2. The Trillion Dollar Opportunities in the 6th wave of innovation
Market Intelligence & Market Size
Certified Green Buildings
Customer Segments
Elevator Pitch
Benefits of Infrastructure Asset Management (IAM)
Our Value Propositions
How are we different?
Disruptive Innovation
Technology Entrepreneurship
Key Points
Data Collection
Survey Results
Conclusion
3. Trillion Dollar Opportunities in the 6th
Wave of Innovation
Source: http://sixthwave.org
There are trillion dollar opportunities in the 6th Wave of Innovation.
In the Opportunity Analysis Project (OAP), our team analysed these trillion dollar
opportunities.
4. Market Intelligence
• We have conducted a few face-to-face interviews, surveys and learnt a few things from the
feedback.
• However, we wanted to have a much deeper understanding of the market opportunities as
this is not a simple B2C market but an enormous B2B market.
• Key sources of Market Intelligence:
5. Market Size
Sources: U.S. Green Building Council (USGBC)
Indian Green Building Council (IGBC)
KPMG
Target Market: There is a huge market for Certified Green Buildings in High Growth
Markets like China, India and Brazil. Moreover, US is a big market.
6. What is a green building?
Benefits of green buildings: 30-50 % water saving, 20-30 % energy saving, Conserves
natural scarce resources and generates less waste, Enhanced air quality and Excellent
day-lighting and Provides healthier space for occupants.
16. Certified Green Buildings
• We will be complying to International Green Construction Code (IGCC) and the rating system
that is used in the respective country where the project is being executed.
• Green building rating systems in Germany, India, Japan, UK and US:
International Green Construction Code (IGCC) was developed in collaboration with:
17. Customer Segments
• The various Built-to-Order (BTO) Business-to-Business (B2B) customer segments we are
focused on are:
• Government Funded Multifamily Housing Programs & Private Sector Projects:
– Low-Cost Housing (Up to 300 Sq. ft.)
– Affordable Housing (300 to 1200 Sq. ft.)
– High Income Apartment Buildings (1200 to 2500 Sq. ft.)
– Luxury Villas and Condos (2500+ Sq. ft.)
– Integrated Green Townships
• Offices - Office Buildings, Serviced Offices
• Leisure hotels - Conference and resort hotels, Historic Inns and boutique hotels, Restaurants,
Cafes, Sports Facilities
• Wholesale & Retail – Terminal Markets, Hypermarkets, Supermarkets, Convenience Stores
• Hospitals, Primary and Secondary Health Centres
• Education - Schools, Colleges, University buildings
• Manufacturing – Industrial Parks, Mega Food Parks etc.
• Logistics & Storage – Procurement and Processing Centres, Cold Storage, Warehouses,
Distribution Centres, Greenhouses (buildings in which plants are grown), Rural Godowns etc.
18. Elevator Pitch
• To capture the trillion dollar opportunities in the Certified Green Buildings and Sustainable
Infrastructure market, several Engineering & Construction companies across the world are
entering into Engineering, Procurement and Construction (EPC) contracts to Design-Build
green buildings.
– Unlike them, we want to build a new breed of Engineering & Construction Company
that not only fulfils its EPC contracts by delivering Certified Green Buildings but also
engages in the Operations & Maintenance (O&M) of these buildings.
– We do it with a focus on achieving the best Net, sustained Value-for-Money and
accelerated Time-to-Value.
– This total procurement model is an emerging professional discipline and it is known as
Infrastructure Asset Management (IAM).
19. Benefits of Infrastructure Asset
Management (IAM)
1. Enhanced customer satisfaction from improved performance and control of service delivery.
2. The ability to achieve and demonstrate best value-for money.
3. Improved risk management and corporate governance - with a clear audit trail.
4. Optimized return on investment and/or growth.
5. Improved health, safety and environmental performance.
6. Confidence from long-term planning, better sustainability and performance.
7. Improved corporate reputation, including enhanced shareholder value, greater staff satisfaction and
more efficient procurement and supply chain.
