Develop your advertising strategies and campaigns with our AIDA model template. Take advantage of graphics, explanations, and examples to display and optimize the 4 phases of your customers’ purchasing process. Download our AIDA Model PowerPoint template: http://www.presentationload.com/aida-model-powerpoint-template.html Content: - the AIDA definition - diagrams of AIDA’s four basic steps - additional models (AIDAS, AIDCAS, DAGMAR formula) - an example of e-commerce using the AIDA model - advantages and disadvantages

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AIDA model

2. AIDA MODEL
POWERPOINT PRESENTATION

3. The AIDA model was developed by an American marketing specialist, Elmo Lewis. The concept
originates from advertising psychology and describes the impact of communication on
advertising. It is comprised of four basic steps intended to make an advertising campaign
successful.
ATTENTION INTEREST DESIRE ACTION
A I D A
INTRODUCTION
Origin
The name AIDA is an acronym, which stands for the following:

4. The AIDA model is used in advertising strategies and sales meetings. Examples of this are
one-step communication measures such as ads or calls in B2C telephone sales.
INTRODUCTION
Example
DESIRE
INTEREST
ATTENTION
ACTION

5. INTRODUCTION
Sequence
ATTENTION
Attract the
customer
INTEREST
Spark
curiosity
DESIRE
Trigger want
or need
ACTION
Provoke
purchase

6. A - ATTENTION
Attract the Customer
Advertising is intended
to attract attention and
ensure that the potential
customer "listens." It
usually begins with an
interesting, compelling
introduction that pulls
focus. The objective is to
avoid boring messages
that could possibly be
ignored.

7. STRIKING COLORS LARGE FONT SIZES PROVOCATIVE
IMAGERY
A - ATTENTION
Attract the Customer - Example

8. The second function of the AIDA model is to generate interest in the product.
After gaining a customer’s attention, the focus is then directed to the
product. A popular way of doing this is by telling a story, a joke or a punch
line.
I - Interest
Spark Curiosity

9. EXAMPLES
SPARKS
CURIOSITY
Storytelling
Telling a joke
A funny punchline
A clever riddle
An enticing hint
I - Interest
Spark Curiosity

10. D - DESIRE
Trigger Want or Need
In a consumer society, where many identical products are available, emotional
reasons play a decisive role in purchasing.
The customers receive information about why they should buy the product:
As a result:
RATIONAL EMOTIONAL
reasons are weighed.
or

11. D - DESIRE
Trigger Want or Need
EMOTIONAL:
BASIC ADVANTAGES OF THE
PRODUCT:
 The product has an image that the
buyer can relate to.
 The product symbolizes the success of
the owner.
 The advertisement appeals to the hopes
and doubts of potential customers.
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12. Finally, the
customer should
be motivated to
buy the product.
Advertising should
always leave a
lasting picture of
the product, so
that it "sticks."
A - ACTION
Provoke Purchase

13. E-COMMERCE EXAMPLE
AIDA Sales Formula
OPTIMIZE ONLINE SHOP WITH AIDA
ATTENTION Searchability on the internet, good search engine indexing
INTEREST Increase interest in the offer and desire to buy with:
 User-friendly website
 Effective text/graphic elements to convey the offerDESIRE
ACTION
For the purchasing process, the website requires:
 Customer trust (e.G. Through positive reviews)
 A trusted payment option
 A contact form for inquiries to shop operators

14. VARIANTS
AIDA MODEL

15. VARIANTS
AIDAS
When the term satisfaction (i.e. customer satisfaction after the completed
purchase) is added to the AIDA formula it becomes AIDAS.
The result is a sustainable relationship, not only with the purchased product
but with future purchasing as well.
A I D A S
SATISFACTION
The customer’s desire is met.

16. ATTENTION
Attract the
customer
INTEREST
Spark
curiosity
DESIRE
Trigger want
or need
CONVICTION
A customer’s
trust is
gained.
ACTION
Provoke
purchase
SATISFACTION
The customer’s
desire is met.
VARIANTS
AIDCAS

17. CRITICS THINK
The AIDA principle is inflexible
The model doesn’t accommodate direct dialogue with
customers
The chronological sequence is too strict
PROS AND CONS
Disadvantages

18. THE AIDA MODEL IS A USEFUL MARKETING TOOL TO REVIEW
HOW ADVERTISING AND MESSAGES ARE STRUCTURED.
It has many advantages. It is:
EASY TO IMPLEMENT CLEAR
SIMPLE TO UNDERSTAND EXPANDABLE
PROS AND CONS
Advantages

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