Do you know your market position? Analyse your company to create competitive products, optimize your unique position feature and uncover opportunities and risks. Illustrate your company's competitive advantages in a PowerPoint presentation with our templates. Download now: https://www.presentationload.com/competitor-analysis.html Content: - definitions - charts to compare competitors - SWOT analysis sheets - social media icons colection - data-driven cockpit charts - maps to locate competitors - portfolio analysis - conclusion slides

1. PREMIUM POWERPOINT SLIDES
Analysis
Competitor

2. COMPETITOR
ANALYSIS
POWERPOINT TEMPLATE

3. 1. Definition
2. Status Quo
3. Competitor
Comparison
4. Potential
Competitors
5. Company Profile
6. Summary
AGENDA
Competitor Analysis

4. Focus on the core problem your
business solves & put out lots of
content & enthusiasm & ideas
about how to solve that problem.
Laura Fitton, Founder of ONEFORTY.COM

5. GOALS OF A COMPETITOR ANALYSIS?
Goals of a competitor analysis?
Set realistic business objectives
Define competitor strategy
Provide important information in time
Create basis for market-related decisions
Develop strength through your competitor’s weaknesses
Recognize the competitive advantage of others
Avoid confrontation with your competitor’s strengths
Conscious market positioning, based on the competitive situation
Gather information to define your corporate goals

6. INCREASE IN SALES
AND PROFIT
THE ADVANTAGES OF A COMPETITOR ANALYSIS
The advantages of a competitor analysis
Adapt to legal changes,
customer preferences and
new technological advances
Identify growth potentials
of your company and how
to profitably use them
Systematic assessment of
market competitors to
investigate cost-saving
options
Learn from bad investments
of others
Important sale arguments
can be drawn from
comparisons with
competitors
Optimized prices
Market and product niches
can be determined
Early recognition of new
trends
Regular monitoring of the
market reduces the risk of
unplanned developments
Prevention of demand shifts
due to major changes or
events
RISK MINIMIZATIONDETERMINE STRATEGIC
DECISIONS
COST REDUCTION

7. SOURCES OF INFORMATION
Sources of information
MANAGEMENT
HUMAN RESOURCES
PROCUREMENT
SALE
MARKETING
CUSTOMER SERVICE
CORPORATE ASSOCIATIONS
PRESS ARTICLES
SUPPLIERS
OFFICIAL SOURCES
EXHIBITIONS & MEETINGS

8. COMPETITOR ANALYSIS
Charts / graphs to display data (company profiles)
20
30
40 35
60
50
60
10
40
50
60
40
20
3530
50
30
20
35
50
80
0.5 1,0 1,5 2,0 2,5 3,0 3,5
SALES DEVELOPMENT
Own Comany Competitor 1 Competitor 2
65%
15%
10%
10%
REVENUE
Own Comany Competitor 1
Competitor 2 Competitor 3
2020 2021 2022 2023 2024 2025 2026
PERFORMANCE INDICATORS
Sales
2020 2021 2022 2023 2024 2025 2026
15
20
25
30
35
50
66
SALES DEVELOPMENT OF INDUSTRY
65%
15%
10%
10%
SALES
Own Comany Competitor 1
Competitor 2 Competitor 3

9. DISTRIBUTION NETWORK
 Branches
 Cities
 Employees
 Field Service
 Call Center
MAPS, CHARTS + TEXT (COMPANY PROFILES)
Competitor Analysis
DISTRIBUTION NETWORK
 Branches
 Cities
 Employees
 Field Service
 Call Center
DISTRIBUTION NETWORK
 Branches
 Cities
 Employees
 Field Service
 Call Center
65%
15%
10%
10%
REVENUE
Own Comany Competitor 1
Competitor 2 Competitor 3
65%
15%
10%
10%
SALES
Own Comany Competitor 1
Competitor 2 Competitor 3

10. MARKET VOLUME
1 million (on regional level)
10 million (on international level)
MARKET POTENTIAL
Continuous growth in the last years
Market saturated
MARKET SHARE Market share is 1%
PRICE DEVELOPMENT
Due to high competition, prices have significantly decreased
High prices can be only enforced for niche products
MARKET ANALYSIS
QUALITATIVE
characteristics

11. MARKET ANALYSIS
CUSTOMER
SATISFACTION
High customer satisfaction
Increase of private customers in comparison to business
customers
BUYING MOTIVES
Assessment of the individualization of buying motives in
regard of specific target groups
INFORMATION
Online searches quickly provide comparable data
Competitors can quickly react to shifts of customer demands
DISTRIBUTIONOF
MARKET POWER
View corporate giants with high initial investment
Remaining competitors are niche provider
QUALITATIVE
characteristics

12. COMPARISON OF COMPETITORS
Internal / External Competitor Portfolio analysis
CATEGORY CRITERIA
(AREAS OF OBSERVATION)
COMMENTSON THESTRENGTHSAND
WEAKNESSES OFTHE UNITTOBE TESTED
COMPETITOR 4
poor equal better
1 2 3 4 5 6 7 8 9
MARKET
Marketing & Sales
 …
 …
Sales Structure / Locations
 …
 …
Price / Performance Ratio
 …
 …
PRODUCT
Quality
 …
 …
Cost Structure / Cost Advantage
 …
 …
Expertise
 …
 …
FINANCES
Liquidity
 …
 …
Cost Development
 …
 …
STAFF
Working Climate
 …
 …
Staff Training & Education
 …
 …
OVERALL ASSESSMENT
 …
 …

