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2. The Problem
PAIN POINT WHAT IS THE SOLUTION?
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Heading
• Use this space to briefly describe the
heading of this box.
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heading of this box.
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heading of this box.
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heading of this box.
Heading
Describe the problem and why
it is a substantial problem Why current solutions are
not good enough
Why aren‟t there better
solutions?
$
3. Market Gap/Opportunity (Option 1)
$
Competitor A
This is dummy text
Unmet Customer needs and
Traction received
Competitor B
This is dummy text
MARKET NEEDS
Your Company
This is dummy text. Go ahead replace
with your own
4. Market Gap/Opportunity (Option 1)
Unmet Customer needs and
Traction received
Competitor A
This is dummy text
Competitor B
This is dummy text
MARKET NEEDS
Your Company
This is dummy text. Go ahead replace
with your own
What exactly would be an
ideal solution? (Lead up to
your product)
Your product name and how it
solves the problem (in one line).
Note: Count on talking about the
product rather than having
everything on the slide
Major players and why
they are deficient
Have you validated the market?
Have customers acknowledged there is
a problem and your product solves it?
Any interest from early adopters?
$
5. Market Gap/Opportunity (Option 2)
$
ATTRIBUTE/MARKET NEED 1
ATTRIBUTE/MARKETNEED2
HIGHMEDIUMLOW
LOW
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MEDIUM
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HIGH
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Competitor
1 logo YOUR
COMPANY
Competitor
2 logo
PROBLEM TECHNOLOGY/SOLUTION
6. Product Benefits
$
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
Your
Product
7. Product Benefits
$
BENEFIT
Use this space to briefly
describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
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describe the heading of
this box.
BENEFIT
Use this space to briefly
describe the heading of
this box.
BENEFIT
Use this space to briefly
describe the heading of
this box.
Your
Product
Change clipart if
necessary to appropriate
images based on benefits.
8. Target Market Segment
$
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9. Target Market Segment
$
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Describe Target Market Segment. Is it substantial? Is it growing?
Why will they buy your product?
Have you tested your product? Have you received any traction
(Interest/Trials) from the target segment?
How will you make money from this segment now? In the future?
How will you expand to other segments?
How scalable is your product? (Do your fixed and variable costs
increase proportionately with sales?)
Which target will you
pick first?
10. Market Sizing (Option 1)
$
Current market and possible share
Company A Company B
Company C Our company
Total Diabetes treatment market: $
X billion dollars
Market opportunity Market opportunity
Projected market size ($)
Bottom up market forecast
Prevalence (% population)
Diagnostic rate (%)
Treatment rate (%)
Number of patients treated
with drug
Price/treatment ($)
Expected Market Growth = x %
Sources:
How feasible is it to be able to capture x% of the market?
11. Market Sizing (Option 1)
$
Market opportunity Market opportunity
Projected market size ($)
Bottom up market forecast
Prevalence (% population)
Diagnostic rate (%)
Treatment rate (%)
Number of patients treated
with drug
Price/treatment ($)
Current market and possible share
Company A Company B
Company C Our company
Total Diabetes treatment market: $
X billion dollars
Expected Market Growth = x %
Sources:
How feasible is it to be able to capture x% of the market?
Right click the figure
and select “Edit Data”
to edit the underlying
excel sheet
Start with a broad
audience and narrow it
down using your
research data
Growth figures typically
found in Market Reports.
Investors like large
growing markets
Your projected revenues must
be achievable- if reaching a
revenue of $ 6 million requires
you to capture 70% of the market
in the first two years, this is not
practical
12. Market Sizing (Option 2)
$
Revenue estimate
Competition
Historical data
Business benefit
Need
Primary research data
Ability to serve
Channel availability
Company credibility
Scalability
Price point
Total Available Market
Segment
A
$120 m
Segment
B
$100 m
Segment
C
$75 m
Total Addressable Market
Segment
A
$120 m
Segment
B
$100 m
Segment
C
$75 m
Revenue Estimate
Segment
A
$120 m
Segment
B
$100 m
Segment
C
$75 m
13. Market Sizing (Option 2)
$
Revenue estimate
Competition
Historical data
Business benefit
Need
Primary research data
Ability to serve
Channel availability
Company credibility
Scalability
Price point
Total Available Market
Segment
A
$120 m
Segment
B
$100 m
Segment
C
$75 m
Total Addressable Market
Segment
A
$120 m
Segment
B
$100 m
Segment
C
$75 m
Revenue Estimate
Segment
A
$120 m
Segment
B
$100 m
Segment
C
$75 m
Start with a broad audience and
narrow it down using your
research data. Example: X
people with Diabetes under
three categories: Type 1, Type
2 and Gestational.
