The document outlines 12 benefits of using digital signage over traditional signage: 1) Easier content creation using tools like PowerPoint without graphic design skills. 2) More cost effective than TV, radio, and billboards. 3) Attention grabbing through video and movement. 4) Easy and inexpensive to update content remotely. 5) Ability to automatically schedule content changes. 6) Inform and entertain patrons. 7) Make wait times pass faster. 8) Show live updated content. 9) Easily distribute content in multiple locations. 10) Avoid issues with out of stock products. 11) Increase sales through interactive features like QR codes and time-limited offers. 12) Engage patrons through interactive features like reviews.

1. 12 Digital Signage
Benefits You Should Take
Advantage Of Right Now
PresentationPoint.com

2. #1: Easier
Content Creation
• Easier to create content for
digital signage than
traditional signs
• Can use easy-to-use tools like
PowerPoint
• Don’t have to be a graphic
designer

3. #2: Cost Effective
• Digital signage less money than traditional
advertising like TV, radio and billboards

4. #3: Attention
Grabbing
• Video and movement grabs
attention of passerbys

5. #4: Easy to
Update
• No need to print new
signs
• Just make a few
tweaks using a tool
like PowerPoint
• Update over the
Internet
• Show live data
updates using
DataPoint

6. #5: Scheduling
• Automatically change for
• Holidays
• Weather
• Time of day
• Use iPoint for digital signage scheduling

7. #6: Inform,
Entertain
• Share information
• Tell your brand story
• Provide a positive
experience for
patrons

8. #7: Make Wait
Times Go Faster
• Provide interesting things to
view while waiting
• Improves patrons emotional
state

9. #8: Active
Content
• Show live news,
weather, sports
scores

10. #9: Easy
Content
Distribution
• Distribute content
across the city or
around the globe

11. #10: Avoid
Out of Stock
Issues
• Don’t disappoint your
customers
• Link digital signage to
inventory to drop low
stock products from
your advertising

12. #11: Sell
More
• Link to deeper
product info using QR
codes
• Provide time limited
coupons to create
urgency
• Or create urgency by
showing “only 4 left
at this price”

13. #12: Engage
• Don’t treat patrons as mindless
Pac-Man like “consumers”
• Go beyond broadcasting one-way
messages and let patrons
interact
• Reviews
• Virtual change room
• Let them customize products
• Let them feel they are heard

14. Share YOUR
PresentationPoint Story
• Use our software? – tell us how!
• Our readers love real-life case studies
• Email garland@presentationpoint.com

15. Getting Started
• PowerPoint is great for digital signage
• Easy to use
• Our DataPoint software automates QR
code creation in PowerPoint to link to:
• Websites
• Product details
• Contests
• Quizzes
• Feedback forms
• How-to videos and more

16. Find Out More at
PresentationPoint.com