In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Russian Call Girls In Gurgaon â¤ď¸8448577510 âšBest Escorts Service In 24/7 Delh...
Â
Social Media for Business
1. Social Media
for Business
Designed by Presentation Advisors, in conjunction with M80
2. Disclaimer:
from Presentation Advisors
Thanks for viewing!
This presentation was originally designed in the
summer of 2010. As we all know, the internet (in
particular social media) moves at an alarming
pace. I hope to update this (some day), but until
then, please note that this information may be a
little dated. However, the heart of the story will
remain relevant for years to come.
Donât forget to say hi on Twitter and Facebook!
8. Paid
Earned
Social Media
Internet Advertising
(Pages and Feeds)
PPC â Search
Word of Mouth
Marketing
Mobile Advertising
User Forums
News, PR,
Sponsorships
Announcements
Blogger
Paid Applications
Relationships
9. Paid
Earned
Owned
Social Media
Brand and Product
Internet Advertising
Websites
(Pages and Feeds)
Mobile Brand and
PPC â Search Product Websites
Word of Mouth
Marketing
Proprietary Mobile
Applications
Mobile Advertising
User Forums
Customer Care
Services
News, PR,
Sponsorships
Proprietary Digital
Announcements
Content
Blogger
Paid Applications
Proprietary Blogs
Relationships
14. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
15. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.
40. Make
 sure
 you
Â
comment
 on
Â
todayâs
 blog
 post
 to
Â
win
 two
 free
Â
8ckets!
Â
Â
Ask
Questions
41. Make
 sure
 you
Â
comment
 on
Â
todayâs
 blog
 post
 to
Â
win
 two
 free
Â
8ckets!
Â
Â
Ask
Questions
Check
 out
 our
 latest
Â
installment
 in
 our
 educa8onal
Â
video
 series
 and
 give
 us
 your
Â
thoughts!
 Bit.ly/xIf0
Â
42. Make
 sure
 you
Â
comment
 on
Â
todayâs
 blog
 post
 to
Â
win
 two
 free
Â
What
 are
 your
 8ckets!
Â
Â
thoughts
 on
 our
Â
newest
 product?
 Ask
Likes/Dislikes?
Â
Questions
Check
 out
 our
 latest
Â
installment
 in
 our
 educa8onal
Â
video
 series
 and
 give
 us
 your
Â
thoughts!
 Bit.ly/xIf0
Â
43. @Amanda_W
 â
Â
Thanks
 for
 reaching
Â
out!
Â
 How
 can
 we
Â
help
 you
 today?
 Make
 sure
 you
Â
comment
 on
Â
todayâs
 blog
 post
 to
Â
win
 two
 free
Â
What
 are
 your
 8ckets!
Â
Â
thoughts
 on
 our
Â
newest
 product?
 Ask
Likes/Dislikes?
Â
Questions
Check
 out
 our
 latest
Â
installment
 in
 our
 educa8onal
Â
video
 series
 and
 give
 us
 your
Â
thoughts!
 Bit.ly/xIf0
Â
77. You can measure:
Reach
Conversations
Frequency and Transactions
and TrafďŹc
Sustainability
InďŹuence
Sentiment
78. With tools like:
Alexa
Social Mention
Blogpulse
Technorati
Compete
Twittermeter
InsideFacebook
YouTube "
Quantcast
Insight
79. âRealize that the social media success
equation isnât big moves on the chess
board, itâs little moves made "
every day that eventually "
add up to a major shift.â
- Jay Baer
80. Thank You!
Make sure we connect:
Twitter.com/Story_Jon
Linkedin.com/in/JonMThomas
Facebook.com/PresentationAdvisors
www.presentationadvisors.com
82. Engage
 image
 courtesy
 of
 greekadman
 on
 Flickr
Â
ââŻ
Â
h#p://www.ďŹickr.com/photos/99037763@N00/2314463032/
Â
Vintage
 Computer
 image
 courtesy
 of
 Sunfox
 on
 Flickr
Â
ââŻ
Â
h#p://www.ďŹickr.com/photos/sunfox/4260782551
Â
Pink
 Dell
 image
 courtesy
 of
 Pink
 Sherbert
 Photography
 on
 Flickr
Â
ââŻ
 h#p://www.ďŹickr.com/photos/40645538@N00/1482848501/
Â
Reaching
 Hand
 image
 courtesy
 of
 Ivan
 Cabera
 on
 Flickr
Â
ââŻ
Â
h#p://www.ďŹickr.com/photos/gatobito/2632268048
Â
Hand
 in
 Hand
 image
 courtesy
 of
 mcdarius
 on
 Flickr
Â
ââŻ
Â
Â
Â
 h#p://www.ďŹickr.com/photos/mcdarius/4718225577
Â
Old
 Paper
 Texture
 image
 courtesy
 of
 ImageAbstrac8on
 on
 Flickr
Â
ââŻ
 h#p://www.ďŹickr.com/photos/45678931@N05/4246976601/
Â
Listen
 image
 courtesy
 of
 b-Ââlearn
 on
 Flickr
Â
ââŻ
 h#p://www.ďŹickr.com/photos/12445603@N00/27034367/
Â
Audience
 image
 courtesy
 of
 Today
 is
 a
 Good
 Day
 on
 Flickr
Â
ââŻ
Â
h#p://www.ďŹickr.com/photos/40055757@N00/3668051585/
Â
Child
 Ea8ng
 image
 courtesy
 of
 Mait
 Juriado
 on
 Flickr
Â
ââŻ
 h#p://www.ďŹickr.com/photos/40326422@N00/4286069709/
Â
Glass
 BoWle
 image
 courtesy
 of
 jk+too
 on
 Flickr
Â
ââŻ
 h#p://www.ďŹickr.com/photos/11851864@N06/3661974157/
Â
All
 logos
 or
 brand
 references
 are
 copyright
 of
 their
 respec8ve
 owners
Â
Concept
 and
 content
 developed
 by
 M80
 (m80im.com)
 and
 Jon
 Thomas
Â