List reasons why you are
narrowing down your focus.
Might be just one factor instead
of so many.
15. Competition
$
COMPARISON MATRIX
Benefit Benefit Benefit Benefit Benefit
Your company
A
B
C
D
Again, pick only
benefits/features that
matter to your target
audience.
Rows and Columns can
be added/deleted
16. Sales and Marketing
$
TEXT HERE
SALES STRATEGY (INCLUDING
LICENSING & DISTRIBUTION)
DIRECT MARKETING METHODS
INBOUND MARKETING AND WEB
MARKETING
17. Sales and Marketing
$
TEXT HERE
SALES STRATEGY (INCLUDING
LICENSING & DISTRIBUTION)
DIRECT MARKETING METHODS
INBOUND MARKETING AND WEB
MARKETING
You might not need to list every
possible detail but show investors
how you plan to sell your product.
Through what channels? What
marketing methods will you use?
Make sure the strategy is a good fit
for your specific target audience.
18. Financial Projections
$
Revenue multiple for industry $
Exit valuation $
2013 2014 2015 2016 2017 2018
Revenue
Cogs
Gross Margin
Eng
SG&A
Total Op Exp
Operating Income
Net Income
19. Financial Projections
$
Revenue multiple for industry $
Exit valuation $
2013 2014 2015 2016 2017 2018
Revenue
Cogs
Gross Margin
Eng
SG&A
Total Op Exp
Operating Income
Net Income
Talk about your Cost
Structure and Margins
It is often enough to
project operating
income
Are other companies in the industry
valued (or acquired) at 3x/4x.. their
revenues? Some industries may
prefer to use Operating Income
Multiples.
Investors often look for annual rates of
return (IRR) higher than 30%. At this
point, talk about how much investment
you require and what your pre-money
valuation is today so investors get an
idea of how much of your company they
will own and hence their ROI at exit.
20. Sources and Uses of Funds
$
Sources and Uses of Funds
Sources of Funds
Capital Contributed by Investing Members
$
Capital Contributed by Managing Member (Olson Brewing Services) $
Note Payable $
Uses of Funds
Purchase of Wet Lab $
Leasehold Improvements $
Additional Working Capital $
Inventory $
Legal and Accounting $
Deposits $
Training Expenses $
Furniture and Fixture Upgrade $
Consulting $
Seeking: $ _________ Investment
21. Sources and Uses of Funds
$
Sources and Uses of Funds
Sources of Funds
Capital Contributed by Investing Members
$
Capital Contributed by Managing Member (Olson Brewing Services) $
Note Payable $
Uses of Funds
Purchase of Wet Lab $
Leasehold Improvements $
Additional Working Capital $
Inventory $
Legal and Accounting $
Deposits $
Training Expenses $
Furniture and Fixture Upgrade $
Consulting $
Seeking: $ _________ Investment
Most entrepreneurs prefer to put
this slide in the additional slides
section so they have it ready
when questions about use of
funds arise.
It is important to be realistic in
terms of costs otherwise you run
the risk of the VC thinking you
haven‟t done your homework
22. Milestones
$
Market Research
Business Plan
Legal Documents
Insurance
Find Location, Rent
Purchase Equipment
Purchase Inventory& Materials
Loan, Purchase Equipment
Promotion & Business Sign
2013 2014 2015 2016 2017 2018
Insert Your text
Use this space to briefly
describe the heading of this
box.
Insert Your text
• Insert text
• Insert text
Insert Your text
• Insert text
• Insert text
Insert Your text
Use this space to briefly
describe the heading of this
box.
Insert Your text
• Insert text
• Insert text
Insert text Insert text Insert text Insert text Insert text
23. Milestones
$
Market Research
Business Plan
Legal Documents
Insurance
Find Location, Rent
Purchase Equipment
Purchase Inventory& Materials
Loan, Purchase Equipment
Promotion & Business Sign
2013 2014 2015 2016 2017 2018
Insert Your text
Use this space to briefly
describe the heading of this
box.
Insert Your text
• Insert text
• Insert text
Insert Your text
• Insert text
• Insert text
Insert Your text
Use this space to briefly
describe the heading of this
box.
Insert Your text
• Insert text
• Insert text
Insert text Insert text Insert text Insert text Insert text
Use this space to
describe each
milestone
These bars can be resized and moved
depending on when you will start
working on the activities and when the
milestone will be achieved.
24. Risks
$
Risk mitigation strategy:
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
Social acceptance risk and
corporate social
responsibility
Access to credit
Cost cutting
Managing talent
Radical greening
25. Risks
$
Risk mitigation strategy:
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
• This is dummy text. Go ahead
and replace with your own.
