The document discusses 10 deadly sins of healthcare marketing and provides alternatives. The sins include: 1) Spaghetti marketing without a plan, 2) Analysis paralysis overthinking decisions, 3) Marketing decisions by committee without a clear leader, 4) Inadequate staff training, 5) Treating marketing as a cost rather than investment, 6) Insufficient delegation of tasks, 7) Inconsistency in messaging, 8) Failure to track results, 9) Hiring unqualified marketing talent, and 10) Attempting do-it-yourself marketing without expertise. The document advocates for having a strategic marketing plan led by an experienced professional to avoid these sins.