13. COMPARISON OF COMPETITORS
Evaluation of individual competitors
EVALUATION FACTORS (1 = EXCELLENT TO 10 = POOR)
Current market position Economic situation
Competence and
product line
Business from a
customer perspective Market position
COMPETITORS
My business 2 2 3 2 9 Market leader
Competitor 1 2 2 1 2 7 Market leader
Competitor 2 2 10 3 8 23 Niche supplier
Competitor 3 3 2 8 3 16 Contender
Competitor 4 4 6 7 4 21 Niche supplier
< 10 Market leader 11 – 20 Contender > 20 Niche supplier

14. COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Strengths
S
QUALITY RESOURCES / STAFF SERVICE
 Quality control – every
product goes through a
thorough check before
transportation
 …
 Multilingualism
 …
 The customer is always
right
 …
Strengths
PORTFOLIO MARKETING / SALES
 Product range
 …
 We regularly
communicate with our
customers
 …
PRODUCTS / CORE COMPETENCIES

15. COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Weaknesses
W
LOCATION
 Geographical location of our branches is not customer friendly
 Sales team must be increased due to customer demands
 …
Weaknesses
TECHNOLOGY
 New software add-ins are not being used
 There are knowledge gaps of the employees in dealing with the provided software
 …
PRODUCTS / CORE COMPETENCIES

16. COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Opportunities
O
MARKET PRODUCTS
 Market expands and consumers buy more
products
 …
 Expansion of our product range
 …
Opportunities
MARKETING GROWTH
 Increase degree of brand awareness
through advertising
 …
 Market entry in South America as a
lucrative option for existing businesses in
Europe
 …
PRODUCTS / CORE COMPETENCIES
Download at www.PresentationLoad.com

17. COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Risks
T
MARKET PRODUCTS
 Rapid technological progress
 …
 Change in demand
 Decline in demand
 …
Risks
MARKETING COMPETITION
 Marketing costs
 …
 Takeover by competitor
 …
PRODUCTS / CORE COMPETENCIES

18. Prices of the product
line are constantly
developing
Competitive products
have an average price
of 2.00 €
PRODUCT X
Description
9186817365
43
86
6178
67
48
40
201820172016201520142013
€ / $

19. COMPETITOR ANALYSIS
Products
This is a placeholder text. This text can be
replaced with your own text.
This is a placeholder text. This text can be
replaced with your own text.
This is a placeholder text. This text can be
replaced with your own text.
This is a placeholder text. This text can be
replaced with your own text.
This is a placeholder text. This text can be
replaced with your own text.

20. COMPETITOR ANALYSIS
Advertising
PRINT
ADVERTISING
Product flyer
Image Brochure
Catalogs
Ads in magazines / newspapers
ONLINE
ADVERTISING
Newsletter
Banner
Social Media
MULTIMEDIA
ADVERTISING
TV spots
Radio Ads

21. SOCIAL MEDIA SITE COMPARISON
Site comparison
2 2 1,8 1,66
2,66
(Base 6 Competitor)
 FACEBOOK IS USED BY COMPETITOR XY
 XY CAN BE FOUND ON LINKEDIN

22. COMPETITOR ANALYSIS
Room for improvement
SUGGESTION FOR
IMPROVEMENT:
Proposal 1
POTENTIAL:
Significant increase in sales
…
CORPORATE BARRIER:
High investment costs
Long-term project planning
…
implement this improvement?
YES NO

23. COMPETITOR ANALYSIS
Podium
COMPETITOR 1
This is a placeholder text. This
text can be replaced with your
own text.
COMPETITOR 3
This is a placeholder text. This
text can be replaced with your
own text.
COMPETITOR 2
This is a placeholder text. This
text can be replaced with
your own text.

24. COMPETITOR ANALYSIS
Other corporate strategy - based on the competitive analysis
STRENGTHS WEAKNESSES
OWN COMPANY
STRATEGY: EMPHASIZING THE STRENGTHS
 Emphasize strengths
 Highlight benefits for customer
 …
STRATEGY: DOWNGRADE / DEVALUE
 Evaluate weaknesses as irrelevant
 Devalue importance for customer benefits
 Compensate weaknesses with strengths
 Identify methods to counteract
 …
COMPETITORS
STRATEGY: DOWNGRADE / DEVALUE
 Evaluate weaknesses as irrelevant
 Devalue importance for customer benefits
 Compensate weaknesses with strengths
 …
STRATEGY: EMPHASIZING WEAKNESSES
 Overemphasize weakness
 emphasize a disadvantage for competitors on the
market
 Highlight negative impact on customer benefits
 …

25. 1. Competitor 1 is the largest
market challenger.
2. There are a lot of competitors
who may become market
leaders.
3. Develop a strategy with which
we will remain a market leader
in the long term.
4. Company XY is a market leader.
5. Prices are stable.
6. Competitor 2’s outstanding
service was a surprise .
7. There are no new trends on the
horizon.
8. New competitors usually start
out as niche provider.
COMPETITOR ANALYSIS
Conclusion (example sentences)

26. CONTACT INFORMATION
YOUR COMPANY NAME INC.
Your Street 1-5
ZIP 68422 Your City
Tel. +00 1234 567-XXX
Fax +00 1234 567-XXX
john.smith@yoursite.com
www.yoursite.com

27. Click here to visit www.PresentationLoad.com
DOWNLOAD POWERPOINT SLIDES