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SEO PPT

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Search Engine Marketing is the process of making a site and its content highly relevant for both search engines and searchers.
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SEO PPT

  1. 1. PPT ON SEO Submitted by:- pratyush
  2. 2. CONTENT  WHAT IS SEO  TYPESOFSEO  ON PAGE OPTIMIZATION  OFF PAGE OPTIMIZATION  SEARCHENGINEIN MARKET  SEARCHENGINEMARKETSHARE  SEOTOOLS  ADVANTAGESAND DISADVANTEGES
  3. 3. WHAT IS SEO SEOstands for “search engine optimization.” It is the process of gettingtraffic from the “free,” “organic,” or “natural” search results on searchengines.
  4. 4. TYPES OF SEO  ON PAGE OPTIMIZATION  OFF PAGE OPTIMIZATION
  5. 5. ON PAGE OPTIMIZATION On page optimization is used to regulate the site to be optimized through page coding. Meta tags Meta description Keyword density Sitemaps URL structure Image SEO
  6. 6. OFF PAGE OPTIMIZATION In off page optimization is used to not regulated by page coding. Back linking Forum posting Social bookmarking Search Engine Submission Link exchange Photo Sharing
  7. 7. SEARCHENGINE IN MARKETLIKE GOOGLE YAHOO BING ASK
  8. 8. SEARCHENGINE MARKET SHARE Google: 85.82% (85.38%) Yahoo!: 6.58% (6.99%) Bing: 6.39% (6.39%) AOL: 0.46% (0.46%) DuckDuckGo: 0.35% (0.37%) Other: 0.4% (0.42%)
  9. 9. SEOTOOLS Google Webmaster SEO Moz. Ubersuggest’s
  10. 10. OPTIMIZED PAGE
  11. 11. Common SEO Mistakes? • Not optimization for right keywords • Using the same anchor text for every link • Focusing on link quantity over link quality • Not having unique title tags and meta descriptions • Using poorly –written content
  12. 12. ADVANTAGES OF SEO Brand Awareness Increased site usability Cost effectiveness ROI Increased traffic
  13. 13. DISADVANTAGES OF SEO Getting noticed by more than your target audience Over Success Black Hats and White Hats COSTLY
  14. 14. SEORANKINGFACTOR
  15. 15. THANK’S

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