Social acceptance risk and
corporate social
responsibility
Access to credit
Cost cutting
Managing talent
Radical greening
VCs understand the inherent risks in any
business so don‟t hesitate to list any
possible risks you foresee.
What is more important is having a risk
mitigation strategy- it shows investors that
you have considered each risk and have a
plan in place to combat any reasonably
foreseeable situation.
Every business has risks. You may
choose to classify them like we have
done or use your own method of
classification. But organizing the
risks instead of presenting a bullet
point list is more effective.
The closer a risk is to the center, the
higher its probability.
26. Key Team members
$
Caption Caption Caption
Caption Caption Caption
Click to add
text
Click to add
text
Click to add
text
Click to add
text
Click to add
text
Click to add
text
27. Key Team members
$
Caption Caption Caption
Caption Caption Caption
Click to add
text
Click to add
text
Click to add
text
Click to add
text
Click to add
text
Click to add
text
Have a picture of each team
members if possible especially if
everyone cannot meet the
investors in person. Also, talk
about their qualifications and
accomplishments.
Keep things brief and concise so
that investors can retain this
information in their minds while
making the decision.
28. Summary
$
Value Architecture Value Proposition/ Customer
Offer Distribution Architecture Customers
• What is our offering?
• How do we reach our
costumers?
• How do we communicate
with our customers?
• What are our Customers
• What job do we solve for our
customers?
Value Chain
• What are our value creating steps?
• What is our value chain?
Customer Benefits
Core Capabilities Partner • What benefit we create for our
customers?
• What benefit do we create for
our partners?
• What are the core
capabilities we
need?
• Which partners
do we need?
Revenue
Model
Cost Structure Sources of Revenue
• Cost structure is defined by
the value architecture
• With what do we earn money?
Culture/
Values
Leadership Style Relationship Style Values
• What leadership style do we
have?
• How do we interact with
each other and the
customer?
• What values do
we pursue?
Customer
Activity
Activity 3Activity 2Activity 1
29. Summary
$
Value Architecture Value Proposition/ Customer
Offer Distribution Architecture Customers
• What is our offering?
• How do we reach our
costumers?
• How do we communicate
with our customers?
• What are our Customers
• What job do we solve for our
customers?
Value Chain
• What are our value creating steps?
• What is our value chain?
Customer Benefits
Core Capabilities Partner • What benefit we create for our
customers?
• What benefit do we create for
our partners?
• What are the core
capabilities we
need?
• Which partners
do we need?
Revenue
Model
Cost Structure Sources of Revenue
• Cost structure is defined by
the value architecture
• With what do we earn money?
Culture/
Values
Leadership Style Relationship Style Values
• What leadership style do we
have?
• How do we interact with
each other and the
customer?
• What values do
we pursue?
Customer
Activity
Activity 3Activity 2Activity 1
This is a great slide to end your presentation- it
summarizes your company, what it does and why you will
be successful in the market you are targeting.
You might not have information under each of these points
and that is OK – You could say “We are still planning our
supply-chain strategy but this is how it might look like”.
Again, it shows investors you are aware of potential
decisions to be made.
30. Additional Slides
Use slides in this section to replace the ones in
the presentation if you think they fit better
OR
Use them to show additional information you
might want to present in case you are asked
specific questions. For instance: Can you
explain your value proposition better? OR How
exactly do you plan to grow?
31. $
The value proposition is a promise of value
to be delivered and a belief from the
customer that value will be experienced
Which market is the
value proposition
being created?
Which product or
services are being
offered?
Value experience
or customer
experience: what
does the market
value most?
What proof or
evidence is here to
substantiate your
value proposition?
What alternative
options does the
market have to the
product or
alternatives
What are the
benefits the market
will derive from the
product or service?
Review and analysis of the benefits,
costs and value that an organization
can deliver to its customers,
prospective customers within and
outside the organization
Value Proposition
32. $
Growth Plan
Concept
Product
Dev.
Alpha/ Beta
Test
Launch/ 1st
Ship
Revenue
Plan
Marketing
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
Sales
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
Business
Development
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
Engineering/
Product
Management
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
• Insert text
Growth
33. $
Snapshot Summary
• This is a dummy text. Go ahead and replace with your
own.
• This is a dummy text. Go ahead and replace with your
own.
• Business Executive
in Large to Medium
Enterprises
• Customer-
Competitive Sports,
Mommy Bloggers
• School-Learning
Objectives
Customer
Segments
• This is a dummy
text. Go ahead and
replace with your
own.
Customer
Relationship
• This is a dummy
text. Go ahead and
replace with your
own.
Channels
• This is a dummy
text. Go ahead and
replace with your
own.