20. Our Value Propositions
Scale
Range and Depth Disruptive
of Services Innovation
Stakeholder
Sustainability
management
21. Our Value Propositions
• Scale is a necessity to capture opportunities in high growth markets such as India, China and Brazil.
As a start-up, doing Mergers & Acquisitions may not be very feasible. Hence, we will be building
a Consortium with Global Suppliers and Partners to bid and win opportunities across the world.
• Range and depth of services: We offer our customers a “total procurement” solution by fulfilling
Engineering, Procurement and Construction (EPC) contracts and also delivering Operations &
Maintenance (O&M) services. This total procurement model is an emerging professional
discipline and it is known as Infrastructure Asset Management (IAM).
• Stakeholder management: By integrating ourselves with our Key Partners across the Industry
Value Chain, we are building a Globally Integrated Enterprise. This means, not only do we bid for
projects as a Consortium; we also integrate our IT systems and Information Flows, Financial Flows
and Products and Services.
• Sustainability: We want to be a leader in sustainability. That is why we are starting with Certified
Green Buildings and then moving to Sustainable Infrastructure. The focus on sustainability is
because of regulatory changes that demand for audited data on sustainability issues/ratios.
• Disruptive Innovation: We are bringing disruptive innovation to the business of Certified Green
Buildings and Sustainable Infrastructure market by deploying several innovations like Co-Creation
with our customers, Building Information Modeling (BIM), 5D Design, Pre-fabrication and
Assembly, compliance to International Standards like BSI PAS 55/ ISO 55000, Infrastructure Asset
Management (IAM), Integrated Project Delivery (IPD), Value Reference Model (VRM) etc.
22. • Unlike our competitors, we want to build a new breed of Engineering & Construction Company that
not only fulfils its EPC contracts by delivering Certified Green Buildings but also engages in the
Operations & Maintenance (O&M) of these buildings.
• We offer a “total procurement” solution to the customers
Engineering Procurement Construction
Operations Maintenance
24. THE CONCEPT
• Build efficiencies by optimizing costs
• Re-think tax structures
• Streamline supply chain
• Enhance IT systems
• Capitalize on high growth markets (China,
India & Brazil)
• Wherever necessary, grow through Mergers &
Acquisitions
25. We are bringing disruptive innovation to the Certified Green Buildings and
Sustainable Infrastructure market by deploying several innovations like:
Engaging in Co-Creation with our customers
Engaging in Infrastructure Asset Management (IAM)
5D Design
Building Information Modeling (BIM)
Integrated Project Delivery (IPD)
Lifecycle Strategy
Cost, Risk, Performance Analysis
Pre-fabrication and Assembly
Compliance to International Standards like BSI PAS 55/ ISO 55000, LEED etc.
Value Reference Model (VRM) 3.0
Shorter project cycle
Significant cost savings & increased profits
27. Technology Entrepreneurship
We will deploy high-end and very innovative technologies like:
• Enterprise asset management (EAM) - whole life optimal management of the physical assets
of an organization to maximize value
• Building Information Modeling (BIM) - a process involving the generation and management
of a digital representation of physical and functional characteristics of a facility
• 5D Design - Includes 5 dimensions of length, breath, width, time and cost
• Pre-fabrication and Assembly of the buildings
• Software as a Service (SAAS)/Cloud based Project Management
• SAAS/Cloud-based Whole Building Energy Analysis
• SAAS/Cloud-based Sourcing and Procurement, Contract Lifecycle Management, Supplier
Management
• SAAS/Cloud-based Building Operations Management
• SAAS/Cloud based Facilities Management
• SAAS/Cloud based ERP
28. Key Points
• There is a Total Available Market (TAM) of US$70 trillion for Sustainable Infrastructure over
the next forty years. Moreover, there is a Served Available Market (SAM) in Brazil, China,
India, US, UK, UAE, Africa, Mauritius, Singapore. Finally, there is a huge demand for Certified
Green Buildings in High Growth Markets like China, India and Brazil. Moreover, US is a big
market. Moreover, US is a big market.
