SEE IT IS GOOD.

1. INFORMATION EDUCATION
AND COMMUNICATION.
Presented by
BANASHREE HAWAIBAM
M.Sc Nursing Final year
Medical Surgical Nursing
B.V.C.O.N.PUNE-43

2. INTRODUCTION
 The importance of health education has been
increasingly realised during the last three decades
so much that health education has emerged as a
speciality in itself.
 The aim of health education is to bring about a
change in health behaviour of the people in such
a manner that the harmful health practices given
up while good ones are reinforced.

3. DEFINITION OF IEC
 Information Education and Communication
is an approach which attempts to change or
reinforce a set of behaviour in a target
audience regarding a specific problem in a
predefined period of time.

4.  It combines strategies, approaches and method
that enable individuals, families, groups,
organisations, and communities to play active
role in achieving, protecting and sustaining their
own health. embodied in IEC is the process of
learning that empowers people to make decisions,
modify behaviours and change social conditions.

5. OBJECTIVES OF IEC
 Increase reach of services .
 Improve the quality of services.
 Make supervision more oriented towards
problem solving.
 Link supervision with training
at various level.

6.  Concentrate on local field problems both for
development of training material and their
users.
 Combine interpersonal communication strategy
with mass media appraoch.
 Improve performance level through continuous
with village community volunteers.

7. IMPORTANCE OF IEC
1. It create awareness, increase knowledge and
change attitudes
2. It is not expensive.
3. It ensures feedback
mechanism.

8. MAJOR COMPONENT OF IEC
1. Visit schedule
2. Training
3. Supervision
4. Monitoring and evaluation

9. PLANNING AN IEC STRATEGY
 IEC success when it is planned with a
comprehensive strategy.
 Gain knowledge and incorporate community
tradition.
 There must be true dialogue.
 Everything cannot be changed at once and focus
on relevancy.

10.  It should be cost effective.
 Campaign for preventive behaviour.
 Fear arousal needs to be used with caution.
 The timing should be appropriate.
 Information overload is to be avoided.

11. PROCESS OF IMPLEMENTING
STRATEGIES
Support of community leaders
Involve target audience
Establish linkage and relationships
with NGO and others
Interactions between health workers
and clients

12. Multimedia campaign
Anticipate trouble and crisis
communication plan
Monitoring and evaluation

13. RESOURCES FOR IEC
 Print media

14.  Mass media
 Television

15.  Radio
 Internet

16. IEC IN NURSING
1.AT INDIVIDUAL LEVEL
 Provides opportunity to develop personality,
knowledge, skills and confidence.
 It increase awareness.
 Reinforcement to sustain behavioural change.
 Communication is very important in nursing
practice.

17. 2.AT COMMUNITY LEVEL
The role of a nurse in family planning programs
with IEC are:
 Informing
 Persuading
 Motivating
 Encouraging

18. REFERENCE
1.Samta Soni,Textbook of Advanced Nursing Practice.New
Delhi:Jaypee Brothers Medical Publishers;2013.p. 190-3.
2.Vimal G Thakkar.Nursing and Nursing Education.2nd
ed.Mumbai:Vora Medical Publication;2002.p. 118-9.
3.YShabeer P Basheer, S Yaseen Khan.Advanced Nursing
Practice.Banglore:Manjunath S Hegde;2013.p. 101-4.
4.Veerabhadrappa G.M.Communication and Educational
Technology for Nurse.Mumbai:Vora Medical
Publication;2011.p. 206,215.
5.Ela Sanatombi Devi.Manipal Manual of Nursing
Education.New Delhi:Satish Kumar Jain;2006.p. 410-1.

19. 6. K,Park.Preventive and Social Medicine.21st
ed.Jabalpur:M/s.Banarsidas Bhanot;2011.p. 793.
7. S.Priya.Health Education and Communication
Skills.Mumbai:Vora Medical Publication;2009.p. 6.
8.Gupta Mahesh,Bhardwaj Urmila,Shaiju B. Effectiveness of
IEC Programme on the Nursing Students with regard to
management of Children with ARI(Pneumonia) and
Diarrhoea based on IMNCI Guildelines.International
Journal of Nursing Education.2013 March 15;5(1):110-5.
9.Anuradhu Pande,Arvind Sehgal,Impact of
Information,Education and Commumication on
Adolescent.Reproductive Health,a socialogy study of Mandi
District Himachal Pradesh.Journal of Health
Management.2009 Septemder;3:445-72.

20. 10.Diana Jose.A study to assess the perceived barries to
quality nursing education among students nurses and
nurse education in a selected setting.The Nursing Journal
of the India.2014,Nov 13;1-p.44-6.
11.www.dorhuk.de
12.www.nursetogether.com
13.www.indiajournals.com

21. “Education is the most powerful weapon which
you can use to change the world.”
- Nelson Mandela