Activities
• This is a dummy
text. Go ahead and
replace with your
own.
Resources
• Twitter Community
• Facebook
Community
• LinkedIn
Community
Partners
• This is a dummy
text. Go ahead and
replace with your
own.
• This is a dummy
text. Go ahead and
replace with your
own.
• This is a dummy
text. Go ahead and
replace with your
own.
Value Proposition
34. $
Legal Status and Structure
Limited Partners (Investors)General Partners
( VC Firm)
Venture Capital Fund
(Limited Partnership)
35. $
Target Customer Profile
This is dummy text. Go ahead
and replace with your own.
This is dummy text. Go ahead
and replace with your own.
This is dummy text. Go ahead
and replace with your own.
This is dummy text. Go ahead
and replace with your own.
This is dummy text. Go ahead
and replace with your own.
This is dummy text. Go ahead
and replace with your own.
36. $
How the Market Need/Gap is Addressed
This is dummy text. Go ahead and replace with your own.
This is dummy text. Go ahead and replace with your own.
This is dummy text. Go ahead and replace with your own.
This is dummy text. Go ahead and replace with your own.
This is dummy text. Go ahead and replace with your own.
This is dummy text. Go ahead and replace with your own.
37. $
Market Size
$390
M
(TAM)
$300
M
(SAM)
$200
M
(Targe
t)
Comm
unicati
on &
audio
0
1
2
3
4
5
6
2013 2014 2015 2016 2017
Growth
Series 1
Enter the details of your market size segments, Total Addressable Market (TAM), market value and the details
e.g., market share seems small, but the # of customers are growing in Segment A.
Please include the sources/ years for which the market share figures correspond.
38. $
Market Size
Methodology Value Explanation Source
Population Size 1 billion
Total Indian population
2012
Incidence of all cancer .532% New cases each year
Total Incidence of Cancer in India
All cancers are
considered here
Incidence of NEW Breast Cancer
cases among women in India
%
Only patients who are
freshly diagnosed and
treated are considered
New breast cancer cases among
women in India
Direct Cost of diagnosis, treatment
and monitoring (in the first 2 years)
Worked out based on
information from this
website
Total market size for new breast
cancer case monitoring and
treatment
The market size for new breast cancer treatment and diagnosis in India
39. $
Value ChainPrimaryActivities
Inbound Logistics Operations Outbound Logistics Marketing and Sales Services
SupportActivities
Infrastructure
Human Resource Management
Technology Development
Procurement
40. $
Management Team
How to insert thumbnails :
Select the colored box by double clicking it, Right Click>go to „Format Shape‟, on
the pop-up dialogue box select „Fill‟, from the „Fill‟ properties select „Picture or
texture fill‟ now in the select from section click „File‟ and choose your desired
images.
CEO
Engineering Product Support SalesMarketing
Community
Manager
CTO Designers Email+Phone
Introductory
Agreement
Analytic
Manager
Front End
Feature
Management
Second Level
(Sys Ops)
Pre-Sales
Back End
Database
Account
Management
41. $
Sales and Marketing
BuildawarenessandInterest
AssessLevelsandDetailsofPain
Qualifyopportunity
Keep Customers
Up-Sell
Next-Sell
Cross-Sell
Referrals
Get Customers Grow CustomersMarketing
Telesales Telemarketing
Direct Mail
Internet
Advertising
Trade Shows
Webinars Seminars
Client/Partner, Referrals, Word of Mouth
Viral Loop
Blogs, RSS,
e-mails
Contest,
Events
Loyalty
Programs
Outreach
Programs
Product
Updates
45. DOWNLOAD our maps and diagrams and discover
the advantages of native PowerPoint images.
Crisp and Clear: much sharper than clip art
Change size without loss of resolution
Change color to all or part of an image
Remove parts of an image to highlight
Combine images to create something new
46. Fast Makeovers
Product
Hypothesis
Customer
and
Problem
Hypothesis
Distribution
and Pricing
Hypothesis
Demand
creation
Hypothesis
Market type
Hypothesis
Competitive
Hypothesis
Friendly first
Contacts
Problem
Presentation
Customer
Understanding
Market Knowledge
First reality
cheack
“Product”
Presentation
Yet more
Customer
Visits
1st Advisory
Board
Second Reality
cheack
Verity the
Problem
Verify the
Product
Verity the
Business Model
Iterate or Exit Verify
Customer Discovery Step-by-Step
Test “Product” Hypothesis
Test “Product” Hypothesis
ThisFrom This To
47. Clear and Sharp Resolution
Resize without loss
Combine parts
Change colors
Separate parts
Be creative
You
Can Do So Much
MORE…Compare
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