• A small 4-story Certified Green Building in Mumbai, India will cost around US$ 1 Million.
We want to build many such buildings.
• We want to enter the Sustainable Infrastructure market with Certified Green Buildings and
then relentlessly move into larger Sustainable Infrastructure projects, eventually displacing
established competitors.
• Unlike our competitors, we want to build a new breed of Engineering & Construction
Company that not only fulfils its EPC contracts by delivering Certified Green Buildings but
also engages in the Operations & Maintenance (O&M) of these buildings.
• We will do it with a focus on achieving the best Net, sustained Value-for-Money and
accelerated Time-to-Value.
• This total procurement model is an emerging professional discipline and it is known as
Infrastructure Asset Management (IAM).
29. Results of Customer Surveys
Certified Green Buildings and
Sustainable Infrastructure
30. Survey area – Facebook group on Technology
Entrepreneurship
• Survey groups:
• 1st group – potential customers and others not
related to construction industry;
• 2nd group - narrow-purpose group (construction
related persons, investors etc.);
31. Occupation of respondents
First group Second group
Supplier of
construction
materials;
Other; 40% 20%
Contractor
(sub-
contractor);
20%
Building
owner; 20%
32. Location of respondents
First group Second group
Other
USA; 33,3% countries;
40%
Other
countries;
66,7% USA; 60%
33. What does the term ‘Green building’ mean to
you?
‘sustainable, efficient, good for the earth’
‘It means energy efficency as well as conservation
and the wave of the future’
34. Interest in green technologies and green
buildings in the 1st group
22,2% 22,2%
I use green technologies
in my everyday life
I use green technologies
time to time
11,1% I use green technologies
in my work
I don’t use green
technologies at all
55,6%
• Nobody selected the option “I do not consider green
technologies are important”
35. How interested are you in green buildings ?
Second Group
Rather low than high Average
First group
40%
60%
36. What are the primary considerations for your
interest in green building?
Other (Total carbon
footprint)
Good corporate
citizenship
Resources saving
Energy efficiency
0% 20% 40% 60% 80% 100%
First group Second group
37. Challenges to green building projects
Economic and government regulations. more
expensive, lip service
Lack of interest to such type of construction
Problems with certifying such types of Ряд2
buildings
Ряд1
Lack of high-skilled specialists in this area
Lack of green materials/energy-saving
technologies
0,0% 20,0% 40,0% 60,0% 80,0% 100,0%
First group Second group
38. What are the main difficulties for having a
Green building?
• ‘getting people to ‘selling the concept’
understand the need
for certain products’
39. Would you prefer to deal with a new construction
company that is specializing in Infrastructure Asset
Management or work with separate approved partners
(suppliers, subcontractors, etc.)?
Separate, 30%
Both, 70%
40. What features would you like in your green
building? Second group
‘make people aware of green products’
‘Comfort, well ‘Anything that can save
designed, attractive’ money on electricity and
not pollute the air’
41. As a customer (investor, building owner) how much extra are
you willing to pay for a green construction project compared
to a non-green one?
Second Group
5% 15% Depends on various factors
20%
60% 20%
42. Conclusions:
• The respondents of the first group have an interest in green
technologies and green buildings. They associate green
buildings mostly with energy efficiency.
• In some countries there is a lack of interest in green
buildings due to lack of information about them.
43. • Respondents in the second group lack the awareness of
energy and resources efficiency of green buildings. Thus
they have low or average interest in green buildings.
• Lack of green materials/energy-saving technologies and lack
of high-skilled specialists area are among of main possible
factors of such phenomena
• The positive sign is that customers are ready to overpay 5
and even 15% for green construction project and they will
also consider various factors including incentives such as tax
credits.
