEMrush Study

How do I create the type of
content My Customers (or
Readers) are looking for?

To Repeat…

Talk about your
Customers’ Pain Points
#1

#2
Openly share a
STEP-BY-STEP
Process

#3
Answer questions in short forms
(Graphics or Videos)

Make Your Customer’s
(Reader’s) Task Easy
#4

1. Google Alerts/Talkwalker Alerts
2. SocialMention
3. Quora
4. Reddit
5. Google
Tools That Will Help

Look at the analytics, Find Best
Performing Posts, and update
them with fresh info.
#5

Remember..

“Long (interactive) content doesn’t
mean you can write just anything.
Your content should serve a purpose
and has to be meaningful for your
readers/customers.”

1. Graphics/Images
2. CTA
3. Social Share Buttons
4. To-The-Point Introduction
5. Easy To Understand Conclusion
In each of your content, make sure to include -

Enter Promotion.

Blogger Outreach
#1

Over-Optimized Anchor Text
Paid Advertising
#2

1. Facebook/Instagram Ads
2. Twitter Ads
3. LinkedIn Ads
4. Outbrain
5. Taboola
Paid Ads Platforms

#3
Jump into
Conversations

1. Inbound.org
2. BizSugar
3. Growth Hackers
4. Hacker News
5. Reddit
Communities & Blogs

Work with Influencers
on various platforms
#4

Tools That Will Help
Klout : Social media influencers in
various industries
Forbes : Publishes annual lists of top
influencers

Send it through Newsletter
#5

Share multiple times on
Social Media
#6

Content Syndication
with due credit
#7

1. Medium
2. LinkedIn
3. Triberr
4. Quora
Platforms to Explore

Create Multiple Forms of Same
Content & Distribute
#8

1. Infographic/Gifographic
2. Video
3. Slideshare
4. Chats/Graphs
5. Downloadable Material
A Few Types Of Content Formats

#9
Reach out to Experts/Influencers, if
they are mentioned in your post

Link to it from any Content you
may contribute externally
#10

Case Study - 1

Client Niche – Theater Seating
Sofas

1. Build a rich resource
2. Create content that is related to client’s product yet non-promotional
3. Attract niche audience who can eventually become customers
4. Rank well for multiple keywords
5. Bring in organic traffic
The Challenge

1. Performed keywords research and made a list of 100 keywords
2. Finalized a set of long tail keywords that had moderate competition and high
search volume
3. Created content having more than 4000 words and bunch of DIY type
instructions throughout the material
4. Promoted the asset through blogger outreach, social media, influencer
outreach, and competitors’ data mining
5. Kept optimizing the content for better results
The Execution Process

The Result – Month 1

The Result – Month 8

Case Study - 2

VERO: Email Marketing Post
8,300 Shares, 644 Links
Ranks 2nd on Google for
“email marketing best practices”

Case Study - 3

Our annual Google algorithm updates infographic

Shares : 350+
Links : 46
Referring Domains : 24
Republished By : MarketingProfs.com
Entrepreneur.com
SocialMediaToday.com
Results

You Talked About Linkable
Assets, Then What’s The
Point About “Guest
Blogging’s Death”?

Because Google Will
Continue To Fight Spam

Thank You… &
Keep In Touch!
Twitter
Facebook
Email
C O - F O U N D E R
@dholakiyapratik
facebook.com/dholakiyapratik
web@pratikdholakiya.com

Beyond Guest Blogging - Prepare for Guest Blogging's Death

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