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What is Value? 
Examples of delivering value: 
Process improvement 
Saving time 
Saving money 
Helping to make money 
...
Value Proposition Builder Framework 
Six distinct elements that leads directly to the creation of a compelling value propo...
Creating the Value Proposition 
TARGET SEGMENT 
PROBLEM(S) 
SCOPE 
SOLUTION 
The customers and people who will buy 
BENEFI...
Components of a strong Value Differentiation 
As the basis for closing the Value Perception Gap 
SELLER VALUE PROPOSITION ...
Value Proposition Template 
The 3 Elements of a winning Value Proposition 
Lead generation success 
New client wins / Loya...
Customer Value Map – Matrix 
VALUE MAP 
CUSTOMER VALUE MAP 
MARKET PERCEICED PRIVE 
LOW 
HIGH 
MARKET-PERCEIVED VALUE 
HIG...
Value Proposition Canvas 
PRODUCTS & SERVICES 
Your Text 
Your Text 
Your Text 
Your Text 
Your Text 
PRODUCT 
CUSTOMER 
D...
Customer Value Canvas 
VALUE PROPOSITION 
CUSTOMER 
Your Text 
This is a placeholder text. Your Text 
This text can be rep...
Click here to visit www.PresentationLoad.com 
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Value Proposition PowerPoint Template
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Value Proposition PowerPoint Template

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Easily illustrate your company's value proposition with professionally designed PowerPoint templates. Use these PowerPoint templates for a comprehensive presentation of your value proposition with all models and templates that you need to work out the customer- as well as the value adding partner of your business model.

www.presentationload.com/value-proposition-template.html

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Value Proposition PowerPoint Template

  1. 1. What is Value? Examples of delivering value: Process improvement Saving time Saving money Helping to make money Providing valuable information Making someone's day easier
  2. 2. Value Proposition Builder Framework Six distinct elements that leads directly to the creation of a compelling value proposition. Source: Greener Consulting, Barnes et al (2009) The specific group of customers you are targeting Benefits minus costs, as perceived by the customer The product / service mix you are selling How your offering delivers clear customer value How you are different from and better than alternatives Substantiated credibility and believability of your offering VALUE PROPOSITION 1. MARKET 2. VALUE 3. OFFERINGS 4. BENEFITS 5. DIFFERENTIATION 6. PROOF
  3. 3. Creating the Value Proposition TARGET SEGMENT PROBLEM(S) SCOPE SOLUTION The customers and people who will buy BENEFIT(S) The problems they struggle with The scope that our VP will address The offering that is our Value Prop. The benefits people can expect
  4. 4. Components of a strong Value Differentiation As the basis for closing the Value Perception Gap SELLER VALUE PROPOSITION CUSTOMER VALUE PERCEPTION DECISION TO SELL DECISION TO BUY VALUE PERCEPTION GAP FOUNDATION FOR HIGH PRICING / LEAD GENERATION LOYALITY / SALES GROWTH GROWTH OF MARKET SHARE VALUABE “I want” & “I need” DIFFEENTIATED “No alternatives are as good” SUBSTANTIATED “I trust” & “I believe”
  5. 5. Value Proposition Template The 3 Elements of a winning Value Proposition Lead generation success New client wins / Loyality Premium Pricing “ I don’t Need“ “ Not important enough“ “ What’s your best price? “ “ I can do without you“ “ I’m skeptical“ “ Can’t risk it“ CREATES FOUNDATION FOR … WEAK RESONANCE STRONG RESONANCE STRONG RESONANCE DIFFERENTIATE “The best option?“ DIFFICULT TO SUBSTITUTE EASY TO SUBSTITUTE DIFFICULT TO SUBSTITUTE SUBSTANTIATE “I trust” “I believe“ ABLE TO SUBSTANTIATE ABLE TO SUBSTANTIATE NOT ABLE TO SUBSTANTIATE Components of a strong Value Prop. WHAT BUYERS SAY … Take One Away … Source: RainToday.com (2010) RESONATE “I want” “I need”
  6. 6. Customer Value Map – Matrix VALUE MAP CUSTOMER VALUE MAP MARKET PERCEICED PRIVE LOW HIGH MARKET-PERCEIVED VALUE HIGH LOW Poor value Excellent value COMPANY 1 COMPANY 2 COMPANY 3 COMPANY 4 RELATIVE PRICE HIGH LOW RELATIVE SATISFACTION HIGH LOW Poor value Excellent value
  7. 7. Value Proposition Canvas PRODUCTS & SERVICES Your Text Your Text Your Text Your Text Your Text PRODUCT CUSTOMER Designed for: Name Designed by: Name Ideal customer: Name SUBSTITUTES GAINS Your Text Your Text Your Text Your Text PAINS Your Text Your Text Your Text Your Text CUSTOMER JOBS Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text GAIN CREATORS Your Text Your Text Your Text Your Text Your Text PAIN RELIEVERS Your Text Your Text Your Text Your Text Your Text Download at www.PresentationLoad.com
  8. 8. Customer Value Canvas VALUE PROPOSITION CUSTOMER Your Text This is a placeholder text. Your Text This text can be replaced with your own text. Your Text. This is a placeholder text. Your Text This text can be replaced with your own text. Your Text Your Text. PAIN RELIEVERS PRODUCTS & SERVICES GAIN CREATORS Your Text This is a placeholder text. Your Text Your Text Your Text. This is a placeholder text. Your Text This text can be replaced with your own text. Your Text. This is a placeholder text. Your Text PAINS GAINS CUSTOMER JOBS Download at www.PresentationLoad.com
  9. 9. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES

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